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YIKES...WZLR down to a 0.9 in the Spring Book

microbob said:
Would 95.3 The Sound would be a better fit for Cox? No one is doing that format in Dayton.
They could...and not have to hire any staff in the process. If they want to hurt WXEG this could be a way. Play Classic Alternative Rock from the 90s. This would also fit in better with Bubba than Classic Hits. Let's also remember that WXEG is only a 2600 watt signal and they do pretty good in the ratings.
 
The default response seemingly is "until you have on-air staff, you aren't going to book."

I don't subscribe to that, but a lot on here do, it seems.
 
HafDawg said:
The default response seemingly is "until you have on-air staff, you aren't going to book."

I don't subscribe to that, but a lot on here do, it seems.

Live/Local always has an edge in giving listeners something different and in turn can bring ratings... but really if your playing music folks want to hear they will book you.. and you can do well. It's been said in various trades that with PPM ratings (which will be coming some point to dayton) that people turn out when the DJ talks to much so an intense music format that is well programmed would still show great gain in the numbers...
 
MikeStandardsFromIndiana said:
Cox, Cumulus same corperate policy coming to corperate mandate playlist lol. and isnt cox'x main base in the same city of cumulus in atlanta lol

That is a truly asinine comparison. Cox and Cumuls are two very different companies that happen to be headquartered in the same city.
 
Okay then, here's my two cents.

Fly has the ratings. Why? The music? The few jocks they have? The signal? Well, perhaps the advertising, and the time spent into it. That's Main Line's baby!

Don't you think if they wanted The Eagle to do better, it would be doing better? There's no reason to listen to it! You can hear similar titles on Fly and WTUE at times. And I bet most of those who listen to The Eagle listen to those stations. The Eagle is kinda like Z93 & Radio One. Cox cares about K and WHIO. Similar to how R1 cared about HOT. 953 has been around for years now. Why not spend more time into another format? And I'm willing to say, if Cox sold it, 953 would flip JUST like Z93 did.
 
If that's their attitude, then they should sell it. And sell it right away. Why would any one kill a station on purpose?
 
1250WTAE said:
If that's their attitude, then they should sell it. And sell it right away. Why would any one kill a station on purpose?

Try getting your own house in order before you start tongue lashing how someone else runs theirs.
 
Corporate looks at it as a clearance for Bubba, which they wouldn't ordinarily get. You may recall that WHIO-FM had at one point applied to move to Sharonville (where it would be sold) and move 95.3 closer to the city, presumably to run the news/talk simulcast there.
 
1250WTAE said:
I beg your pardon?

Talk is cheap. You've made the boast. Now play your hand. Show us where you're creating great radio.
 
1250WTAE said:
If that's their attitude, then they should sell it. And sell it right away. Why would any one kill a station on purpose?

Agreed. I don't think they are even considering selling or flipping it. Would be nice though for a change.
 
xmusicmatt said:
HafDawg said:
The default response seemingly is "until you have on-air staff, you aren't going to book."

I don't subscribe to that, but a lot on here do, it seems.

Live/Local always has an edge in giving listeners something different and in turn can bring ratings... but really if your playing music folks want to hear they will book you.. and you can do well. It's been said in various trades that with PPM ratings (which will be coming some point to dayton) that people turn out when the DJ talks to much so an intense music format that is well programmed would still show great gain in the numbers...

Agreed. Great perspective. Thanks for the take!
 
Didn't mean for this to become a personal thing. And overall, I think the Dayton market is better than some larger markets. But you asked. Programmed stations in Erie, Pittsburgh and Daytona Beach. Went out our own 8 years ago, owning 6 stations including building three FM's with my bare hands.

We created some original formats on our stations, and I can honestly say I was using the term "Classic Hits" in 1996, while ownership ran around saying "What is a classic hit?"

Three months ago, three weeks after the death of my wife from cancer, we built 89.3 Hybrid FM, WYNS in Waynesville. Its a hybrid format of AC and Country. But first and foremost its a local station in a great small town.
 
1250WTAE said:
Didn't mean for this to become a personal thing. And overall, I think the Dayton market is better than some larger markets. But you asked.
Point well taken. Just venture over to Columbus to see how bad radio sounds over there. It makes Dayton sound like NYC or LA in comparison. :)
 
NoWayNoCC said:
DaytonRadio said:
CHR is too expensive to put on a rimshot like WZLR...

It worked with DJ-95 though. Then again, CHR music was much better in the early '90s than it is now.

No, it didn't work with DJ-95. Insiders at the station at that time would tell you that.

DJ-95 was the "brainchild" of then General Manager Dick Moran. The station had been doing just fine, financially speaking, with the country format (50-70K months were common, especially at busy times of the year). Then, Moran, so insiders tell me, hatched a plan to attempt to wrestle the license of the station away from the then-owner, the recently passed Vernon Baker. The idea was to put a "crappy" CHR on to tank the station's numbers, and lower the value so he, Moran, could purchase the station at a huge discount from Baker. Then Moran, once he held the license, supposedly planned to flip the station back to country. Insiders back then tell me Baker got wind of the scheme and, thus came to town and fired Moran, thinking they could just flip back to country.

Unfortunately by that time, too much time had passed and the format could not be flipped. Ratings wise, DJ-95 was a disaster. Z-93 was already dominating the CHR market. (Remember, they were still in the "Dr. Dave/Alan Kaye/Jeff Wicker days".) With their puny signal, DJ-95 never had a chance.

And a little ratings history for you here. Since 1980, that frequency has never, ever gotten anything close to a 5 share 12 plus in any format that's been tried. At it's best, it's a 2 1/2 - 3 share station. Why? The tower is located on route 68...about 5 to 7 miles on the other side of Xenia toward Wilmington. Its' Class A signal cannot dominate the market because it does not have sufficient signal coverage.

It also seems to me you guys are way early to be trying to gauge the success of the adjustments they've made. When re-aligning demos, it can take 6 months to a year before you see the real trend. The changes are only about 3 months old.

Also, while you've spent so much time looking at the bottom of the ratings page, have you noticed the top? WHIO A-F
#1...K-99.1 #2 by as much as a 3 to 5 share 12 plus? (25-54, just flip the two stations.) It hardly supports the allegation that it's an operation that's "tanking".
 
One Who Knows said:
DJ-95 was the "brainchild" of then General Manager Dick Moran. The station had been doing just fine, financially speaking, with the country format (50-70K months were common, especially at busy times of the year).

I thought WDJK was AC before it was CHR. This would have been around 1989. I thought its numbers were actually worse as an AC than as a CHR.
 
I have a little tape of DJ 95, but a lot of tape of Power 95 from 92-93. I also taped most of their final morning show on August 10, 1993. However I have no way to upload it to the 'net.
DJ 95 was OK...Power 95 was great...if you could hear it. I've talked to people in the market at that time that had trouble picking up the signal in the Dayton metro and even in Kettering. I lived at the edge of Clark County at the time and had no trouble picking them up. They were a fun second CHR/Pop alternative to the bigger Z-93. Let's not forget that most of the alumni went on to bigger and better things once Power 95 was sold...Jeff Stevens(Went to WRVF, which later became WXEG, now PD of Mix and OM of Mix, Lite and 106.5), Allen Rantz(Went to WXEG and later Mix), Joe Thomas(Went to WING-FM and later Z-93, and then was Promo Dir. at Mix until January '09), Joe Momma(Now at KUBL in Salt Lake City), Taylor(Went to Xtreme Radio in Las Vegas...This is NOT the same Taylor that is on Mix now), and Todd Hudson(Went to WHIO-AM...later WXEG and WMMX and was at WHIO-TV for a time as well). Brian Bruchey went on to Mix as APD and later Z-93. Brian Savage went on to Z-93. Not sure of what happened to Jack Rutledge, the first co-host of Jeff Stevens on Power 95...I do know he was at Cox Dayton a few years ago. Not sure what Al Pichot, the GM of WDJK, is up to either.
 
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