trock said:
Jim said:
Massachusetts' population is 84% white. This is why Jamn has always played it safe. It appeals to the white kids too. This format is primarily an African American format. I know some white folks like it, but lets face it, this is primarily an African American format. I think it will be a hard sell.
If this was Urban ac I would agree with you. But this is straight up contemporary urban. A LOT of white kids listen to rap.
I was saying this on these boards a month ago. Urban may primarily cater to African Americans, but not as much as Urban AC does. Going Urban probably makes the most sense business-wise, since what other format would Greater Media put on 96.9 that doesn't overlap with their other Boston stations or just doesn't make sense for the market? Sure, maybe Rhythmic AC or Rhythmic Oldies. But, these stations cater to older listeners who Greater Media is already serving with their other stations. They wanted to go after Jam'n, which has consistently ignored the African American demo in recent years especially. But that does not mean Power 96.9 is only catering to African Americans.
I do take issue with the idea that all this music is "rap." There is a ton of new R&B on this station too, and it's definitely not just straight "rap," whatever that is.