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WWFA St. Florian on the air

crap, a big dx opening would have to happen right now, WXBM from Pensacola is all over the wwfa signal in huntsville right now, but i can somewhat still hear KISS, and right before WXBM started killing it, i heard the live dj was back, taking shots at URBAN RADIO (owners of WVNA, WLAY.... ). Just checked the stream i set up from my tuner last night and WWFA is still solid back home, glad i fixed the antenna last week, WXBM is now picking up like local here at work in the car.
 
WXBM finally receded back to the gulf coast where it belongs, and WWFA is back to the heart beat, and whispering
 
it's counting down at a rate around 20, 21 a minute, where would that put us for a final 10 ( suck at math, and i have a headache, lol)
 
ID for 102.7 KISS FM..... played a few songs, then went silent, and back to the countdown, lol
 
Now it's playing oldies, as Magic 102.7, plays a few songs, slows down, goes back to the countdown at 2000
 
it's official, just a few minutes ago, the countdown reached 0, and 102.7 became the shoals # 1 hit music station, 102.7 KISS FM. time to go change preset 1 back to 106.9
 
I was sitting in the car, in the garage listening to it. That's the only way I can pick it up here in New Market. I made it through two songs. I guess I can delete that preset too. What a letdown!
 
My 11 and 8 year old boys and I listened to the "countdown" tonight while waiting on the wife at Target.....they thought it was pretty cool.
 
wow, and i was in the car at the post office in CULLMAN AL - amazing, i too witnessed the launch. i really enjoyed the kasey kasum play on ... what was it... star 94 or something?
 
And this is just more salt on the wound for Huntsville.....now the Shoals has TWO "true" top-40s, and HSV doesn't even have one!!!
 
I think I would have rather had it be the Asian format, at least then it would have been something not already being done in the area.
 
I heard the launch around 7:53 this evening near Moulton.... enjoyed the suspense of awaiting the new format, but was a little disappointed when it turned out to be Top40. However, I had been wondering if all of the songs by KISS had been a hint at the slogan; I was thinking of a KISS FM with an R&B format to possibly battle V-101.5. Oh, well... I've only spent the past two months (along with y'all) waiting for something big to happen to the shoals radio scene just to hear another cookie cutter... Maybe they will do well.

-Travis
 
While an "original" "unique" blended format is what we all were hoping for we all knew in our souls that it wouldn't happen. For those of us who were in radio or those who still are, keep in mind its BROADcasting and the industry has to cater to the masses. I liked 102.7 with the hodgepodge "mutt" AAA format they were playing. I think we all did because it was so "original" and "unique".

Every radio station is cookie cutter, but we all know its not paint by number either. I also recall the talk a PD had with me when i first got into radio many years ago. I hated the format I was on and wanted to bring in my own records, and sometimes did sneak some of them in and on the air. That PD taught me that the art of radio is not playing what you want, but to play what your target audience wants. We all need to remember that. I was stuck on a country station for several years in Florida (Miserable at first) but my audience never knew I didn't like the music or format. A programmers, producers, imaging directors, jingle makers, copywriters job is to create the goop that holds it all together.

I found the DJ tonight to be definately not like any other jock around here. He was exciting to listen to and had something to talk about other than liner card stuff. He kept it tight too. Did anyone else call up? I did and he put me on the air, (well about 20 seconds out of a ten minute conversation). He led me right down the path on the phone and I didn't realize it. About five minutes after I hung up, I heard myself on 102.7 welcoming him to town. Good job to the people behind the new station. Best of luck to everyone at the new Kiss FM.
 
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