> >
> > There is a general correlation between attracting
> listeners
> > (in the right demos) and making money.
>
> Exactly! And older people who are less likely to respond to
> advertising to get them to change brand names or to switch
> to a different store isn't one of those "right demos" you
> mention. Sure, older consumers spend lots of money, but
> reaching them is often done more effectively through media
> other than radio.
>
> So, even if an oldies station attracts huge swarms of oldies
> fans, those old fans are growing into the "wrong"
> demographic.
Not always true. I'm in the older demographic and my last 4 cars were all from different manufacturers. Not only that , when I completed my sex reassignment, I started shopping in completely different stores. As a dude, I never shopped in NY &Co. or Ann Taylor. Now I do. Just because you are over 50, doesn't mean you're
static. I'm always willing to try new products. Max Factor instead of Aqua Velva. I have a professional job, to go against stereotype, and I am expected to present professionally. Different hair stylist , nail salons, and on. But as usual, bet I still get no response from even this.
My favorite music types are Doo-Wop, Solid Gold Soul,Jazz, folk, bluegrass,
country and classic rock. I never listen to show tunes. Sorry. I especially
like Doug Hoerth's show when I am in Pittsburgh on business. I guess I should like "Lola" , "Walk on the Wild Side",'Dude Looks like a Lady",and "Get Back" by the Beatles
>