raccoonradio said:... about the money situation with WRKO/Entercom and the possibilities that exist. WRKO's signal problems,
the cost of spots to pay for Howie, RKO and EEI's competition on FM, and so on...
So when will Arbitron reveal how well or how poorly Limbaugh is doing
on 1200? I find it hard to believe that, billboards notwithstanding,
his ratings on the new station will be as good as those he was getting
on WRKO's bigger signal. Those same Arbitrons should also reveal how
much, if anything, the loss of the Limbaugh lead-in has affected the
size of Carr's audience. Not that Carr was contemplating remaining
with Entercom after his contract expires in 2012, but I wonder how
much Carr was thinking about how the reduced ratings resulting from
the loss of the Limbaugh lead-in would affect the offer Entercom will
make him in 2012. Even though he has no intention of remaining with
Entercom after 2012, what Entercom offers is likely to matter to Carr
because it will affect how much he is likely to be able to get from
Greater Media or Clear Channel.