As of 12:25pm today, the New 103.7 lite fm is THE CHRISTMAS STATION.
So, without any further ado... Let the flames begin!
So, without any further ado... Let the flames begin!
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103.7 the Christmas Station
- Thread starter BBontheRadio
- Start date
Can I have my hybernation shot now? Thanks...
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mrwonton
Guest
That seems even earlier than last year, although I may be mistaken. Does anybody have last year's date?
This doesn't look real. www.kvil.com Could this be a smokescreen for a flip?
mrwonton said:
11/15/2006
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DXER1
Guest
Just, be glad it is not a Freak'n Clear Channell station doing this it would be a total wreck I like on the top of their website the guy in the corner saying "They Did What" LOL
jeffdfw said:
Why? They've flipped every November since 2001. More than a dozen other stations around the country, including WLIT 93.9 Chicago and WNIC 100.3 Detroit, already had flipped.
KVIL is giving their target audience what they want to hear. We've now seen year after year that ACs flipping to Christmas music typically get their best numbers all year during this period. Looking at the yes.com log, the music mix looks awful -- 98 Degrees/"I'll Be Home For Christmas"? Kenny G/"Silver Bells"? -- but I'm not a middle-aged suburban mom they're trying to target, so this isn't suppose to appeal to me. It does seem to appeal to suburban moms, and they seem to tune in by the droves each year to hear it.
It's too bad we don't have the PPM in place yet. I betcha KVIL would reconsider starting it so soon. You can only take so many plays of the same dozen songs, for so long. 
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muzzled
Guest
WHY the surprise? K-BILE has always flipped to Christmas music around Veteran's day. It very patriotic!!!
muzzled said:
Hmmmm... Christmas music is patriotic? Wow, never heard anyone say that before.
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charles123
Guest
Remember the last time they flipped to Christmas, they re-launched to 103.7 Lite FM
Yes! On December 26th I'm certain 103.7 will FLIP...
back to soft AC.
back to soft AC.
BenB said:
You meant at noon on December 25th, right? Most stations go back to a regular format by about that time of day, or not much longer thereafter.
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Robert Bass said:
Something like that, R. The exact time/date is really not important. It'll be back to normal by the 26th. The bigger point I'm trying to make is how absurd all the conjecture about a format flip based on {nothing} is.
BenB said:Robert Bass said:
Something like that, R. The exact time/date is really not important. It'll be back to normal by the 26th. The bigger point I'm trying to make is how absurd all the conjecture about a format flip based on {nothing} is.
Based on nothing? ??? Are you kidding me? It's too early for all-christmas!
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