Bert is an acquired taste. And since he doesn't sound like most radio voices many people in radio don't take his voice seriously. But they didn't take Scott Shannon's voice seriously either for a long time. Sad to say but truth is the business doesn't have a flood of great strong personalities. There are lots of guys who can voice track a shift, but do mornings? The market needs a shake up.
Tibbs make a comment about SM95 then and wsm fm now.
It's funny to see all the chatter about marginal formats on this board and the average success many split over. Meanwhile 92.9 just blows thru the numbers and revenue time after time.
Had SM95 stayed on course from the original format it would be a strong top 3 station in this market today. The format began to waver with "songs that sounded good that weren't hits" and often by people you never heard of. Then varying experimental weekend shows just confused the format. But if on a course of soft, cool, familar hits, SM95 would be enjoying what 92.9 has today. Remember, at that time, WLAC FM was an AC station and so was 92.9. 3 stations were doing ac. 92.9 wins by default to a degree, but also clearly meets many listeners expectations of radio...nothing standout or special, but consistant in what they do.