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WRDU GOING ALL TALK

Apparently, in addition to killing the station itself (for the second time in the last three years), CC has also killed the signal; am I reading this correctly, that what once was a 100,000-watt signal has been sliced to 27,500 watts? They killed that signal even worse than they did the old WFMX (100,000 watts down to 34,000 watts)! Capitol Broadcasting, here's your chance at the Triangle ACC sweep (after picking up what is now 620 The Buzz CBC now has the flagships of both Duke and N.C. State)...
 
I read where the smaller WRDU signal covers more population. More of central NC and less of eastern NC, something like that?
And it probably allowed some other COL juggling and exchanges of money.

Those are just cosmetic differences, "polish on a turd."
Curtis will still win out though.
 
The tower was in rural Nash County near Bailey before; now it's in the 'burbs. They also always had problems in parts of Orange County yet nearly city-graded Greenville and Kinston. The move does actually make sense.
 
quadraphonic said:
Maybe there's a place for Bohannon?
We all need to be reminded of "Genius of Love" from time to time. :D
joebradio said:
...bohannon.. bohannon.. always wondered if they wrote the song just for him

No, they didn't... They wrote it for JAMES BROWWWWWWWWWWWWWWWWWWWWWWWN...
 
There is already talk on WRDU. Last night I heard some guy whose name I don't recall and a lady named Carmen doing a talk show. This morning when I turned the car back on there was a morning-show style talk show on. The music in between is still the Christmas music.

What I heard last night was just random topical talk, it wasn't political. Is 106.1 actually getting the Rush Radio name?
 
I understand the purse strings have been opened for this battle. Guy I know in the midwest says they transfered down one of the companies top producers just to concentrate on the localization aspect of the station. A decrease in market size like the one this guy agreed to, means there must be some cash flowing.
 
If the purse strings have been opened for what I heard last night at 8:30, then this move is even dumber than WRDU flipping to Country. Think Bill Jordan with no commercials and songs and an aggravating female sidekick who can't shut up. I HATE COUNTRY SONGS BUT PLEASE BRING BACK THE ROOSTER.
 
I also caught a bit of the talk, last night, and the part I heard, frankly, was awful. Very unlistenable after about a minute.
 
I've been listening to what I hope are tryouts for the Rush Radio changeover. I'll give any new show at least an hour of my time to decide whether or not its worth spending more of my valuable time on. I was struggling after 15 minutes of "amateur hour" radio! The kids at WXDU don't talk over each other as much as these two do. Add to that, the horribly uninformed, yammering commentary that was droning on. The one phone call that they had must have been a friend of theirs because the woman actually slid in the comment to the caller: "I know who you are... I'll call you later on tonight". I wanted to call in and instruct the woman on the correct way to say the word "insurance" as well. How can I take a show seriously when it's this bad? Finally, neither host would shut up long enough to say their names (which is why I can't remember who I am even talking about!), the phone number for call-ins, or give any sort of summary or wrap-up for newly joining listeners. You can't call in when the host doesn't offer a reason to. You're going to combine this type of novice show with the likes of Rush, Hannity, Beck, ...etc.? Show these two the door and move on to the next show.

If you want to go local, fine. I'm all for the identifiable talk show host that lives next door. There has got to be some new blood available that is eager, willing, and able to do a better (and less grating) show than this. Why not give a bunch of shows tryouts? Let the listeners decide who they want to listen to. At least at this point they can't lose money. Down the road, it will be too late.
 
They've got less than a month before sign-on. Do they really have enough time for a "bunch of tryouts"?
 
dittohead1 said:
They've got less than a month before sign-on. Do they really have enough time for a "bunch of tryouts"?

Absolutely. After hearing the wretched talk show on tonight.. why not?

Take 3 shows a day for 2 hours each with an hour in between, 15 shows in a week, and review the tapes in the off hours. You can tell plenty about a show (audience connection, pace, style, call handling, etc) in 2 hours time. No 2-3 minute demo tape that I've heard has ever equaled the outlook on a jock or host the way getting them live behind the mic does. How many shows do you think applied for this? After filtering out the obvious non-candidates, get the contenders, and put their feet to the fire. The following week, take the top 3-5 for a call back and run the gauntlet again. There has been no set start date, just "January", so if it starts the 1st or the 31st, it's still January.

They've already thrown in the towel with the Xmas music, given that they're intermingling talk with Burl Ives. At this point, does anyone care that there is talk in their Xmas music and vice versa? Come January, nobody will be listening for music anyway, so ratings are immaterial. RDU management has absolutely nothing to lose in extending all possible resources in the creation of this new format.

I'd love to see this work, and eagerly welcome all talk to the FM dial. It attracts a younger audience, different additional advertisers, and just sounds better. There are too many parallels with the Free-FM format, and I would hate to see this go in the same direction. (That crash and burn is a whole other discussion). Radio is in dire need of innovation, and this would be a great way to start a new trend. Once it takes off, CC management can take credit for finding the next great talk show.

I once talked with a colleague in San Francisco about a man who came in to his station with a reel-to-reel tape, crinkled resume, and a suit that was 3 sizes too small. He couldn't take his eyes off of the guy's penny loafers that were falling apart, but had a penny in each slot. The cold call candidate talked about his passion for the profession, and begged for a 2 hour slot on the weekend. Not sure what to make of him, my friend took his name and number, but never called him back. He did find out a few weeks later that the man who came to see him got a job down the road at a station in Sacramento.

He regrets to this day not giving that man a chance.
 
tripcity said:
I understand the purse strings have been opened for this battle. Guy I know in the midwest says they transfered down one of the companies top producers just to concentrate on the localization aspect of the station. A decrease in market size like the one this guy agreed to, means there must be some cash flowing.
How many millions were spent on the JB&B TV campaign for The Rooster? ::)
 
w00t said:
There is already talk on WRDU. Last night I heard some guy whose name I don't recall and a lady named Carmen doing a talk show. This morning when I turned the car back on there was a morning-show style talk show on...

What I heard last night was just random topical talk, it wasn't political.

Such trial practices are ubiquitous when a music station is transitioning to talk. And it's usually done for technical purposes, and not so much talent. Likely testing the sound levels, et al. It's possible "Carmen" and the other folks you heard may not be on the new 106.1.
 
corysnyder said:
Have they made a move on a PD yet?

I've heard Brian Taylor will take over and give River to Shebel (and prob Premium Choice)
 
No problem, Hoochie Coochie - that's what we do. ;D

Hey, didn't Hank Ballard and the Midnighters write a song about you? ???
 
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