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1060 WIXC - Changes

Barkley said:
I check out all the radio stations I can pick up. Just an old habit, I guess. I like to know what's going on in my market. WIXC has improved, but it has a long way to go. Yes, they play re-runs of the same radio show. I've heard it several times. That shouldn't be, and I don't know if its the feed they're getting or what, but it's not good. And I agree about the accents, it's just a plain fact that people don't want to hear them. I'm surprised WMMB/WMMV pull decent numbers with Bill Mick with his hillbilly accent, but I guess Brevard is more of a "good ol' boy" market than it is a northeastern one. The 7-9am morning show needs to take more calls, though. Cackling back and forth is only entertaining if you have a comedy team. Talking about home owner's associations and so forth only keeps people's attention for just so long.

Now, Larry Brewer was a real morning show host. If WIXC could get him that would be the real coup de grace for the morning drive talk market in north and centeral Brevard. Anyone know what Larry's doing these days?
Larry is travling/living in the far east, sold the travel agency
 
Cosmic Zamboni said:
You know exactly what I'm talking about, Smitty, but you can continue with the game if you want. If you really do know what you say you know, there's only a couple of people who would know that and it's pretty obvious which ones you ain't. That's what I meant by "game", portraying yourself as an insider "in the know" but saying nothing.

No skin off my nose, though. At this point it's clear that WIXC ain't working. It will not be going to ESPN. It will not be going to News/Talk. It will not be going to News/Talk. It will not be going to Classic Rock or Light Rock or Country. I see a station of brokered shows in the future. Sherlock won't be around after that.

For all the station could have been worth to its owners, it will now diminish enormously. There is no space in Brevard County for such a station that is vastly overpowered for its limited reach. Titusville alone is a nothing market of less than 50,000 people so you have to have something that sizzles to make the station into something and sell it throughout the county.

The shame is that it was sounding so good, and could have continued sounding good. And, it had a product that could be sold. It doesn't now. Maybe it will on 12/08 but forgive me if I have my doubts.

Well CZ, above would be very false, hmmmm
 
Cosmic Zamboni said:
Paperbill said:
So there you are back in November getting it wrong.....you really suck as a fortune teller, and your information at best is second or third hand from disgruntled ex-employees.
So let's see so far you predicted the format change WRONG...you got the billing ..WRONG, so what do you really know? NOTHING as far as I can see...alot of hot air with no substance.

Looks like I struck a nerve there. You're right, I got the format change wrong primarily because I had not realized that BM was really that stupid. The billing? You and I both know that is absolutely 100% correct and yes, it is because it came from a disgruntled fired employee but the info is the info and you can take that to the bank. At this point, WIXC has negative value and I wouldn't be shocked to see it go dark since it is such a resource drain - that's what really sucks. Giant sucking sound mainly because of the arrogance of one man.

Another CZ error, hmmmm
 
Paperbill said:
No skin off my nose, though. At this point it's clear that WIXC ain't working. It will not be going to ESPN. It will not be going to News/Talk. It will not be going to News/Talk. It will not be going to Classic Rock or Light Rock or Country. I see a station of brokered shows in the future. Sherlock won't be around after that.

For all the station could have been worth to its owners, it will now diminish enormously. There is no space in Brevard County for such a station that is vastly overpowered for its limited reach. Titusville alone is a nothing market of less than 50,000 people so you have to have something that sizzles to make the station into something and sell it throughout the county.

The shame is that it was sounding so good, and could have continued sounding good. And, it had a product that could be sold. It doesn't now. Maybe it will on 12/08 but forgive me if I have my doubts.

Well CZ, above would be very false, hmmmm

No my friend, these were predictions, not false statements. As I said in the other thread, you are clearly an insider. And there are only a couple of people you could be. At one time I thought you might be Paul P. but since he was ceremoniously let go you aren't he. From your tone and demeanor here, my guess is that you're the real McCoy himself. But hey, what ever. We both know that the station is a ball and chain, and I predict it will be unloaded at the first opportunity. There is no way that it is paying its bills and paying a staff of six on that one massage therapist's ads, a brokered non-English language show on the weekends, and the PI spots. Not as the third and newest news-talk station in the county.

And the sad thing is it didn't have to be as it is. And that final comment about the arrogance of one man - truer words were never spoken.
 
By the way, how's that Michael Smerconish show doing stacked up against Rush Limbaugh? And about all those listeners the station advertises it has - 50,000 I believe? Where did you come up with that number? just curious. Glad to see that the Wall Street Journal show is back on in the mornings. I guess BM was too cheap to install a phone-in line for the Liz show? I'm sure changing the content of the station constantly is a good strategy. People will keep tuning in to see what is new, right?

God, how pathetic am I? I can't help but tune in just to see what new abomination is being carried out on the Space Coast's 50kw AM station.
 
CZ, It is great that you are such a loyal listner, I guess if you ever leave they will only have 49,999. Of course the Hatians on Sunday afternoon make up alot of that cume :)

I was wondering do you currently work in radio?
 
No more 24/7 for WIXC ??

I don't find them transmitting in the wee-hours.

A power bill savings for the bottom line.
 
Just another step toward going dark. Little WINT achieved a 1.0 in the latest book, something WIXC wasn't able to do with sports if memory serves me right. Wonder why WIXC isn't a subscriber any more. I guess the Genesis folks don't want folks seeing just how bad it it. Heck, WCZR (Vero Beach's "Little Talker") got a 0.6 in Brevard. But they still brag about 50,000 listeners on the air at WIXC. Well, as they say, there are lies and then there are damn lies. I'd say WIXC has to be the #4 talk station in its market.
 
WINT does not subscribe either. CZ you never answered my question, do you work in radio? Do you know you can buy a Aribtron 18+ Cume rating for all of Central Florida? Hmmm, seems to me that a radio pro like you would know that.

I heard that Cumulus bought that instead of "The Melbourne Book" and the WAOA and Hitkicker Cume was in the 200,000 range which is much larger than the Melbourne book.

Of course when there is a 50,000 watt station that can be heard from Vero to Orlando and Daytona it's tough to live in one book.
 
The other day Liz did something really precious. In her worst Staten Island accent she was making fun of Arnold Schwarzenegger's Austrian accent. It was funny as hell, though she didn't ever realize it. Man, you really don't understand local live radio, do you? There is no more grating voice for radio than a Staten Island accent. Don't take my word for it, ask around. Really. Honest. This is contructive criticism.

How are Orlando sales doing these days?
 
Cosmic Zamboni said:
The other day Liz did something really precious. In her worst Staten Island accent she was making fun of Arnold Schwarzenegger's Austrian accent. It was funny as hell, though she didn't ever realize it. Man, you really don't understand local live radio, do you? There is no more grating voice for radio than a Staten Island accent. Don't take my word for it, ask around. Really. Honest. This is contructive criticism.

How are Orlando sales doing these days?

Cos...
Precious? I haven't been called that since my mother died over 20 years ago...thanks for the memory.

As for sales, speak with my General Sales Manager, Katie Bokunic, carefully, for your own safety....

A couple of points, if you don't mind...

First, I am from Brooklyn, not Staten Island. A statement like that to the wrong person could get you whacked.

Second, if my voice is so grating to you, why are you always listening?

Third, I take constructive criticism very well. When you have some that is worth while, I'll take it...

and last but not least , could you do those of us who are working in the radio business a favor? go watch TV instead..

Liz Litterello
Program Director
Newstalk1060 WIXC
 
Why won't CZ answer a very simple question, do you currently work in radio? I bet not..or if you do its for WMEL or some other small AM LMA. It's so easy to hide behind a computer and make nasty coments.....
 
Well, if nothing else, Liz, all this has gained you another listener.

Venomous attacks on radio people simply trying to do their jobs tend to irritate me. And now I'm curious to see what you're all about.

KEN DIXON
On Air/Production
WTRR-AM
WLOQ-FM
WBJW-FM
WOMX-FM
WLOQ-FM again
 
Old Guy said:
Well, if nothing else, Liz, all this has gained you another listener.

Venomous attacks on radio people simply trying to do their jobs tend to irritate me. And now I'm curious to see what you're all about.

KEN DIXON
On Air/Production
WTRR-AM
WLOQ-FM
WBJW-FM
WOMX-FM
WLOQ-FM again

Thanks Mr. Dixon...and Welcome!
 
Liz, please don't take my comments as being directed at you personally. It is not my intention to slur you (or your Brooklyn accent) personally. My criticism is of Bruce for not understanding that such a strong accent (so strong that I risked being "whacked" for mistaking it for Staten Island - I do think you've watched The Sopranos a little too much) does not play well in the Space Coast area of Florida. There are a lot of accents that would not play well here, and they should all be avoided. Nothing against you personally. It's business. Your station has been very badly run for a long time now and I'd love to see it get on track.

For the personal constructive criticism, I will say that for someone with such a strong accent to make fun of someone else's strong accent is, well, indeed it's funny as hell. And not in a good way. You can take that for what it's worth or not take it at all. I'd love to hear you try an immitation of Bill Mick's hillbilly accent in your "Brooklyn". That would be funny too. Or maybe it would be better just not to make fun of funny accents.

Okay, to satisfy Bruce, no, I am not currently working in radio. I have in the past and perhaps I will in the future. At this point in time I am a Brevard County consumer of radio "product". What on earth does that have to do with discussing WIXC?
 
I am NOT Bruce, nor do I work for Genesis. I do however currently work in Brevard county radio. Thanks for finally answering my question. I would suggest that if you aspire or hope to return to radio here in Brevard that you change your attitude.
 
Space-Coast said:
Liz Litterello said:
Third, I take constructive criticism very well. When you have some that is worth while, I'll take it...

Here is some constructive criticism: Stay far away from an open mic.

If things are great at WIXC why are you looking for another gig?

http://www.airtalents.com/radio-talk-show-find-a-talent-talents/Liz-Litterello-l933.html

http://lizlitterello.com/
well obviously, that is an old post, SC...been busy WORKING and totally forgot about it. Thanks for the reminder. I'll take care of it...
 
Liz,
If I were you I would not take down the new gig information because it is only a matter of time. Believe what you want, been there done that if I may use an old cliche. Everything is cloak and dagger at WIXC and with the current owner micro-managing the station, it's next to impossible. It's business, if he feels that you are making him cash and portray a good image for him you will stay till the dollars drop, until then you will continue to be on egg shells. You are litterally one of dozens that I saw come and go, and a few of those were good people trying to do good things. It has a lot of potential but the owner is not going to spend the money to do what needs to be done. Take another ride back to the station off 46 and tell me you don't truly see it. Yes the owner reads this and that is why I am being as nice as I can without giving you some honest to goodness truthfull information about the years and years I was associated with it. Yes it's a job, but at what cost?
 
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