charlestondxman said:This is why they switched: B92 was not making them money. The new B92 is as a urban station. It will be near #1 in the ratings soon. They (Apex) have made some smart switches, as 95.9 is already at over a 3 share less than 9 months into launch. That proved that oldies was a good format in the Lowcountry, as 102.5 went away from it. It is on in many offices I walk into.
WSPO is only at a .5, but they make a lot of money from commercials and have a lot of sports rights (all of Westwood One's) . Kirkman's 98.9 that they bought has been a failure. They are last in the ratings, and they have already lost Lori Niks as their sidekick, bringing in a younger lady. That signal has been hampering them. It's a great Spanish signal, but not really a good signal for many other formats.
Kirkman's 98.9 Chick FM is the lowest rating station in town. Wow, whats going on? The Urban Gospel on 106.3 WJNI has always been Kirkman's best station. 98.9's signal is very spotty, but they pulled a 4 share when they were Urban as HOT 98.9. Hmmmm, maybe they should try CHR/Pop on that signal.