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Yee Haw! Get Ready For Bert, Nashville!
- Thread starter DToTheJ
- Start date
Maybe it'll be the next "Free Beer & Hot Wings Show" because it took awhile for the Nashville calls for them as well, but almost 20 to 30 percent of FB&HW callers are from Nashville now.
TheBigA said:
agreed: but the Access Atlanta article reported two calls originated from Nashville...
I listened to Bert when I lived in Atlanta and it was one of the best morning shows I ever heard. That said, I don't know how a syndicated show would work. I'd listen if given the chance given my familiarity with the show.
Regardless of whether the show is local or out-of-market, it's hard to launch a high-personality morning show. I've had the experience of launching a radio station from scratch, on a new frequency, with NO listeners, and it's a slow build. You have to know going into it that there will be days when there will be only one or two callers. But if you build it from the ground up, and do the show right, involving those two listeners, and create a little word of mouth, it could lead to something big. Everyone has to start somewhere. And this is what's happening here. It's not where you begin, but where you end up that matters.
"It's not where you begin, but where you end up that matters."
Wow! BigA. I honestly laughed out so loud that I almost coughed up a lung. You know you just
pretty much hit the screw on the side. Crockuluss always ends up worse than where they start.
I think you sealed their fate.
Wow! BigA. I honestly laughed out so loud that I almost coughed up a lung. You know you just
pretty much hit the screw on the side. Crockuluss always ends up worse than where they start.
I think you sealed their fate.
DToTheJ said:
I don't live in Nashville.
TheBigA said:
Maintaining suddenly became good to you BigA? I've seen very few people really interested in bringing back the old SM 95 format. It's more just remembering. In a perefct world, WSM-FM should be Nashville's station. It's just another typical country station.
Now, lemme throw something out at you, cause you've obviously been in the fight and launch mode. What sense does it make to half-@$$ flip a station in 2010 with virtually little or no planning, no marketing and putting it on auto-pilot and eventually, when you get around to it, adding personality (or attempted personality.) Back in the 70's and 80's (and before the de-reg in the 90's) single operators
took more chances or risks to flip because they had one or two shots to make $$$. While there
would appear to be more corporate money to ensure a proper flip today, the opposite is happening. I don't see "flip teams" that go into markets and ensure a big blast off for a new format. Rather, it's all the same ... uh, we flipped a couple months ago, but no one knows it or cares, so let's add a boring national show at night and, yeah, a morning show. But, don't spend a dollar on promoting it. It's guaranteed to be either a failure or a slow miserable growth, that, for pennies on the dollar, been much more successful and profitable sooner. Would you wanna be the leader of a team under the minimal approach?
Tibbs2 said:
It doesn't matter what it is as long as people listen. As I said, it's where you end up, not what you once were. No one gets any credit for reviving the past.
Tibbs2 said:
I would need to know the context. You can't flip a station without knowing the goals of the owner. Even small owners like Cromwell or South Central don't program in a vacuum.
But if you're asking why is Cumulus doing what it's doing to this Nashville station, importing talent from Atlanta, I would guess: (1) They're packaging it together with other stations in some way, and (2) They're spreading out the salary of a very expensive air talent team over multiple stations.
Tibbs2 said:
Look outside of Nashville. Clear Channel did some interesting flips. They took an underperforming station in Atlanta and flipped it country, going against a market leader. They poured tons of money into it,hiring top talent and management. Lots of marketing, and it's slowly gaining share. Same with stations in Tampa and San Diego. But the audience doesn't jump on new formats the way they once did, regardless of how the flip is done. People are creatures of habit. Habits are hard to break.
I'd guess CC and Crumy would give anything to be in the same "vacuum" as the smaller South Central in the dept. where it's most important.
I see your point on speading the salaries on Bert, 100% good logic and I think Bert's got the flair to be in the majority of the i-markets. I would say a lot of others on here would disagree with me on his (or their talent). Looking at where things are currently...maybe WNFNi can sell enough to pay for their coffee every morning, if it's not already traded out. Just sorta kidding.
While you're talking about CC - I certainly wouldn't pick ATL as a market to look for good examples, cause that's be a brutal couple of decades for then down there, but it is a market to sure study and try to figure out. Also, gotta give CC credit here for what they are doing, 'cept you know who (Romer), cause it's strong competition, which, BigA, I am not saying you haven't given them credit for, but just saying. Your comments on flipping vs. people's habits applies to
why WNFNi will struggle cause it's flip was made at the corporate level for "national purposes"
vs. throwing local logic into the scenerio. But, I don't agree completely that people are a) loyal
b) creatures of habit, c.) set in their ways...if you give them something so intoxicating that they
desert you. Look at the history of formats. There's always a life cycle. Like you said about, WCBS.
It's #1 6plus, etc., how long will it last. BUT, I gotta give them serious credit for seeing that it was better to bring a legendary station back vs. the next five or six formats that would fail. That's actually smart new logic radio programming. Whether it ever shows up in revs is yet to be determined...the ultimate factor. Just haven't seen many crazy cool flips in so long, that people really noticed. You've got to really ding people to every notice I guess.
Can't argue with Cromwell's success with The Buzz. An INCREDIBLE April showing in their proper demo 25-54M. Maybe just one good showing, but it's better than KDF. That says alot.
I see your point on speading the salaries on Bert, 100% good logic and I think Bert's got the flair to be in the majority of the i-markets. I would say a lot of others on here would disagree with me on his (or their talent). Looking at where things are currently...maybe WNFNi can sell enough to pay for their coffee every morning, if it's not already traded out. Just sorta kidding.
While you're talking about CC - I certainly wouldn't pick ATL as a market to look for good examples, cause that's be a brutal couple of decades for then down there, but it is a market to sure study and try to figure out. Also, gotta give CC credit here for what they are doing, 'cept you know who (Romer), cause it's strong competition, which, BigA, I am not saying you haven't given them credit for, but just saying. Your comments on flipping vs. people's habits applies to
why WNFNi will struggle cause it's flip was made at the corporate level for "national purposes"
vs. throwing local logic into the scenerio. But, I don't agree completely that people are a) loyal
b) creatures of habit, c.) set in their ways...if you give them something so intoxicating that they
desert you. Look at the history of formats. There's always a life cycle. Like you said about, WCBS.
It's #1 6plus, etc., how long will it last. BUT, I gotta give them serious credit for seeing that it was better to bring a legendary station back vs. the next five or six formats that would fail. That's actually smart new logic radio programming. Whether it ever shows up in revs is yet to be determined...the ultimate factor. Just haven't seen many crazy cool flips in so long, that people really noticed. You've got to really ding people to every notice I guess.
Can't argue with Cromwell's success with The Buzz. An INCREDIBLE April showing in their proper demo 25-54M. Maybe just one good showing, but it's better than KDF. That says alot.
Tibbs2 said:
Some folks in NYC think Emmis was nuts to slip WQCD from smooth jazz to rock. Based on ratings, they would have done better staying with jazz. But the revenues were dropping, and they thought they could sell the rock demo, even if was smaller. They've spent loads of money on talent and marketing for a 1 share. For the most part, rock as a format isn't getting ratings any more.
Tibbs2 said:
I miss Scott... ;D
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