It is, but it makes three times as much money.
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Alt 92.3 to Become WINS Simulcast
- Thread starter atthestars
- Start date
It is, but it makes three times as much money.
Which makes me wonder if at some point they'll finally try to consolidate the two news stations and let one be something else. They've already made the move to share talent between the two stations which feels like the first precursor to this happening.
In 25-54 it had around 530,000 cume persons in the last book*. That was 20% lower than a year ago. But stations don't sell on cume. In AQH persons, it was under 10,000 and outside the top 10 in the sales demo, and it ranked overall below 15th in sales.
Many if not most of the alternative stations rank well below their audience share rank in sales. That is because the format is less favored by agency accounts that look for a match of lifestyle / product usage when making a buy. This is why we have the exaggerated but basically true idea that alternative stations tend to have lots of pawn shops and bail bondsmen ads and not so many new car accounts.
* Out of 6,600,000 persons in that demo that, on average, use radio.
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MTNProductions
Banned
Remember Howard Stern’s last show on the former “K-Rock” back in 2005? Not a big fan of his show. Here it is in its entirety.
As long as both are in the top 5 in revenue, they are not going to consolidate.
Not really. If you take two stations that each bill about $30 million and combine them, you will not have $60 million in billing or twice the share in audience. And there is nothing else profitable to do with an AM in New York City.
There are really 5 excellent or very good AM signals in New York City: 660, 710, 770, 880 and 1010. There are 3 viable mass appeal AM formats: news, talk and sports. And new and sports are moving, nationally, to FM slowly. So what else can they do with 880 except keep on as long as it still works.
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MTNProductions
Banned
Remember “Z-Rock”? It was an AM station in New York City at 1480AM. That didn’t do well against “K-Rock” and WNEW-FM at the time. Here is a clip from the last few minutes of WZRC’s “Z-Rock” from May 1993.
And here is the launch of the ill-fated country station on 1480 AM from 1993. Today, WZRC 1480 AM is a Korean station.
And here is the launch of the ill-fated country station on 1480 AM from 1993. Today, WZRC 1480 AM is a Korean station.
The thing KROQ learned about the alternative audience is that traditional advertising doesn't work with them. The previous ownership monetized the audience with non traditional revenue. Concerts, events, digital content, direct mail, social media, etc. At one point, it looked like Audacy was going to go this route. They hired a national events co-ordinator. But so far, I've seen no actual events scheduled.
WINS and WCBS are each billing $30 million for a total of $60 million. They have no reason to shut one down.
WCBS has the Yankees, and I'm sure that helps a lot in billing.
NYRadioFan22
Banned
Actually the Mets are on WCBS 880, the Yankees are on WFAN
Whoops, yes you're right.
As I have written before, it will take time for New Yorkers to adjust to the change. Therefore, the brand is now 1010 WINS on 92.3 FM.
MTNProductions
Banned
And then, on January 2006, WXRK’s “K-Rock” pulled the plug and became a “Hot Talk” format known as “Free-FM”. But sadly, it lasted for a year until it went back to “K-Rock” by May 2007.
And then, after “Free-FM” pulled the plug, it went back to “K-Rock” for two years until 2009.
And after two years of “K-Rock”, it went to CHR as “92.3 Now”, and then “Amp 92.3” a few years later.
And finally, “Amp 92.3” pulled the plug on CHR and went back to rock and became “Alt 92.3”.
92.3 K-Rock WXRK becomes Free-FM WFNY-FM - Format Change Archive
Previous Format: Rock “92.3 K-Rock” WXRK New Format: Hot Talk “92.3 Free-FM” WFNY-FM Date & Time Of Change: January 3, 2006 at 6:00am More Info: RadioInsight, Wikipedia When Howard Stern announced his departure from terrestrial radio in late 2004, then-Infinity Broadcasting was left with a year...
formatchangearchive.com
And then, after “Free-FM” pulled the plug, it went back to “K-Rock” for two years until 2009.
And after two years of “K-Rock”, it went to CHR as “92.3 Now”, and then “Amp 92.3” a few years later.
And finally, “Amp 92.3” pulled the plug on CHR and went back to rock and became “Alt 92.3”.
1010 WINS at 92.3 audio from the beginning of the simulcast on Thursday morning 10/27/2022 8:50 AM to just after 9 AM ET,
which includes a 92.3 history montage, anchor Susan Richards chatting with Market President Chris Oliviero and Lin-Manuel Miranda
followed by the WINS history montage and the top-of-hour headlines by Lee Harris.
Story with embedded audio:
www.audacy.com
Podcast audio link:
omny.fm
Edit: I tried several methods, but for some reason the links above whether inserted or not will not "auto-link" their URLs.
which includes a 92.3 history montage, anchor Susan Richards chatting with Market President Chris Oliviero and Lin-Manuel Miranda
followed by the WINS history montage and the top-of-hour headlines by Lee Harris.
Story with embedded audio:
1010 WINS has gone FM! We’re on 92.3 now! | 1010 WINS
Beginning October 27, listeners can tune in to 1010/92.3 WINS (WINS-AM / 92.3 FM) in New York on air and nationwide on the Audacy app and website. Fans can also connect with the station via Twitter, Facebook and Instagram. | 1010 WINS
www.audacy.com
Podcast audio link:
1010 WINS can now be heard on 92.3 FM - 1010 WINS On-Demand
Chris Oliviero, Market President at Audacy NY, spoke live with 1010 WINS anchor Susan Richards about the historic move. Susan also chatted with superstar Lynn Manual Miranda, followed by a 1010 WINS station history and Lee Harris kicking off the FM at 9 AM!
omny.fm
Edit: I tried several methods, but for some reason the links above whether inserted or not will not "auto-link" their URLs.
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One thing I don't get about the WINS FM simulcast, is that one of the major reasons given for it is that the station will now have better reach in the outlying areas outside of New York. But doesn't the majority of people living in those places prefer WCBS 880 AM, given that WINS' content is more oriented toward doings within NYC?
That's why WCBS didn't need the FM simulcast.
But also, given the sharing of resources, we may see fewer distinctions between the stations.
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