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Yikes…97.1 😱

michael hagerty said:
June 6+ Quarter-hour shares (compared to May):

KLAC-AM 1.3 to 1.5.

KSPN-AM 0.7 to 0.7.

KNX-FM 0.1 to 0.2


Waiting on June cume figures. In May:

570 KLAC: 449,400

710 KSPN: 234,100

97.1 The Fan: 109.400
Click to expand...
I am not a numbers guru, but these figures tell me there is some sampling of the Fan going on, but few are staying. KLAC's numbers are fantastic regardless of metric, KSPN's are so-so, especially when you consider they had Laker playoffs for a part of the measurement period.

The Fan's numbers were, ahem, predictable.
 
hotpatrick2004 said:
So are we happy with the numbers on the fan?Are they what everyone expected? Lower,higher?
Click to expand...

I think if you go back to 2017, and read what I was saying about Audacy flipping KAMP to sports, this is what I expected.

What I said then was that it takes a while to build personalities, and Audacy had none to draw on here. This wasn't like moving an established brand from AM to FM, as they did in Chicago and Miami. This is starting from scratch. That means starting at zero. This is where they'll stay until they do something that brings an audience to 97.1. Because they have no reason to go there otherwise. People aren't waiting for a new radio station to appear on the dial. That really applies to any new format.

Meanwhile, the established brand of KNX All News hasn't lost all the much by returning to AM only. Most of it's audience went with it. Perhaps most of the audience was listening to it on AM when the FM simulcast was there.
 
Audacy will give this quite some time but it's inevitable at some point they will flip it...Could be 1 year 5 or 10 years but they will pull the plug eventually and spin the wheel for a new format...
 
hotpatrick2004 said:
So are we happy with the numbers on the fan?Are they what everyone expected? Lower,higher?
Click to expand...

Too early to tell. Flip said what I said on June 17---there's sampling. Without the cume numbers (and it appears none of the markets that got their numbers today are showing anything in the name, owner, format and cume columns in RadioInsight--- @lanceventa , whazzup?), we can't tell if more people are listening to 97.1 in a week than were in its first nine days, or fewer.
 
hotpatrick2004 said:
Audacy will give this quite some time but it's inevitable at some point they will flip it...Could be 1 year 5 or 10 years but they will pull the plug eventually and spin the wheel for a new format...
Click to expand...

I mean, is it? I have very limited expectations for the success of this, but can we predict that Audacy or a future owner doesn't slowly improve it to the point that it's viable or even outbills one or both of the AM sports stations?
 
hotpatrick2004 said:
Audacy will give this quite some time but it's inevitable at some point they will flip it...Could be 1 year 5 or 10 years but they will pull the plug eventually and spin the wheel for a new format...
Click to expand...

As I said, people aren't waiting around for a new format to appear on the radio. Any new format will get the same response as this.

They had the best situation when they moved the news format to FM.
 
michael hagerty said:
Too early to tell. Flip said what I said on June 17---there's sampling. Without the cume numbers (and it appears none of the markets that got their numbers today are showing anything in the name, owner, format and cume columns in RadioInsight--- @lanceventa , whazzup?), we can't tell if more people are listening to 97.1 in a week than were in its first nine days, or fewer.
Click to expand...
As noted in the daily recap story, we're working through technical issues that hinder the conversion to the enhanced charts and allow the graphs to work. They'll be updated once all is repaired.
 
Some of us were saying last month, how bad is KNX-FM when it only scored a 0.1? But others said, wait a minute. The Sports format has only been on the station for nine days. You're jumping the gun in criticizing the new 97.1 The Fan. That 0.1 means nothing.

Well, here's a full month of the sports format. It went from a 0.1 to a 0.2. Gosh, if you had someone reading the phone book on a full power FM station in Los Angeles, wouldn't that get a 0.3? I say bring back 24/7 Gene Scott sermons! (Scott was a crazy preacher who owned 99.5 and played his sermons around the clock in the days when many radios still didn't receive FM.)

BTW, KNX 1070 is tied for #13 as an AM-only All-News station. It's tied with KIIS-FM, KUSC and KKGO.
 
Gregg. said:
Some of us were saying last month, how bad is KNX-FM when it only scored a 0.1? But others said, wait a minute. The Sports format has only been on the station for nine days. You're jumping the gun in criticizing the new 97.1 The Fan. That 0.1 means nothing.

Well, here's a full month of the sports format. It went from a 0.1 to a 0.2. Gosh, if you had someone reading the phone book on a full power FM station in Los Angeles, wouldn't that get a 0.3? I say bring back 24/7 Gene Scott sermons! (Scott was a crazy preacher who owned 99.5 and played his sermons around the clock in the days when many radios still didn't receive FM.)

BTW, KNX 1070 is tied for #13 as an AM-only All-News station. It's tied with KIIS-FM, KUSC and KKGO.
Click to expand...


Probably not in the demos that matter when looking at it vs KIIS and KKGO.
 
Gregg. said:
Some of us were saying last month, how bad is KNX-FM when it only scored a 0.1? But others said, wait a minute. The Sports format has only been on the station for nine days. You're jumping the gun in criticizing the new 97.1 The Fan. That 0.1 means nothing.

Well, here's a full month of the sports format. It went from a 0.1 to a 0.2.
Click to expand...

Again, quarter-hour share is a mathematical equation that factors both how many people (cume) and time spent listening (TSL).

A month ago, almost half as many people who listened to KSPN in a week listened to KNX-FM in a week---after only nine days on the air.

Has that number gone up? If so, by how much (we'll find out when the glitch at RadioInsight gets fixed)? If the sampling continues to grow, then they need to fix a TSL problem.

Gregg. said:
Gosh, if you had someone reading the phone book on a full power FM station in Los Angeles, wouldn't that get a 0.3?
Click to expand...

Well, now, there you go giving Saul Levine a new idea for 1260---which hasn't gotten an 0.3 in years.
 
I bet if carson daily hadn't left amp 97.1 the station would still be there for that's when it all started to go downhill for audacy when carson daily left...I get why they blew up amp but they should have kept it as the simulcast news station and left well enough alone...
 
hotpatrick2004 said:
I bet if carson daily hadn't left amp 97.1 the station would still be there for that's when it all started to go downhill for audacy when carson daily left...I get why they blew up amp but they should have kept it as the simulcast news station and left well enough alone...
Click to expand...

Is it possible to agree and disagree with a post simultaneously?

I don't think Carson's leaving made that much difference at Amp. But I agree that the news simulcast made more sense than this latest move.
 
K.M. Richards said:
I don't think Carson's leaving made that much difference at Amp. But I agree that the news simulcast made more sense than this latest move.
Click to expand...
The thing about this particular mistake is that, if and when they decide to throw in the towel, it's fairly easy and inexpensive to undo it and relaunch the simulcast. (Not that they won't be licking their wounds for awhile.)
 
Cume numbers (May-June):

570 KLAC: 449,400-495,400 (+6,000 / +1.3%)

710 KSPN: 234,100-221,700 (-12,400 / -5.3%)

97.1 The Fan: 109.400-169,500 (+60,100 / +55.0%)


So, sampling of KNX-FM went up by more than 60,000 listeners per week compared to the nine days it was on the air in May, an increase of 55%. KSPN's dropped by 5.3% in the same period, narrowing the gap between them from 124,700 to 52,200.

KNX-FM went from having half of KSPN's cume in May to having 76% of KSPN's cume in June, and from having 24% of KLAC's cume in May to having 36% of KLAC's cume in June, despite KLAC gaining slightly.

That's growth.

Let's see if that growth continues, and at what rate, this month, and if they can fix what appears to be a TSL problem that's holding back quarter-hour share.
 


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