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Anymore flips today or tomorrow????
- Thread starter BIGSTICK
- Start date
That was the one possible flip that made no sense to do right away, once it was obvious CC hadn't started the listener migration process from Wild to Power when they flipped Project. That kind of flip, if it didn't happen right after (and I mean right after) the Power flip, may still happen but won't for a while if it does.BRENT said:
jabba17 said:
I've been thinking that it would me smart for CC to milk as much as they can out of the better ratings that WiLD has been receiving lately and just keep them around until it's absolutely necessary that they flip. The format WiLD has now was once successful in the past and achieved a 3 share before someone or something messed it up. Both the more mainstream approach and rhythmic approaches have earned a 3 share. The "lets play airplanes by BOB and other certain songs that the MD/PD likes" phase of WiLD didn't go too well and they had to spend a lot of time recovering from that.
However, the last time WiLD had a 3 share with the rhythmic format, they weren't competing against TWO chr's... so I don't know what will happen. Maybe it will work. Maybe not.
I'm not sure why everyone keeps saying Wild going Urban-leaning won't work? Having never been to Atlanta and not being that familiar with Urban radio, I wouldn't be the best judge in what does or does not work. CC has KUBE, which is an urban-leaning rhythmic supposedly, and KBKS, which is mainstream CHR. KUBE also competes against KQMV, which is rhythmic-leaning CHR. Hmm, could a true Urban work in Seattle? KUBE is top 10 consistantly, though sometimes I question whether they are mainstream or rhythmic CHR. They also use Hits and Hip-hop.
bobdavcav said:
Any station that uses "HIP-HOP" as a slogan in Atlanta needs to be up to date on our local music. There are tons of Hip-Hop artist that reside here in ATL and there songs usual get airplay here first before going mainstream. The Hip-Hop songs WILD play are the top 40 and recurrents. Just because those songs get some airplay doesn't suggest they are Urban because they're far from it.
having only been to Atlanta twice in my life, I am still astounded by all the major radio companies moving like lemmings off the cliff. how are you going to win the market with what seems like 4-5 CHR's, another 4 or so Urbans, 4 more countrys, and one classic hits/oldies/classic rock (River), a translator blasting hard rock, and Rock 100.5...whatever that will become. HUGE format holes in this market...adult alternative (once Dave goes away), alternative (no 99x), classic rock, oldies/classic hits... It seems like it would be better to be #1 in a format, than the #4 CHR. But then again, I'm not in management in corporate radio in 2012...
River is pretty much classic rock in all but name, albeit with a shallowish playlist. Their ratings were up nicely in the last book, I might add.wffm78 said:
We've discussed (true) classic hits/oldies to death.
I would imagine that there will be a shakeout in CHR once we get a few books in...at the very least, Wild will likely go away.
What I don't understand: Why are there so many people carrying a torch for alt/AAA?
jabba17 said:
I suspect a lot of us grew up on Alternative and switched to AAA when we got tired of the sad mixture of the same 15 songs from the 90s merged with Active Rock. We would love to have something that captured the best of what Dave was and what 99X was in the 90s, and hold out a stubborn hope that Alt could become a real format again.
jabba17 said:
Because there's no other station playing that music, or even leaning that way - both Star and Q100 resist most Alternative stuff, and 98.9 is solidly blue-collar hard rock
kal30005 said:
Isn't Star 94 already solidly Hot AC?
^Yeah, Star is about as cookie-cutter Hot AC as you can get
Due to the lack of real top 40 stations in Atlanta for many years, many Atlantan's are convinced that Star*94, B98.5, Q100, and WiLD are ALL Top 40 stations, which may explain why some don't realize that Star*94 is a Hot AC. Even on YouTube, there are people saying there are "a lot" of top 40 stations on the dial. As of right now, Power 99 and Q100 are the only Top 40 stations there. WiLD is now rhythmic, and AC and Hot AC stations aren't top 40's. It's just that Hot AC and AC seem to be Top 40 since this is mainly the type of sound that was being fed to Atlanta as "Top 40" for many years.
How many people, outside of those with an interest in radio, have even heard of Hot AC? Everyone I know always considers the local Hot AC to be just a boring Top 40 station, or all the hits without the rap.
chrocket87 said:
I think Top 40 is a lot more "boring" than Hot AC - everything they play on Power 96.1 sounds the same - at least Hot AC has variety to the mix
Most people that post on Pulse Music Board feel the same way
RoddyFreeman said:
They probably really are musically, but I see them as considerably more current that the Hot ACs I've heard, and they have been competing more directly with Q100. I think Star acts more like a CHR than a Hot AC, even if the music might be closer to Hot AC.
I guess my point is more that I see Star putting more distance between themselves and Q100 and Power 96. Maybe playing less current music. And then Q100 and Power 96 fighting for the CHR market. And I still think that is a fight Q100 wins unless Power 96 adds local voice talent and a local morning show.
KDM 7000 said:
Nobody has ever considered B98.5 a Top 40 station!
While Atlanta might not have had any true top 40 stations by your definition, that's not necessarily a bad thing. I think Atlanta has always had a lot of hybrid stations that are between the traditional formats than other markets. There are relatively few traditional format stations.
Star, in my opinion, has been a hybrid between a Hot AC and a CHR. Q100 has been closer to a CHR with a slight HOT AC lean. I think both have leaned away from the more R&B because V-103 is so strong in that area. Wild became somewhat of a hybrid between a Star/Q and V-103, until the recent change.
Very few markets have a station as strong in R&B as V-103 or the level of competition on the Urban side as Atlanta. So in those markets, top 40 has to encompass the top hits between Hot AC, CHR and R&B. In Atlanta it doesn't. When it comes to what most markets consider a CHR, top 40 listeners in Atlanta probably lean more toward the R&B side and listen to Wild or V, or toward Hot AC side and listen to Q or Star.
The point is that while Atlanta might not have a traditional top 40 station like other markets, what it has maybe had that is better is a spectrum of station choices between Hot AC and R&B that most markets don't have. Star 94, Q100, Power 96, Wild and V-103. All of those stations, except V-103 could be considered a variation of top 40, even though they are all different. Almost every song that is played by any Top 40 station in the country is played by more than one of those stations.
kal30005 said:
This might've been true five years ago, but if you look on Mediabase, most Hot ACs are current-heavy nowadays, some even more current-heavy than Star
kal30005 said:
I don't mind Atlanta stations being different, and I know I shouldn't really care since I don't live in Atlanta at the moment, but what I dislike about straight urbans and adult leaning top 40's is that any hits that are not cool enough to be urban but too hot for the Atlanta chr's simply just don't get played. You think I'd get over this the moment I moved from Atlanta years ago being that I no longer have to deal with it, but for some reason it still bothers me. I guess my obsession with this is also due to past issues I had in Atlanta schools regarding the lack of certain hits being played there because too many people were ignorant about hit music so as a result I was "punished" for liking and introducing weird things that people didn't know were hits everywhere else in the US. I wonder where those people who told me I listen to (insert race here) music or that I can get shot for playing or bringing certain types of music to school because it wasn't "gangsta enough" are now.
And having this huge gap between top 40 and urban will never bring the two sides together. This will only cause urban listeners to stick strictly to urban believing that that is the only sound that's "cool" and the pop crowd who secretly hate rap will stick to the ac-like top 40's thinking anything outside of that on the rhythmic/urban side is ghetto thug music. A good well rounded chr (or even a rhythmic format) will make younger folks open their minds to more music when they hear it and realize / learn that all kinds of things can be played together! Yes, I know radio is about business & revenue and no one cares how kids are being influenced, and I also know that having a rhythmic or full top 40 wont always stop people from saying things like "hell naw I ain't listening to that sh--" whenever they hear something outside of urban music, but this doesn't stop me from wishing things were different. I'm sure this is probably all a much bigger deal to me than it really is in reality.
And since I'm on this topic, I might as well add in one more thing I wanted to say for some time now. I cannot stand when certain ATL stations play a top 40 dance hit by someone like the black Eyed Peas or LMFAO or Pitbull then call it "International Music." This only teaches people to be stupid because they hear the uptempo beat and some non pop/rock or non urban artist that used to receive little to no attention in ATL before WiLD and think "wow, what kind of foreign s--t are they playing?"
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