NoWayNoCC said:
DaytonRadio said:
CHR is too expensive to put on a rimshot like WZLR...
It worked with DJ-95 though. Then again, CHR music was much better in the early '90s than it is now.
No, it didn't work with DJ-95. Insiders at the station at that time would tell you that.
DJ-95 was the "brainchild" of then General Manager Dick Moran. The station had been doing just fine, financially speaking, with the country format (50-70K months were common, especially at busy times of the year). Then, Moran, so insiders tell me, hatched a plan to attempt to wrestle the license of the station away from the then-owner, the recently passed Vernon Baker. The idea was to put a "crappy" CHR on to tank the station's numbers, and lower the value so he, Moran, could purchase the station at a huge discount from Baker. Then Moran, once he held the license, supposedly planned to flip the station back to country. Insiders back then tell me Baker got wind of the scheme and, thus came to town and fired Moran, thinking they could just flip back to country.
Unfortunately by that time, too much time had passed and the format could not be flipped. Ratings wise, DJ-95 was a disaster. Z-93 was already dominating the CHR market. (Remember, they were still in the "Dr. Dave/Alan Kaye/Jeff Wicker days".) With their puny signal, DJ-95 never had a chance.
And a little ratings history for you here. Since 1980, that frequency has never, ever gotten anything close to a 5 share 12 plus in any format that's been tried. At it's best, it's a 2 1/2 - 3 share station. Why? The tower is located on route 68...about 5 to 7 miles on the other side of Xenia toward Wilmington. Its' Class A signal cannot dominate the market because it does not have sufficient signal coverage.
It also seems to me you guys are way early to be trying to gauge the success of the adjustments they've made. When re-aligning demos, it can take 6 months to a year before you see the real trend. The changes are only about 3 months old.
Also, while you've spent so much time looking at the bottom of the ratings page, have you noticed the top? WHIO A-F
#1...K-99.1 #2 by as much as a 3 to 5 share 12 plus? (25-54, just flip the two stations.) It hardly supports the allegation that it's an operation that's "tanking".