• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Woody Windham

Gordon:

All due respect, your reasoning is flawed.

WVOC-FM is 6kw Class A. WNKT is a Class C (not full Class C, though). I don't know what advantage that would give WVOC. Second, the Gamecocks rights holder has expected to be on a Class C FM in each market. That has been known for at least a decade now.

As for what advertiser would spend $$ on a Class C Country B106? All of them. Certainly more than would spend money on a 2 share AC that is below the Top 5 25-54. Which is exactly where they could be in two more ratings periods. The money B106 is bring is in mostly all national/regional agency dollars, who use a 4 book average to place their buys. B106 has a bit of an anemic Christmas kick, but I predict that will be gone in Tuesday's trends, like it did in every other market.

As I have said before, the shares to be had in this market are primarily for WCOS and WNOK to lose as the top 2 non-Urban stations in the market.
 
Here's a question - if 106.7 went after 'COS or 'NOK....which one would it be?

I've gotta admit, I think 97.5 WCOS is a much better for a country station than 104.7 WNOK is for a CHR. 104.7 is extremely canned, even for CC. Which one would be more vulnerable? I'd think the country audience would be more loyal than the CHR audience.

This is far-fetched, but Cumulus could take B-106.7 Hot AC with a little 90s but mostly new/new'ish music. It could eat away at 'NOK's older end and they'd really have nothing to lose with B-106's older end - they would likely just go down to Magic. Hot AC doesn't really do well in most of the SE, though.

Any listener defections from 106.7 if it were to flip, though, are most definitely just going to help 98.5, IMO.
 
DudeFan said:
Gordon:

All due respect, your reasoning is flawed.

WVOC-FM is 6kw Class A. WNKT is a Class C (not full Class C, though). I don't know what advantage that would give WVOC. Second, the Gamecocks rights holder has expected to be on a Class C FM in each market. That has been known for at least a decade now.


As I have said before, the shares to be had in this market are primarily for WCOS and WNOK to lose as the top 2 non-Urban stations in the market.
Click to expand...

All due respect accepted :)
All I know is that the University has wanted more coverage for their 'non-revenue' sports (womens basketball, softball, soccer, etc) and any events that conflict (like baseball and basketball this month) which can all now go on 560 (MUCH better signal than 1320). But with the SEC's huge tv deal from ESPN, and with the CBS deal for digital - how important will the difference between and a Class A and a Class C be ?
I also know the University doesnt make the decision, IMG does (with some prodding by USC)
IMG wants inventory. Who will give up more of their air time?
All that said - Cumulus likes their sports stations. So this could get intersting
 
This is sort of like guessing which buzzard will pick which bones of a carcass.

For my .02 worth and with all due respect to the theory that Cumulus will need the 100kw stick of WTCB to take more money from CC, I just don't see them sacrificing B-106. While WTCB may be underperforming, the format (while not my cup of tea) is highly reliable for both revenue and ratings.

My .02 says the squeeze play will cost WOMG it's format.

PS. Does anyone know if Bill Benton had any say so in this decision?
 
I did listen and I did not hear any music. Woody mentioned he did not know he was going to WISW until after air shift on Friday.
 
snailboy said:
I did listen and I did not hear any music. Woody mentioned he did not know he was going to WISW until after air shift on Friday.
Click to expand...

Lol. You gotta love Woody. I don't care who you are, you just gotta. You can always count on Woody to tell it like it is.
 
Woody is either going to just kinda go with the flow or let his inhibitions go and do some brilliant, sharp talk radio. Here's to Woody saying whatever's on his mind...
 
WTCB has a huge signal. They could move B to 98.5 and put country on 106.7. This is exactly what happened to Sunny in Charleston. Was a heritage AC station (dating back to 1990), with good ratings, moved from 100.5 to 96.9, eventually regressed, and in '07 they flipped to the Wolf.

WTCB has gotten a little stale, sounding like every other Cumulus AC. They do sound better than good old 102.5 in Charleston. I would frequently listen to them over 102.5 when I could get them.

About the Gamecocks, probably what would happen if rights went to Clear Channel would be football would air on 97.5 while baseball and basketball would air on 100.1. They would need more network stations.

Citadel already has lost a few stations. They used to have the Gamecocks on FM in Charleston, then they took them off and now they're on a signal which is unusable for night games more than 25 miles from the transmitter.
 
I still don't see 98.5 flipping. The thing to watch with them is whether Cumulus hires a replacement for afternoons (assuming TJ stays in mornings). If so, they don't plan to change anything, IMO. Woody going to 1320 might have been to help lower the demographics for 98.5, as they've been doing that lately with musical adjustments. I just don't think they're doing that badly. Yeah, the fall book was rough, but until then, they had been getting some pretty good momentum going, above a 4 share even - in fall, 98.5 was way down, while 106.7 was way up - looks to me that 98 lost a lot of listeners to 106, perhaps, for Christmas music. The trends and following book will have more insight in to that.
Cumulus has flipped very few oldies/classic hits stations in the past. That is one format they do right and are committed to.

Stale sounding AC's are becoming more common it seems. Just about all of them in SC are. The format seems to be hurting in some markets as of late, or not doing as well as it was several years ago.
 
Carolinaradio,

I believe that 4-share was a result of WTCB going half-way all-Christmas. I am anticipating that they will be back below that. Unfortunately, the Phase I's are embargoed for this market.
 
DudeFan said:
Carolinaradio,

I believe that 4-share was a result of WTCB going half-way all-Christmas. I am anticipating that they will be back below that. Unfortunately, the Phase I's are embargoed for this market.
Click to expand...

Sorry for the quote, but for some reason simple reply is missing... I say if the job can't be done then it is time for a change with management. Where I work if you can't get results they bring people in who can. I think with the right tweaking B can still be a good station. I am not sure if all the Cumulus AC's are programmed like their CHR and Country counterparts are, but I am willing to bet they are. Like I saio B has been around 27 years, but in the world of radio today heritage does not mean squat and if B is off it's game Cumulus will work with it, but if it is still failing the format wheel will be spinning and if it is Country I can see it being "Great Country which is Cumulus country brand or either the "I"brand for CHR, but I don't see those two happening just yet...
 
DudeFan said:
Carolinaradio,

I believe that 4-share was a result of WTCB going half-way all-Christmas. I am anticipating that they will be back below that. Unfortunately, the Phase I's are embargoed for this market.
Click to expand...
I know, that's why I was saying that it looks that, perhaps, WOMG's loss was WTCB's gain. WOMG was hit in the fall book. Perhaps their audience went over to B for Christmas music.

I agree...in the next book, I expect B down, Magic up.
 
Who would like to help me organize a crusade to bring back Bill Benton to Good Morning, Columbia and restore Woody to Magic? My objective is to force Cumulus' hand without causing any harm to Woody, who is also a fine gentleman and supremely talented broadcaster. What is your opinion of organizing teams of people to contact sponsors of Cumulus radio stations (EXCEPT for Woody's advertisers) and ask them to withhold their commercials until Bill is restored to WIS and Woody is restored to Magic? I would settle for Bill without Charlie, but would really prefer to have them both on. Comments? Opinions? I'd really like someone who resides in the Midlands to lead the charge, but I will contribute significant time and effort.
.
 
Philip said:
Who would like to help me organize a crusade to bring back Bill Benton to Good Morning, Columbia and restore Woody to Magic? My objective is to force Cumulus' hand without causing any harm to Woody, who is also a fine gentleman and supremely talented broadcaster. What is your opinion of organizing teams of people to contact sponsors of Cumulus radio stations (EXCEPT for Woody's advertisers) and ask them to withhold their commercials until Bill is restored to WIS and Woody is restored to Magic? I would settle for Bill without Charlie, but would really prefer to have them both on. Comments? Opinions? I'd really like someone who resides in the Midlands to lead the charge, but I will contribute significant time and effort.
.
Click to expand...

From Tim Miller's facebook:

I'm so excited to announce that Good Morning Columbia with Bill and Charlie Benton will be coming to Carolina 92.1 starting Monday April 9th! Now back on FM covering 22 counties...tell your friends about Columbia's best and longest running morning show!
 
Oh My God!! Another reason to not listen to Carolina 92.1. I grew up listening to Bill Benton and frankly he is boring now, and if all they are going to do is talk, why waste my time. Is Uncle Tim trying to kill this station or what? I would rather them just put this station on shuffle like the Dove in Tampa does. I quit listening to Carolina 92.1 after Tim started monkeying around with the station and frankly I have said this before he is boring to listen to and everything he touches lately goes to crap, so maybe he needs to leave things alone and get out of the business. JMO.
 
Not a move I would have made.

I know Bill Benton had been a "name" at WIS-AM. But he hasn't been close to being on the radar screens of anyone under 80 in at least 15 years.

Glad he's got a a gig though.

As for the Doble O stations, if you are going to go, go big.
 
I could not disagree more with the last two posters. First, where is the evidence that Bill Benton's listeners are all over 80? As a steady fan for years, I can tell you for a fact that most of Bill's callers to the show are middle-aged full-time working people like myself. Second, where is your appreciation for Bill as a superb raconteur and a kind, caring southern gentleman? Isn't that what local radio should be all about? Waking up to Bill Benton is like feeling a gentle summer breeze through an open window. Woody Windham is great, but Bill is the very best.
 
Let me know how I can help promote Bill & Charlie Benton coming over to 92.1. I'd be glad to hand out tee-shirts and other promotional materials to friends, neighbors, at festivals, etc.

By the way, what will happen to Murphy and the current morning crew on 92.1?
 
With all dude respect, Bill Benton was an adult standards announcer/personality since the 1990's and was a WIS AM superstar in the 1970's and possibly early 1980's. The only folks that would remember him in a mass appeal format would now be in their early 40's at best. The people that would have fond memories of him are at least 70. That is being kind, since most folks in the 35-70+ range would have listened to Leo and Woody. Woody was doing current based radio well into the mid-1990's.

Glad someone is a fan, but lets be realistic. Where is the evidence? Look at WISW in the arbs.

I tuned into 92.1 today. It is a mess.

Looks like Tim has another persona on here.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom