Friday is a weird day to launch a new talk format. The Mavs preseason doesn’t even start until 10/05. Something about this whole thing is weird to me. A part of me feels like this is a little “stunt-ish”.
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Yet *ANOTHER* terrible move by the Eagle
- Thread starter Rudy Fitzneris
- Start date
Modern Rock music is deplorable. Most of the true talented Rock musicians quit performing two decades ago (aged out, drugs, tired of the constant traveling, families etc.). The majority of today's Rock 'musicians' have much less talent and practically no writing ability. They seem to exist primarily on their video appeal (?). Rock music existed for a long time because it touched its listeners, something today's music has failed to do.
The Buggles were right; Video Killed The Radio Star.
"(?)" is right. You're comparing today's rock acts to Duran Duran and Whitesnake? Please! If anything, today's rock artists are more serious about their craft and more genuine in their songwriting than all-sizzle/no-steak outfits like those '80s pretty-boy hair bands or '70s glam rock poseurs like T-Rex and Mott the Hoople. The problem, as stated over and over here, is that these bands and singer/songwriters have little in common and tend to attract fans who only like their particular stylings. "Video appeal" ceased to be a ticket to stardom long ago.
"Heritage" in radio is your last weekly PPM report.
Heritage means everything EXCEPT that.
If they are gone, it means that they didn't like it any more. If you try a restaurant a coupla' times and don't like it, you never go back. Same with radio.
The Eagle has a MASSIVE cume. NO TSL. That means people are sampling hoping to hear something they like. They aren't because it's programming is AWFUL. As I've said, the playlist is a mix of Alt, Classic Rock, and very little ROCK music. It has no attitude, which Eagle is KNOWN for, and it also ushered in TALK and then the MAVS. I've worked there, (its pretty evident who I am) and if I had a nickel for every time in the past year that someone has messaged me and asked me why there is talk on the Eagle I'd be rich. Your restaurant analogy is absolutely wrong.
"The market is now less than 45% non-Hispanic white, and in younger demos driven by rhythmic music; in 18-49 the market is below 40% non-Hispanic white"
There are roughly 40 signals in DFW. Of those, there are 2 radio stations that are Hispanic in the top 10. Beyond that, there are 5 more. There are 7 signals out of 40 for Mexican/Hispanic. But beyond that, your argument would make sense if WHITE MEN BETWEEN THE AGES OF 25-54 WERE MOVING OUT OF THE MARKET. They aren't. And for anyone to suggest that men between 18-34 or men 25-54 don't like rock music - is ridiculous.
And guess what? Men are underserved in radio. Always have been. If you program a rock station correctly in this market, you will be in the top 10 and you will bill just fine. The Eagle is repairable, and it's not difficult.
*) Hire a morning show
*) Drop the alt and classic rock
*) Apologize for the past awful music
*) Drop the talk shows
*) Play only music that were top 5 hits in the format from the past 20 years
*) Hire jocks with attitude
It's because this is the most retarded thing that's ever happened.
In 18-49, over 60% of the men in the metro are not "Non-Hispanic White".
The market is growing, and all the growth is in Ethnic groups.
And that means that, right out of the starting line, 60% of the audience would hardly ever listen to a rock station.
And the vast majority of the men in that age group now are into rhythmic music. Yes, there is a country group, but it is shrinking in percentage. And there is a rock group... same thing.
Oh, and half the Hispanic listening is to English language stations. But if you look at what they are listening to it is not rock. It's CHR, Churban, Urban, even AC. But it is nearly "nobody" in that group that listens to a rock station.
Of course, the decision has already been made for this station, and it is not going to be rock. Likely they did some research and came up with very specific data on what I am generalizing about.
And actually, there are 89 stations licensed to the Dallas MSA. There are also 28 translators. So you are off by about 300%.
You didn't answer my question.
Heritage in radio means an image today that is reinforced by tradition. This station has no positive image today, based on its poor TSL.
The station has lost nearly 30% of its 25-54 cume since September of last year. It has fallen 6 positions in rank in cume in that demo. It has gone from 10th to 20th in share in the same period.
This looks more like people still have a preset for the station, and they keep coming back but hear a coupla' songs and leave.
As months go by, fewer keep coming back.
"And the vast majority of the men in that age group now are into rhythmic music."
So that's why KZPS is doing so well, right?
You're off.
So that's why KZPS is doing so well, right?
You're off.
"And actually, there are 89 stations licensed to the Dallas MSA. There are also 28 translators. So you are off by about 300%."
You HAVE to be an accountant and obviously not a radio person in the sense of ever having been on the air.
There are roughly 30 rated signals in the market is what I meant.
You HAVE to be an accountant and obviously not a radio person in the sense of ever having been on the air.
There are roughly 30 rated signals in the market is what I meant.
There is no "?" in your post. No question = no answer.
It's so odd, you're making the case that another SPORTS station will do okay, (which is 118th sports station in the market) but a well programmed ROCK station can't work because I guess all the white men are moving out in that scenario and more Hispanics are moving in.
Hmmm.
Hmmm.
Then you must have deleted it.
I asked, so are all the white men moving away from Dallas?
I asked, so are all the white men moving away from Dallas?
It cumes 300,000 25-54 and under 700,000 in 12+ in a market of nearly 8 million. The station has 50% of its cume in 55+.
Not really. The evidence shows differently.
Sports has more revenue sources than pure music.... start with sports marketing dollars.
And, again, the percentage of non-Hispanic whites is shrinking every year as the market becomes more ethnic. And there is no ethnic group that indexes well against rock.
Nobody said they were. But the group is shrinking as a percentage of the market as there are more Hispanics and Asians moving in and the Black segment is growing also. The white non-Hispanic percentage is shrinking.
It's all hyperbole and opinion, but there would be plenty of room to continue The Eagle's format of Active Rock. If you played the right music and cut the talk, the cume that's there wouldn't leave, and with that TSL, it could be a massive station again.
Again talk, mixed with alt and oldies is not what an Eagle listener wants. They keep tuning in to find it, not there, so click.
lol, it doesn't matter if there are more 'ethnic' people here. The white people aren't leaving. Sure, maybe that means a slightly less share of the overall pie, but who cares?
Sports has more revenue sources than pure music
And sports has a MUCH HIGHER payroll.
And sports has a MUCH HIGHER payroll.
Nearly 60% of the KEGL cume is in 55+, which for a music station is nearly valueless.
You did a perceptual study? How do you know that the station looked at the future of the format, market demos and the changes in music preferences in 18-34 and realized that the format had no growth potential?
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