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KITS 105.3 Stunting... Return of Live 105?
- Thread starter AceBiscuits
- Start date
Hehehe I wanna hear this for myself. Reminiscent of the cheeky skits KVIL ran while Allers programmed it.
Eminem charted 4 times and his label was still sending him to Alt as late as 2008. He's not exactly an Alt legend but there was a period of time where he was conceivable to spin on the format.
7 day running playlist for Live 105 (excuse the prior logos/branding on the OnlineRadioBox.com site) -
(will include the last few days of "Dave" until Sun./Mon. 6/11-12/2023):
Edit: see macattack's post for the last few songs of Dave's existence as most of the last two hours on Mon. morning 6/5/2023 don't show on the link above:
(will include the last few days of "Dave" until Sun./Mon. 6/11-12/2023):
Edit: see macattack's post for the last few songs of Dave's existence as most of the last two hours on Mon. morning 6/5/2023 don't show on the link above:
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In reviewing the music log, overall a fairly pedestrian rollout musically *but then again they're programming to pedestrians*, with one standout noticed, a dancy Yeah Yeah Yeahs track. I do like that they're not shying away from some heavier stuff which should have never left the format in the first place. Dropping the undeniably iconic "Live" brand also was a mistake, that has now been attempted to be corrected.
Always a good day for the TV crew when they don't have to leave the building to do the story.
Glad I wasn't the only one to spot that nuance.
(Anybody else notice the first second of that clip, a message from SAG-AFTRA? Don't blink or it's gone.)
I think this was a smart move. I wouldn’t be holding my breath for good ratings, considering KITS’ performance in the decade (or more?) prior to its demise, but it was a smart decision considering how Dave was performing. There’s really nothing else that could have been done with 105.3. If it doesn’t do that well, Audacy will probably stick with it unless the billing is abysmal because there aren’t really any other good options.
A station like this doesn't have to be a stellar performer on its own, but needs to deliver something complementary to the rest of the cluster from a demographic and sales perspective. Clearly, Dave wasn't cutting it.
They could use it to compliment KGMZ, although KGMZ is one of Audacy’s weakest sports stations. Wouldn’t be a bad idea to promote it on 95.7 if they aren’t already.
LOL - "if they aren't already". Just a reflection on how much this board of radio geeks listens to The Game.
Dave B.
KGMZ isn’t in a good place, they’re a partnered station to local teams and still destroyed by a very weak signal (KNBR-FM)
I honestly wouldn’t be surprised if in the next 5 years they sell KGMZ and KRBQ to another operator. I doubt they wanna exit the marker, but they have a lot of properties here and they’re struggling to catch on. Probably financially not too much of an incentive if KITS can succeed and they still have 97.3 and 106.9.
I’m sure Hubbard, Cumulus, Alpha or another operator would hop in for the right price, especially if other stations are willing to sell. I feel like our market is volatile, but in a better economic time period we might see some trading or sales, not just Audacy.
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Audacy has officially announced some changes in Rock Programming VPs, related to this format change at KITS. As mentioned earlier, John Allers is overseeing KITS. But there are now some other changes:
www.insideradio.com
Audacy Shuffles Oversight Of Modern Rock Stations.
With the revival of San Francisco’s “Live 105” KITS this week, which is being overseen by Audacy Regional VP of Programming John Allers, the company has made some changes in
KNBR-FM and KGMZ have nearly identical footprints, both are non-grandfathered class B’s. One on Mt. Sutro and the other on San Bruno Mtn. Plus, KNBR has a powerful AM that reaches places neither FM reach.
What people not in the Bay Area sometimes don't realize is that it's not a sports-mad market. Yes, there are sports fans, of course. But the intensity and breadth of interest that you find in some other metro areas isn't nearly as present in the Bay Area. By way of comparison, the Kansas City metro essentially shuts down for each Chiefs game. That doesn't happen for 49ers games. As long as you stay away from Santa Clara, your life goes on undisturbed. So, while there may be an audience for sports-talk stations, it's not going to have nearly the share of the overall listening audience that it would have in a market where interest in sports is more widespread.
So KNBR did OK when it had the field to itself, and has the image and reputation. KGMZ has to build a case for itself and there may just not be enough interest there to make that easily possible.
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