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Atlanta's Getting Wild

KDM 7000 said:
Glad to see lyrical & melodic creativity and meaningful music scoring and redominating the hits charts within the U.S. once again these past few years. Even my mom notices the quality & creativity making a come back in today's new generation of hit music.

I know that you love dance music, man, but "meaningful music"? Tik Tok, California Gurls, DJ Got Us Fallin' In Love, Club Can't Handle Me, Like A G6, Take It Off, The Time (Dirty Bit) - these are "meaningful"?? ??? And Stereo Love is essentially an instrumental (with sporadic vocals that almost no one can make out) - just wondering how you think this stuff is more "meaningful" than the stuff on CHR a few years back
 
guys, we should just stop talking about all this..

wild 105.7 & 96.7 will not even be considered "great" for a while. And when I mean "great", im comparing it to WiLD 94.9 in SF! This station is HOTT!
 
atlantaboy said:
KDM 7000 said:
Glad to see lyrical & melodic creativity and meaningful music scoring and redominating the hits charts within the U.S. once again these past few years. Even my mom notices the quality & creativity making a come back in today's new generation of hit music.

I know that you love dance music, man, but "meaningful music"?  Tik Tok, California Gurls, DJ Got Us Fallin' In Love, Club Can't Handle Me, Like A G6, Take It Off, The Time (Dirty Bit) - these are "meaningful"?? ???  And Stereo Love is essentially an instrumental (with sporadic vocals that almost no one can make out) - just wondering how you think this stuff is more "meaningful" than the stuff on CHR a few years back

As far as the question regarding whether or not today's hit music has become more meaningful, I say yes. Compared to much of what has been going on during the past decade or so, it has. Also, keep in mind that just because I've greatly clarified that I like dance (to avoid having people think I'm trying to advocate another hip hop station when I speak about rhythmic hits), this does not mean every single thing I talk about is related to, or directly about dance music. Also, picking out the worst (Tik Tok, California Gurls.. :() songs doesn't change the fact that overall, hit music quality as a whole has increased. There are many people who would agree that things have surely changed, and that music creativity and lyrical quality has increased these past few years, with more quality productions with lyrics that actually talk about something (and even some being heartfelt lyrics) making its way onto the charts, today.  :)

As far as Edward Maya, yes, they may be from overseas and have an accent, but that doesn't take away the true quality and meaning in the entire production since they sound like foreigners as opposed to "sounding street" and just talking about nothing or trying to throw something together just to attract certain crowds and earn a quick buck. People who listen to Edward Maya's track will notice; 1; true creative melodic & rhythmic musical elements, 2; lyrical quality with meaning and an actual point to it, 3; something that's actually unique & pure for a change, and not watered or dumbed down to earn quick American, generational mainstream play. Just a few years back, this type of thing would've never made it in the U.S. (unless it was an alternative or pop/rock hit- which would've then quickly transfered from "hit music life" to being alternative, soft rock, or hot ac material). Not only that, but listen to current Jason DeRulo, B.O.B., Bruno Mars, Rihanna, Taio Cruz, TI, Nelly - and yes, even Usher & Flo Rida & Pitbull, ..etc. and you'll realize true quality production & lyrical content. Even if you listen closely to any of Flo Rida or Pitbull's lyrics, you will see that they are not only putting lyrics & metaphors together diligently & creatively, but they definitely always talk about something "solid" in their raps! Usher & Taio Cruz's tracks are nothing more or less than feel good party tunes - but still containing quality lyrics in addition to well done editing. I'd say it's like the 2010 version of "Show me love" by Robin S. ;)

If you've been listening to stations like WWWQ or WSTR over the past decade or so, then of course you may not notice much of a change in music, since the method in which they've chosen their hit music (and the type of music they've leaned towards) causes them to tend to always end up playing more hits with higher quality content. However, for those who've heavily been into, or studying rhythmic or rhythmic lean top 40 programming, you'll surely notice that things have definitely gotten better in time. This doesn't mean things will become perfect, though. There will always be things & music sort of like KE$HA's style for each generation. When you really think of it, KE$HA is like today's L'Trimm "cars that go boom" or JJ Fad - "Supersonic" in many ways. Katy Perry released ONE bad song (lyrically), but the two follow ups (along with most of her releases) are true and have meaning (despite the fact that her most recent single is vocally horrendous). I even see creativity in Will-I-Am & Black Eyed Peas productions, although I'm beginning to think they better not go too overboard with over processing and some of the outrageous things they're beginning to do...

So overall, yes, hit music has gotten better, and 2010-2019 will look better than what took place 2000-2009 (depending on which side of the "hit music aisle" you've been on over the past 10 years).  :)
 
This station doesn't look that great. Was just looking at their playlist on yes.com. They playing "Just A Dream" and "Airplanes" a lot along with "Teenage Dream".

Plies - Really From Da Hood
Mann - Buzzin

Also is anyone in Atlanta playing the songs listed above? WiLD 94.1 in Tampa, FL is and they sound way better compared to the wannabe WiLD Atlanta has.
 
Ken said:
This station doesn't look that great. Was just looking at their playlist on yes.com. They playing "Just A Dream" and "Airplanes" a lot along with "Teenage Dream".

Plies - Really From Da Hood
Mann - Buzzin

Also is anyone in Atlanta playing the songs listed above? WiLD 94.1 in Tampa, FL is and they sound way better compared to the wannabe WiLD Atlanta has.

Only problem is if WWVA becomes like WLLD, then you might as well forget a lot of rhythmic top 40 hits being played and consider it being like "urban/hip hop #3" (or urban #5 to be more precise).
 
Lastly, I think it's better off for Atl with WiLD being as they are right now with the funny playlist, than it would be if they adopted a WLLD style format. With the WLLD sound, Atl. would conveniently continue the tradition of having an incredible amount of quite a few hits that would completely remain non existent in Atlanta (and don't plan on those songs to even be played in mixes with the WLLD style). As of right now, WWVA is somewhat helping to prevent that from happening to a certain degree - at least within the areas where it can be heard.
 
KDM 7000 said:
If you've been listening to stations like WWWQ or WSTR over the past decade or so, then of course you may not notice much of a change in music, since the method in which they've chosen their hit music (and the type of music they've leaned towards) causes them to tend to always end up playing more hits with higher quality content. However, for those who've heavily been into, or studying rhythmic or rhythmic lean top 40 programming, you'll surely notice that things have definitely gotten better in time.

Oh now I get what you're saying - Rhythmic-leaning music has become much more meaningful - Yeah, definitely agree with that (sorry my bad)

Lol I probably should've figured that out since this is a thread for a Rhythmic station ;D
 
A station like Wild 94.9 in San Francisco (of course tailored to Atlanta) is what this market needs. They've added some "pop" recurrents so maybe they are testing it out? I really wish they would get on the new music... Chris Brown - Yeah 3X, Taio Cruz - Higher, Enrique/Ludacris - Tonight... would rather listen to WILD then Q100, but as of right now WILD is pretty boring for a party station. They say they are "the first to get it poppin' in the A" but they don't do a very good job at it.
 
^I think San Fran and ATL have really different demographics - Rhythmic does insanely well there cause of the huge Asian population (and I guess Latino too)

Pretty sure they were one of the first markets to have a Rhythmic station in the early 90s
 
mike7586 said:
A station like Wild 94.9 in San Francisco (of course tailored to Atlanta) is what this market needs. They've added some "pop" recurrents so maybe they are testing it out? I really wish they would get on the new music... Chris Brown - Yeah 3X, Taio Cruz - Higher, Enrique/Ludacris - Tonight... would rather listen to WILD then Q100, but as of right now WILD is pretty boring for a party station. They say they are "the first to get it poppin' in the A" but they don't do a very good job at it.

New music has always took longer to get play here in Atlanta especially on V103 and HOT 107.9 and now i'm assuming Wild too I've heard new joints played in Augusta, Macon and Columbia (smaller markets), but yet it takes our stations months to touch it and then claim it's "new". Only new songs i tend to hear first are Atlanta artist, especially on HOT.
 
ShawtyBlack_ATL said:
mike7586 said:
A station like Wild 94.9 in San Francisco (of course tailored to Atlanta) is what this market needs. They've added some "pop" recurrents so maybe they are testing it out? I really wish they would get on the new music... Chris Brown - Yeah 3X, Taio Cruz - Higher, Enrique/Ludacris - Tonight... would rather listen to WILD then Q100, but as of right now WILD is pretty boring for a party station. They say they are "the first to get it poppin' in the A" but they don't do a very good job at it.

New music has always took longer to get play here in Atlanta especially on V103 and HOT 107.9 and now i'm assuming Wild too

Seems like that's a pattern on almost every station in ATL, except for 99X I guess, and their ratings are low
 
atlantaboy said:
^I think San Fran and ATL have really different demographics - Rhythmic does insanely well there cause of the huge Asian population (and I guess Latino too)

Pretty sure they were one of the first markets to have a Rhythmic station in the early 90s

And don't forget that other demographic San Francisco is noted for.
 
atlantaboy said:
^I think San Fran and ATL have really different demographics - Rhythmic does insanely well there cause of the huge Asian population (and I guess Latino too)

Pretty sure they were one of the first markets to have a Rhythmic station in the early 90s

I'm not saying they have the same demographics but... the Atlanta market does have a large Asian and Latino population, especially in Gwinnett. I don't really know if that matters because other smaller markets are playing a lot of the songs played on Wild 94.9 and the differences between San Fran and those markets are even greater than Atlanta. I'm not sure what it is exactly that is so different here...
 
Talk_Dude said:
atlantaboy said:
^I think San Fran and ATL have really different demographics - Rhythmic does insanely well there cause of the huge Asian population (and I guess Latino too)

Pretty sure they were one of the first markets to have a Rhythmic station in the early 90s

And don't forget that other demographic San Francisco is noted for.

Atlanta has a pretty big gay population too... the city was named the "gayest city in America" this year.

http://www.ajc.com/news/atlanta/magazine-ranks-atlanta-as-278455.html

When WILD was still The Groove (they had changed formats to urban/rhythmic and Mami Chula had started) they were promoting the Atlanta Pride Festival/Parade constantly and were even a part of it. Now their music has probably turned that demographic off, but it's possible they could get them back if they started sounding more like Wild 94.9.
 
mike7586 said:
atlantaboy said:
^I think San Fran and ATL have really different demographics - Rhythmic does insanely well there cause of the huge Asian population (and I guess Latino too)

Pretty sure they were one of the first markets to have a Rhythmic station in the early 90s

I'm not saying they have the same demographics but... the Atlanta market does have a large Asian and Latino population, especially in Gwinnett. I don't really know if that matters because other smaller markets are playing a lot of the songs played on Wild 94.9 and the differences between San Fran and those markets are even greater than Atlanta. I'm not sure what it is exactly that is so different here...

I'm pretty sure that most cities that have huge Rhythmic stations (or lots of Rhythmic/Rhythmic AC stations) either have big Asian/Latino populations, and/or no or few Urbans in the market - I'm sure there are exceptions, but I think that's a pretty solid rule

BTW the Asian/Latino population of the Atlanta metro is tiny compared to cities like San Fran (the pockets in Gwinnett are pretty small when you take the whole metro area into account)
 
EDIT: I scrolled through some ratings, and it looks like it's really simple (unless I messed up lol)

Major Cities with big Rhythmic stations don't have Urbans (Boston, Denver, Houston, L. A., Phoenix, San Diego, San Francisco) - the only exception I could find was NYC, and their Urban isn't very highly rated
 
Ok, so lets just look at some songs on WILD's current playlist... Katy Perry - Teenage Dream, Taio Cruz - Dynamite and Break Your Heart, Enrique Inglesias - I Like It, Chris Brown - Deuces and Forever, Bruno Mars - Just The Way You Are, Rihanna - Only Girl and Whats My Name?, Far East Movement - Like A G6, Kesha - We R Who We R and Tick Tock... these songs seem to be popular with their target market...

So why would their audience not be receptive to Katy Perry - Firework, Taio Cruz - Higher, Enrique/Ludacris - Tonight, Chris Brown - Yeah 3X, Bruno Mars - Grenade, Mike Posner - Please Don't Go, Rihanna - Who's That Chick, Far East Movement - Rocketeer? That's what I'm trying to figure out... mostly the same artists, just new songs and similar sound. I don't get it? ???
 
^Not sure, but Star 94's having the exact same issue - maybe they're afraid people will change the station if they hear something unfamiliar? (No clue...)
 
The whole Atlanta top 40 & rhythmic situation is so mind boggling. Honestly, it was this same exact situation that officially got me into radio in the first place some years ago when I was younger; I moved to Atlanta as a kid and discovered how different things were and wondered why things were the way they were radio-wise and why I couldn't hear all my favorite (and not so favorite) songs here, like I did in other places. Flash forward some years later; I learn, obtain more knowledge about why radio operates the way it does, yet still can't seem to fully understand the Atl. market and why certain things (can or) simply just can't happen here.

I guess it's just one of those childhood experiences that will never go away - the deep fascination with the Atlanta market, and my quest to to find out if and when certain things and styles of formats will ever fully happen "proper style" here, and why it always seems to just "all go wrong" when tried - in this ONE city. Most kids have a trauma or some event during young age that leaves them obsessed or overly fascinated with certain things throughout adulthood. Well, I guess I'm the odd one who just happened to have my own version of that with Atl radio ;D. It's not even like any of the formats actually fail, but it seems like the cards just fall in place or the stars just happen to line up in such a way that things seemingly only always tend to go haywire with whatever rhythmic or top 40 formats and sounds that make it in Atlanta. I figured when chr started blowing up and becoming a big thing nationwide, things would finally be forced to change, but.... somehow it "seems like there's a blockage" of some sort, preventing it from fully reflecting on Atl. airwaves. It will possibly fascinate me until either:

(1) it finally happens, or
(2) I die.

(...And who knows? I may still be coming back in the afterlife as ghost to check on it instead of choosing resurrection, or simply asking the heavens why it just couldn't be done, (while everyone else in the afterlife is exploring the universe, how life started, and what came before the big bang.))
 
I personally think Clear Channel has always wanted a piece of the Urban pie here in Atlanta. Suprised Cumulus didn't jump first.
 
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