100.3 The Sound goes Deep; 86s "World Class Rock"

[ChannelFlipper]

Right. Okay. I don't know Arbitron from Schmarbitron. I guess I have an "R"-sound problem like 4UHates. Doof.

What I'm saying is, it doesn't sound like the people at the Sound are blinking. I saw FOUR billboards tonight for the Sound. And, one of my friends got that flyer in the mail. And, by the way, 4U is way off base again. First, I did see the sound logo in the lower corner of the digital board I saw. Second, I like the orange. It's easier to see than the dark blue. And, it doesn't take a genius to figure out that they are gradually changing to the orange. People should be fired?!? Maybe they had contracts with people that needed to run out before they changed things. Geez. This station has been around for all of 11 months, and you guys can't wait to kill it. This is radiohaters-info.

I know 4U hates radio, and Superbuffoon has made his love of the internet well-known. And, I love how it chaps your hides that the Sound looks perfectly happy to ride the storm out. I mean, I've read what some of the posts here have said about the weird radio year in 2008 -- a big election year bonanza for the news stations, the new pager things for ratings, then the holidays.... then TWO stations flip to Spanish since January 1st. I'm going to laugh when the Arbitron pager dealies start getting in the hands of people like me and AM/FM who actually LIKE radio. Then who will you hate?

I have suggestions if you're drawing blanks.

Please let us know when you do get that Arbitron People Meeter. Safe prediction: It won't be for a very long time. Why? The Arbitron sample used in each rating period compared to the actual radio-listening population is tiny and the sample is weighted by ethnicity. The demo that actually likes the Sound (say for example, folks like you and me) is so small that it is hard for a large number of us to even receive the People Meeter, much less use it. I have been listening to radio all of my life and have filled out exactly zero diaries or ever used a people meeter.

 

[4UH8SIMBKAGN]

Right. Okay. I don't know Arbitron from Schmarbitron. I guess I have an "R"-sound problem like 4UHates. Doof.

What I'm saying is, it doesn't sound like the people at the Sound are blinking. I saw FOUR billboards tonight for the Sound. And, one of my friends got that flyer in the mail. And, by the way, 4U is way off base again. First, I did see the sound logo in the lower corner of the digital board I saw. Second, I like the orange. It's easier to see than the dark blue. And, it doesn't take a genius to figure out that they are gradually changing to the orange. People should be fired?!? Maybe they had contracts with people that needed to run out before they changed things. Geez. This station has been around for all of 11 months, and you guys can't wait to kill it. This is radiohaters-info.

I know 4U hates radio, and Superbuffoon has made his love of the internet well-known. And, I love how it chaps your hides that the Sound looks perfectly happy to ride the storm out. I mean, I've read what some of the posts here have said about the weird radio year in 2008 -- a big election year bonanza for the news stations, the new pager things for ratings, then the holidays.... then TWO stations flip to Spanish since January 1st. I'm going to laugh when the Arbitron pager dealies start getting in the hands of people like me and AM/FM who actually LIKE radio. Then who will you hate?

I have suggestions if you're drawing blanks.

Bonneville isn't going to ride out a loser much longer. Not only a loser but one that is actually losing even more listeners than their pathetic debut in both the former diary and PPM results.

The Sound digital billboards have changed their design THREE times in less than a week. I hardly call that a station that has a clue on how to market itself. I also received the mailer (which was a MESS...full of nonsense that could have been condensed into a paragraph) which has no positioning statement on it at all and does not reflect their current campaign (and was in blue, not orange, just as their website does not reflect their marketing campaign).

The ONLY thing that could save The Sound is KLOS going in another direction other than classic rock. Otherwise, blow it up. This station should never have been Booneville's re-entry into Los Angeles. It was a poor choice, as I've posted from day one, for this market. A loser out of the gate.

This station has done a ton of marketing and nobody cares to listen to it. Get it through your head. It isn't working and never will.

You'll have to substantiate your claim that I hate radio. I am sure that I predate your posting on this board since I go back to the days when this was basically a Los Angeles dance radio board.

 

[karmazen]

Right. Okay. I don't know Arbitron from Schmarbitron. I guess I have an "R"-sound problem like 4UHates. Doof.

What I'm saying is, it doesn't sound like the people at the Sound are blinking. I saw FOUR billboards tonight for the Sound. And, one of my friends got that flyer in the mail. And, by the way, 4U is way off base again. First, I did see the sound logo in the lower corner of the digital board I saw. Second, I like the orange. It's easier to see than the dark blue. And, it doesn't take a genius to figure out that they are gradually changing to the orange. People should be fired?!? Maybe they had contracts with people that needed to run out before they changed things. Geez. This station has been around for all of 11 months, and you guys can't wait to kill it. This is radiohaters-info.

I know 4U hates radio, and Superbuffoon has made his love of the internet well-known. And, I love how it chaps your hides that the Sound looks perfectly happy to ride the storm out. I mean, I've read what some of the posts here have said about the weird radio year in 2008 -- a big election year bonanza for the news stations, the new pager things for ratings, then the holidays.... then TWO stations flip to Spanish since January 1st. I'm going to laugh when the Arbitron pager dealies start getting in the hands of people like me and AM/FM who actually LIKE radio. Then who will you hate?

I have suggestions if you're drawing blanks.

Please let us know when you do get that Arbitron People Meeter. Safe prediction: It won't be for a very long time. Why? The Arbitron sample used in each rating period compared to the actual radio-listening population is tiny and the sample is weighted by ethnicity. The demo that actually likes the Sound (say for example, folks like you and me) is so small that it is hard for a large number of us to even receive the People Meeter, much less use it. I have been listening to radio all of my life and have filled out exactly zero diaries or ever used a people meeter.

I agree. And it's comforting to find at least one more reasonable person hanging out on this board.

Isn't it funny that a lot of people here who might be in the Sound's target audience got one of these mailers? I didn't, but two friends of mine did, as well. It sure sounds to me like they are really trying to reach their audience. They would have had to have sent out a lot of these for so many people to have gotten one. I think Flipper might be right -- it sounds like the Sound ratings were ramping up just when these PeopleMeeters (meters?) got turned on. If that's true, then wouldn't it stand to reason that it might take some spaghetti-on-the-wall marketing to FIND those people with meters? I think this station is sounding better than ever -- my opinion -- and I think that (as Flipper implies) it's just going to take a little while for the the ratings to bear that out. I hear the Sound in stores, at stoplights... and I see their logo everywhere.

4U Hates just hates this station. I get it. We all get it. It's been gotten. Super"Fan" hates it. Got that, too.

And okay, the ratings might not be there yet. But I think that will take care of itself. Those people are doing too many cool things for their to not be an impact eventually. Again, they are not even a year old. The first deejays have been there for 8 months. There was an election year, brush fires, an economic meltdown, the holidays, two radio stations leaving the air... I, for one, am going to let the dust settle a bit before trying to drive a stake in their heart.

Now then, go ahead and get angry again about the color of their website. Because THAT's important. :

 

[karmazen]

Oh, and by the way, I heard one of the deejays say "World Class Rock" yesterday...

Wasn't that the reason for this stupid thread in the first place? Way to jump to a (wrong) conclusion and then shout it to the world, Super"Fan."

What's that old saying? "It's not what he don't know that's scary -- it's what he knows for SURE that just ain't so." Well, we've got a scary one in our midst.

 

[ChannelFlipper]

Right. Okay. I don't know Arbitron from Schmarbitron. I guess I have an "R"-sound problem like 4UHates. Doof.

What I'm saying is, it doesn't sound like the people at the Sound are blinking. I saw FOUR billboards tonight for the Sound. And, one of my friends got that flyer in the mail. And, by the way, 4U is way off base again. First, I did see the sound logo in the lower corner of the digital board I saw. Second, I like the orange. It's easier to see than the dark blue. And, it doesn't take a genius to figure out that they are gradually changing to the orange. People should be fired?!? Maybe they had contracts with people that needed to run out before they changed things. Geez. This station has been around for all of 11 months, and you guys can't wait to kill it. This is radiohaters-info.

I know 4U hates radio, and Superbuffoon has made his love of the internet well-known. And, I love how it chaps your hides that the Sound looks perfectly happy to ride the storm out. I mean, I've read what some of the posts here have said about the weird radio year in 2008 -- a big election year bonanza for the news stations, the new pager things for ratings, then the holidays.... then TWO stations flip to Spanish since January 1st. I'm going to laugh when the Arbitron pager dealies start getting in the hands of people like me and AM/FM who actually LIKE radio. Then who will you hate?

I have suggestions if you're drawing blanks.

Please let us know when you do get that Arbitron People Meeter. Safe prediction: It won't be for a very long time. Why? The Arbitron sample used in each rating period compared to the actual radio-listening population is tiny and the sample is weighted by ethnicity. The demo that actually likes the Sound (say for example, folks like you and me) is so small that it is hard for a large number of us to even receive the People Meeter, much less use it. I have been listening to radio all of my life and have filled out exactly zero diaries or ever used a people meeter.

I agree. And it's comforting to find at least one more reasonable person hanging out on this board.

Isn't it funny that a lot of people here who might be in the Sound's target audience got one of these mailers? I didn't, but two friends of mine did, as well. It sure sounds to me like they are really trying to reach their audience. They would have had to have sent out a lot of these for so many people to have gotten one. I think Flipper might be right -- it sounds like the Sound ratings were ramping up just when these PeopleMeeters (meters?) got turned on. If that's true, then wouldn't it stand to reason that it might take some spaghetti-on-the-wall marketing to FIND those people with meters? I think this station is sounding better than ever -- my opinion -- and I think that (as Flipper implies) it's just going to take a little while for the the ratings to bear that out. I hear the Sound in stores, at stoplights... and I see their logo everywhere.

4U Hates just hates this station. I get it. We all get it. It's been gotten. Super"Fan" hates it. Got that, too.

And okay, the ratings might not be there yet. But I think that will take care of itself. Those people are doing too many cool things for their to not be an impact eventually. Again, they are not even a year old. The first deejays have been there for 8 months. There was an election year, brush fires, an economic meltdown, the holidays, two radio stations leaving the air... I, for one, am going to let the dust settle a bit before trying to drive a stake in their heart.

Now then, go ahead and get angry again about the color of their website. Because THAT's important. :

Oh, I hate to disappoint you so because you do sound like a true believer and a fan of the station. I never implied that their ratings are ramping up or that they are doing anything right. In fact quite the opposite. I think every time these guys put a step on the ground they stub their toe. The good ideas like 10@10 are so few and are way outnumbered by their mistakes. I don't have time to list them all now, but you can look at my posts related to the Sound over the last year to get a flavor. Be that as it may, it really doesn't matter if they do a good job or not. The point I was trying to make is the LA demographics simply are not such to support this station on a full Mt. Wilson signal, unless Bonneville wants to pull a Saul and stay with a money-losing operation for the sake of art. (But of course, even Saul didn't do it forever. KKGO is now Country, not jazz or classical, due to market forces at work). As far as ratings go, they
started out as a non-factor and have only gone down from there.

I think most posters on this board realize the Sound will only be around for a short time, as have all other AAA stations in the past (I do realize they are now more classic rock and not AAA, but that is another topic). They just realize that since the station is doomed from the start, they might as well do something creative, innovative, new, or anything other than trying to convince us how great the station's music is because they throw on a Traffic record every now and then.

As I mentioned last week, my original prediction for this format was 18 months, and as we sit here in month 11, I still believe my prediction is right on target. As Glenn mentioned, the only hail mary this station has left is if KLOS drops classic rock all together and leaves the classic rock shares for the Sound and Jack to split between them. At that point, the station can be taken off of life support, but will still be a long way from actually being released from the hospital.

 

[4UH8SIMBKAGN]

Right. Okay. I don't know Arbitron from Schmarbitron. I guess I have an "R"-sound problem like 4UHates. Doof.

What I'm saying is, it doesn't sound like the people at the Sound are blinking. I saw FOUR billboards tonight for the Sound. And, one of my friends got that flyer in the mail. And, by the way, 4U is way off base again. First, I did see the sound logo in the lower corner of the digital board I saw. Second, I like the orange. It's easier to see than the dark blue. And, it doesn't take a genius to figure out that they are gradually changing to the orange. People should be fired?!? Maybe they had contracts with people that needed to run out before they changed things. Geez. This station has been around for all of 11 months, and you guys can't wait to kill it. This is radiohaters-info.

I know 4U hates radio, and Superbuffoon has made his love of the internet well-known. And, I love how it chaps your hides that the Sound looks perfectly happy to ride the storm out. I mean, I've read what some of the posts here have said about the weird radio year in 2008 -- a big election year bonanza for the news stations, the new pager things for ratings, then the holidays.... then TWO stations flip to Spanish since January 1st. I'm going to laugh when the Arbitron pager dealies start getting in the hands of people like me and AM/FM who actually LIKE radio. Then who will you hate?

I have suggestions if you're drawing blanks.

Please let us know when you do get that Arbitron People Meeter. Safe prediction: It won't be for a very long time. Why? The Arbitron sample used in each rating period compared to the actual radio-listening population is tiny and the sample is weighted by ethnicity. The demo that actually likes the Sound (say for example, folks like you and me) is so small that it is hard for a large number of us to even receive the People Meeter, much less use it. I have been listening to radio all of my life and have filled out exactly zero diaries or ever used a people meeter.

I agree. And it's comforting to find at least one more reasonable person hanging out on this board.

Isn't it funny that a lot of people here who might be in the Sound's target audience got one of these mailers? I didn't, but two friends of mine did, as well. It sure sounds to me like they are really trying to reach their audience. They would have had to have sent out a lot of these for so many people to have gotten one. I think Flipper might be right -- it sounds like the Sound ratings were ramping up just when these PeopleMeeters (meters?) got turned on. If that's true, then wouldn't it stand to reason that it might take some spaghetti-on-the-wall marketing to FIND those people with meters? I think this station is sounding better than ever -- my opinion -- and I think that (as Flipper implies) it's just going to take a little while for the the ratings to bear that out. I hear the Sound in stores, at stoplights... and I see their logo everywhere.

4U Hates just hates this station. I get it. We all get it. It's been gotten. Super"Fan" hates it. Got that, too.

And okay, the ratings might not be there yet. But I think that will take care of itself. Those people are doing too many cool things for their to not be an impact eventually. Again, they are not even a year old. The first deejays have been there for 8 months. There was an election year, brush fires, an economic meltdown, the holidays, two radio stations leaving the air... I, for one, am going to let the dust settle a bit before trying to drive a stake in their heart.

Now then, go ahead and get angry again about the color of their website. Because THAT's important. :

I can tell you EXACTLY where the listeners with a PPM for The Sound are. Try a city that isn't in Mexico, like Los Angeles is. Show me where the ratings are for Classic Rock or AAA in this market today? AAA has never done well. Never. Classic Rock is on is on life support. This has nothing to do with hating, it has to do with what will bring in revenue in this city. The Sound isn't delivering ratings or revenue and they don't seem to know who or what they are. They've done a ton of marketing and nobody is listening. Get a clue.

BTW, I saw the digital billboards today. I had to laugh HOW SMALL "The Sound" is in the lower left hand corner (in blue, no less on an all-orange billboard). I thought a pigeon landed on the billboard but no, it was their logo...(tiny, tiny, tiny).

 

[Zeb Norris]

Hey 4UH8SIMBKAGN, who ARE you? You're obviously a radio insider. And you make many good points. But you make them with such venom that your bile becomes the message, obliterating your content.

If you are a radio professional, IMHO it's just plain chickensh!t to not use you own name or at least make it possible to figure out who you are, as DE has done. Are you afraid you own product would get demolished by other posters?

I realize that using my actual name makes me a rarity on these boards, but perhaps because I DO use my own name I'm a touch more careful about flaming other people's work and using basic manners.

On another topic, anyone know where The Sound ranks 35 to 64? Not a typical demo, but things like the deeper older cuts and the album sides feature leads me to think they might be aiming older than is assumed...

 

[AM FM listener]

Yeah, "venom" is the right word for it. A handful of folks on these boards really enjoy "biting" The Sound over and over again. I think we all know that the ratings are poor and they are struggling to figure out just how to improve them via marketing or music mix. They knew the demos in this town before they came here and still chose to go AAA or whatever form of Rock you want to call it. They had to know that it would take years to build an audience with this format and they would have to work hard at it and so they are. They may ultimately fail but we are lucky to have them here giving it a try amidst the more predictable formats in town.

 

[davideduardo]

Hey 4UH8SIMBKAGN, who ARE you? You're obviously a radio insider. And you make many good points. But you make them with such venom that your bile becomes the message, obliterating your content.

Glenn, who has been kicked off this board and it's predecessors more than anyone else, I believe, is back with a name that means "For you haters, I'm back again."

He's not just angry at radio; he is angry at the changing demographics of LA and the changing reality of radio.

If you are a radio professional, IMHO it's just plain chickensh!t to not use you own name or at least make it possible to figure out who you are, as DE has done. Are you afraid you own product would get demolished by other posters?

Others have speculated he works in one of the LA clusters where participation in this kind of forum is prohibited or discouraged. You, Zeb, are one of the few who uses a real name (to your great credit). Most don't and that is why we tend to find comments that nobody would make face to face to another person... or dog, in some cases.

I realize that using my actual name makes me a rarity on these boards, but perhaps because I DO use my own name I'm a touch more careful about flaming other people's work and using basic manners.

That does not seem to stop me! Seriously, being identifiable does force one to consider their posts lest they be totally offensive or guilty of "ready, fire, aim" logic.

On another topic, anyone know where The Sound ranks 35 to 64? Not a typical demo, but things like the deeper older cuts and the album sides feature leads me to think they might be aiming older than is assumed...

33rd in the last book, and 35th and 30th in the last two weeklies. The range is a 0.8 to 0.9, while the #1 station, KRTH, hovers around a 6 share of late.

 

[4UH8SIMBKAGN]

Yeah, "venom" is the right word for it. A handful of folks on these boards really enjoy "biting" The Sound over and over again. I think we all know that the ratings are poor and they are struggling to figure out just how to improve them via marketing or music mix. They knew the demos in this town before they came here and still chose to go AAA or whatever form of Rock you want to call it. They had to know that it would take years to build an audience with this format and they would have to work hard at it and so they are. They may ultimately fail but we are lucky to have them here giving it a try amidst the more predictable formats in town.

That's either stupid business or a stupid statment. Knowing a format has little chance of working yet you still put it on the air? The original format as a AAA has history, as a failure, and it was at times when there was a better chance of success. Now, if they are trying to be more like a Classic Rock, they still have a problem with growth and a competitor. The Sound isn't worth 1/2 what they paid for it based on current multiples buyers will pay. Why even keep the format unless you just want to take millions as a tax write off?

And what is it that some of us that have pointed out that is incorrect? I'll answer that for you, nothing we've pointed out is incorrect.

 

[AM FM listener]

Yeah, "venom" is the right word for it. A handful of folks on these boards really enjoy "biting" The Sound over and over again. I think we all know that the ratings are poor and they are struggling to figure out just how to improve them via marketing or music mix. They knew the demos in this town before they came here and still chose to go AAA or whatever form of Rock you want to call it. They had to know that it would take years to build an audience with this format and they would have to work hard at it and so they are. They may ultimately fail but we are lucky to have them here giving it a try amidst the more predictable formats in town.

That's either stupid business or a stupid statment. Knowing a format has little chance of working yet you still put it on the air? The original format as a AAA has history, as a failure, and it was at times when there was a better chance of success. Now, if they are trying to be more like a Classic Rock, they still have a problem with growth and a competitor. The Sound isn't worth 1/2 what they paid for it based on current multiples buyers will pay. Why even keep the format unless you just want to take millions as a tax write off?

And what is it that some of us that have pointed out that is incorrect? I'll answer that for you, nothing we've pointed out is incorrect.

I think Bonneville is a well respected radio company so I give them the benefit of the doubt, business-wise. As far as I know, they are not publicly traded and if not, that may give them more time to develop their ideas than a company that must answer to the stock market's daily whims. As for picking a format that has little history of success here, well, that was a risky call, I will grant you that. I don't think making a risky decision is necessarily "stupid" as you say. And, as far as their resale value, I would guess that many stations aren't worth 1/2 what they were a year or two ago. That's the economy we're in these days. As Zeb pointed out, you are apparently knowledgeable and you make good points, so I can not rebut any of your observations. A little less venom would be nice though...

 

[OCradiodude]

Glenn, who has been kicked off this board and it's predecessors more than anyone else, I believe, is back with a name that means "For you haters, I'm back again."

Yes, Glenn has been around for a long time. All the way back to the old Southern California Radio Groove board. I've been around too, under different user names, since before the board moved here to Radio-info.

 

[SuperRadioFan]

I'm a fan of conservative talkradio as I am conservative. I also think that Fox News is the greatest thing since the invention of broadcasting. I especially love the addition of Glenn Beck.

The best thing I saw today on The Sound digital billboards. "100.3 FM Now Playing....100.3 FM The Sound". They could have Clear Channel Billboards program for them an upcoming song or what they play while they are in spots at times like this. These people at The Sound just don't have a clue how to market their station. No wonder they are such losers.

I used to listen to Glenn Beck when he was on mornings live on KLAA because the signal is great in Orange County.
I'm happy to see he's doing so well for FNC even if he is on in the middle of the afternoon in this market.

Re. The Sound's billboards, that's a good suggestion ... And just about every single good suggestion whether it be in songs or artists or formatics or programming or program director or air talent suggestions has been met with silence from the Powers That Be at 100.3. They still don't have their forum updated and online yet. They have two 'threads' 10at10 and Peace Love and Sunday Morning threads available for posters but the meat and potatoes board is still down. It's been 10 days now. And their website does not reflect the 'new' colors of the billboards and bus stops. Their playlist is still heavily-laden with all the Usual Suspects of classic rock artists. KLOS has a liner- "The Classic Rock station". This market only needs one. For those posters who might object to these posts raking The Sound over the coals, please realize this market is not Waterbury, VT or Martinsburg, West VA or even Des Moines (not that there's anything wrong with those towns). But "This is L.A." the 2nd biggest market in the country. This is the Big Leagues and you'd better be batting .300 with 100 RBIs to make an impact. The Sound has a transmitter on the best location in SoCal yet is the lowest rated of any of them occupying Mt Wilson. No excuse and no defense considering the kind of #s they're getting. We'll see in another week if they improve, I would be surprised if they did.

 

[in3media_be1]

Some posts from this thread have moved to Take It Outside


http://boards.radio-info.com/smf/index.php/topic,122874.msg995199.html#msg995199

 

[karmazen]

I also think that Fox News is the greatest thing since the invention of broadcasting.

Ahhhh. I get it now. This is why your posts are full of vitriol and ad hominem attacks. You immerse yourself in that sort of thing all day.

How do you know how Clear Channel billboards work, 4U Hates? Is that what you do for a living? Or are YOU just another "factless poster?" What massive failure in your life has created your need to try to attack other people so personally? I'm curious.

And how about you, SuperWebcastFan? What do you do for a living? Can I come over and look over your shoulder and criticize every little thing you do? Who cares that the Sound people haven't re-done their forum to your liking within ten days??? It's not your forum, pal. It's theirs. And it seems funny to me how you take something they freely provided to you, and you try to crucify them for not playing the same music that's on your precious webcasts/for-your-ears-only-CDs/god-knows-what-other sort of stuff that has nothing to do with radio. Geez. It's like passing a man on a street corner who's giving out free brooms, happily taking one, and then beating him to death with it because you wanted an orange broom instead of the blue one you got.

What do you guys get if the Sound fails? The satisfaction only a true radio hater can know? Or, do you have personal axes to grind? I wonder.

 

[karmazen]

And before you ask, I'm self-employed. I just like music, and when I found this station last year, I was happy to have another decent music outlet to complement Indie 103.1 in this town. Now that Indie's gone, I'm going to keep speaking truths about the Sound -- and calling out angry haters when I see them -- because I like it.... Try to get your head around that, 4U Hates: I LIKE the Sound. I know, it's probably as hard for you to fathom as it is for me to understand your blind devotion to Rupert F. Murchoch.

 

[SuperRadioFan]

hhhh. I get it now. This is why your posts are full of vitriol and ad hominem attacks. You immerse yourself in that sort of thing all day.

How do you know how Clear Channel billboards work, 4U Hates? Is that what you do for a living? Or are YOU just another "factless poster?" What massive failure in your life has created your need to try to attack other people so personally? I'm curious.

And how about you, SuperWebcastFan? What do you do for a living? Can I come over and look over your shoulder and criticize every little thing you do? Who cares that the Sound people haven't re-done their forum to your liking within ten days??? It's not your forum, pal. It's theirs. And it seems funny to me how you take something they freely provided to you, and you try to crucify them for not playing the same music that's on your precious webcasts/for-your-ears-only-CDs/god-knows-what-other sort of stuff that has nothing to do with radio. Geez. It's like passing a man on a street corner who's giving out free brooms, happily taking one, and then beating him to death with it because you wanted an orange broom instead of the blue one you got.

What do you guys get if the Sound fails? The satisfaction only a true radio hater can know? Or, do you have personal axes to grind? I wonder.

In this thread I have resisted responding to you (except once) but I cannot not remain silent.

Why all the hostility and anger??? Why?? Some of us have strong opinions and you can't seem to respond without yourself resorting to using vitriol. You have twisted and mischaracterized all the posts not to your liking.

Other than the few posts of mine you have read, YOU know absolutely NOTHING about me. NOTHING. The critiques of The Sound (on this thread) and any other station are just that - critiques. Were you asleep during the last presidential election not to see that what we might post here is nowhere near as mean as what most of us witnessed in that election cycle?

You may be surprised to know that I have personally met The Sound's management team. Peter Burton, the GM, Dave Beasing, the PD, Haley Jones, the MD, Sammy Simpson, the Marketing Director, Julie Kertes, the Promotions Director. Each of them (except the GM) on at least three occasions. I like those people, they are all first class. I just don't like what they've done to the station over the last six months. I have done business with The Sound. Let me interpret that for you, karmazen: I have spent money to buy 'product' from them. I have been to their office - on the 19th floor of a tall building across the street from the LA County Museum of Art. They know how I feel about things today, I've made it clear. (I wouldn't doubt some of them visited here as well)

And by the way, you are dead wrong about anyone "hating" radio except for Webcasts. If you are soooo concerned with opinions that don't match up with yours, then please be fair about your posts. Also it seems you were a late joiner to The Sound's Village Forum. Because you must have missed my posts during the first five months. Early on many of my posts there were complimentary and loaded with hope. Along with those I made many, many, many song/artists suggestions as did many other posters. IOW I was not alone! As mentioned earlier, those suggestions were ignored. I'm sure it can't be too much work for you to go back to April 2008 and review many of the Radio-Info posts we all made about The Sound. So go back and review my posts and then come back and tell me how much I hate radio. I'll make it easy for you... Start at the link below -- that is if you want to be fair about it. You DO want to be fair about it, don't you? And enough with the personal attacks, really makes you look like a horse's behind.

http://boards.radio-info.com/smf/index.php/board,201.480.html

 

[4UH8SIMBKAGN]

And before you ask, I'm self-employed. I just like music, and when I found this station last year, I was happy to have another decent music outlet to complement Indie 103.1 in this town. Now that Indie's gone, I'm going to keep speaking truths about the Sound -- and calling out angry haters when I see them -- because I like it.... Try to get your head around that, 4U Hates: I LIKE the Sound. I know, it's probably as hard for you to fathom as it is for me to understand your blind devotion to Rupert F. Murchoch.

I am going to keep posting the truths of "The Sound" and why it will never work (unless KLOS goes away). Some of us have been posting it since day one (including that only KLOS going away would save it). Look back in my posting history to the days after it went on the air.

Good for you that you like The Sound. There were many on this board that like Indie. It was a failure. The Sound is even a bigger failure. It's not being professionally programmed or marketed and that's what we're pointing out. They don't have their act together after a year. Quite pathetic.

Indies gone. That's one down based other posters and my past prediction (it did go one much longer as a failure than we expected). Movin is another station that appears to soon be gone. Another of my predictions. I expect my thrid prediction, The Sound's failure, to be correct as well. I expect it will go away this year.

 

[karmazen]

Super"Fan," you really cannot be serious. You, sir, are the one with the hate, along with 4U, you are two hate-peas in a pod.

I invite you to re-read MY posts. I did not start this by any measure, but I can't stand by and let you propagate nastiness about a station I like, just because they didn't play your request! And seriously, how do you know that they just don't WANT to play the songs you requested? I mean, David Eduard (and forgive me if I'm wrong, but I think 4U and Scooty said similar things) -- everyone pretty much agrees that this station would totally fail if it tried to be the old KSCA or World Class Rock Channel. So, why do you keep getting hopping mad because they aren't trying to do that??? I happen to like how this station sounds (SEE? Look, I'm being positive!).

You came on here a few months ago and said the Sound isn't as good as your web stations. To me, that's ridiculous. It's like going on a website about Chinese food and posting, "This sucks -- TV dinners are SO much better!" When will you get it that you don't run the Sound? You just said that there are great people running it, didn't you? And because they don't play your favorite songs, they're failures?? That, to me, is the most hostile, juvenile attitude on this board.

 

[karmazen]

Oh, and by the way, I have also supported the Sound.

I have gone on the forum (only once) to post an "attaboy." My post was quickly squeezed to the bottom of the screen with blathering by you and others about how your requests hadn't been played yet.

I have emailed the staff there and told them privately how much I appreciate what the y are doing.

I have also gone to their advertisers and spent money there: AT&T store and concert tickets, to name a couple. What did YOU advertise?? Maybe I also bought something from your company? Are you biting the hand that feeds you, Fanny-boy?

And, by the way, what does it say of your character that you glad-hand these people to their faces, then slag them all over the internet in private?