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Ch Ch Changes at MOViN

Some of the most successful radio stations in Seattle with women have solo female shows. Jill Taylor at Star, Daryl Summers at WARM are a couple of examples. Even Clear Channel cash cow WLTW in New York has a female tandem morning show. Then, longtime middayer Valerie Smaldone after that. And they weathered the direct attack from Fresh with that staff in place.

I'm not saying that Movin' is a lock to win with this new morning tandem. Movin's issues are bigger than what's behind the microphone.

Now, back to this "females don't like females" nonsense. Can anyone provide legitimate data from the past couple of years that females don't like to listen to females? Please don't reply with "well, my girlfriend/wife doesn't like it."

I'm seeking anything from the past couple of years that specifically says women don't like listening to women on the radio. Again, something recent, not a page from R&R with an ad for "Like A Virgin" going for adds. Something recent, please.
 
Very true. Movin's issues go far beyond the talent. The talent are puppets in this master plan...they are doing what they are told.

Nobody's in argument that solo female radio is a bad idea. I think the point is that SOLO female radio works better. Nobody needs research and a detailed scientific study to show that women that move in packs are usually viewed as threatening, not as your best buddies. It really has nothing to do with the radio aspect, per se. It's human nature.

And I'd think you'd WANT your girlfriend or wife's opinion on that more than research...aren't they the listeners?

It's always amusing to see a large market jock take a poke at a small market jock. That's tact right there. I smell a guilt trip...
 
So let's see we've had shots taken at individuals, solo women talent, women teams, consultants, owners, GM's, "the man" in general (always a favorite target of mine), music intensive formats, niche formats, feel good formats, small markets, large markets, I think I even saw a jab at salespeople, radio as a whole, and people as a whole. Did I miss anyone, anything? (nobody took a shot at me or ad agencies although I'm sure there is someone willing to step up after they read this post - lololol!)

Much of the dialogue I read here is very extremely well informed and intelligent commentary - so after five pages - kids - how about we MoVE on to something more constructive, productive and positive?
 
djspills said:
And I'd think you'd WANT your girlfriend or wife's opinion on that more than research...aren't they the listeners?
Click to expand...


One girlfriend/wife doesn't constitute "listeners." I am not saying don't listen to her, but I am saying that in the way it was presented before, it made it sound like her opinion alone drives that poster's programming philosophy.

My kids love Hannah Montana. Doesn't mean I'm going to start playing that.
 
So MOViN just announced its Morning Show's Name (on monday)

"The Ladies Room"

Is it me? Or it this a example of unoriginality and a direct rip off of the very well established "Mens Room"
(of course there different times of the day)

hmm? just makes you wonder how well MOViNs doin, to try and pull audience using a name already pretty well known
ya know?
 
I'm sure it wasn't their intent to call their show something similiar to one already used in the market in hopes of stealing listeners....but let's be serious for a second. Do you think calling your show "the men's room" is original? I think not.
 
By no means was i trying to bash on local MOViN,

I wish Brooke and Monti luck, as well as the rest of the people down at sandusky.
It didnt work with Pat, but that was a givin. it just doesnt make since to introduce a new format into the maket
then attempt to put a CHR night guy in a morning role.

I will admit that i havent recently seen how other MOViN's are doing in different markets.
But it doesnt appear to be working in seattle.

It'll be interesting to see how the show itself does.
Go a couple of books!
 
It would've been more interesting to see how the old morning show if they would've "given it a couple of books." And there are a LOT of radio shows called The Men's Room and The Ladies Room.

Movin seems confused about it's demographic. And as they continue to put talent on the air that does nothing more than talk up a song...who really cares? Let's be honest here.

I'm interested to see what the pending changes are NEXT...stay tuned. Who gets canned next at Sandusky Seattle...news at 11.
 
Brooke and Monti are on the air this morning doing a dry run...I'm listening, but I don't get it. They told this story about how they met in November, did a bunch of practice shows at Monti's apartment at her makeshift studio, took the audio to the bosses at Sandusky and bam they have a show. Are you serious? This is market 14. People work their whole lives to get here. You're gonna give a couple chicks their own MORNING SHOW based on a couple mock shows they did in someones living room?

I want to wish them the best, but holy crap this sounds like a bomb!!!!!!! MOViN is done.
 
This is market 14. People work their whole lives to get here. You're gonna give a couple chicks their own MORNING SHOW based on a couple mock shows they did in someones living room?
Click to expand...

Unfortunately this is what it has come down to. Corporations know top notch talent is going to want a butt-load of money, so they are more apt to take a chance on a unproven show or grab some night guy from market 80 to handle mornings because the PRICE IS RIGHT!

Did I hear right that the Ladies Room starts at 7am already, meanwhile all other shows in town are already in there 2nd hour. That my friend's is a huge mistake! C'mon Monti, can't you set your alarm a little earlier?
 
Yeah...that's what Bruce Murdock did when he landed mornings at 92.5.....oh wait, no he did a whole bunch of time at KREM, KGW, KING, etc. first.

I wish the new show the best ... but unfortunately your observation is more of a comment on the business than it is on Movin'. Major shifts in major markets are tracked from other markets for about $10K-$15K a year ... seven digit contracts are essentially UNHEARD OF ... and even six digit contracts are few and far between (except for management -- for which it is a GIVEN).

So if a couple of energetic talent comes to management with a tape that demonstrates knowledge of the format ... and it's "polished" ENOUGH to cut it around here ... I can easily see why management would bite. They get a morning show for not a huge chunk of cash (can't ask for it if you don't have the history like Murdock had), and as a result the station's year-over-year keeps looking better and better. That is about ALL that counts in the front office now. It's not about the strategy, the programming or the ratings ... if a station had 8 listeners and still shows 5%-15% improvement in the profit margin ... management is all over it.

So all that spewed forth ... good luck to the new morning show. I hope you have FUN!!! These days, that's about the best you can hope for but it can still be a personally-rewarding payoff while you're on the ride!!
 
Seems like poor judgement on the part of Monti, at least, to speak about something like that on the air. Essentially what she is saying is that she was making mock shows in her home studio to prove to the suits at Sandusky that what she could do is better than what the (at that time) current morning show was doing. Call me crazy, but it seems strange. It's not like she was a stranger in that building...she didn't pitch to some company another show. To me, it sounds like she was plotting against co-workers. And to talk about that on the air is bad form. Listeners probably won't catch that, nor would they care. But I'm sure Pat and Reiny heard it.

For some reason, it doesn't seem like Monti has been forthright in her honesty in this situation, from all the crap posted on here. Not that any of us actually KNOW what happened, although I'm sure quite a few people on this board are insiders. It's all speculation. Bottom line is that it is not appropriate to talk about what you were doing to assist in the demise of your co-workers' careers on the air.

Ahhh, radio. A sure way to find the biggest liars in the world.
 
I've seen the demo thing a lot ... not necessarily where someone is "gunning" for a certain slot; just doing "what if we did a two-person show and it would sound like ..... this". Don't think it's fair to extrapolate that the concept was specifically to remove a co-worker. Cases I have seen are where someone and a co-worker do a demo show to see if maybe they would have chops as morning show in another market ... or would combine their talents on one of the people's existing time slot, etc.

If we nixed the whole "what if ...." demo tape thing there would never be such a thing as sit-com spinoff; or band lead singers going solo, etc.!!
 
I made a "fake aircheck" demo once: and the station I gave it to was Z-Fun 106 in Moscow, ID. The PD, a radio vet who had made the rounds as a jock in markets small and large over the years, was nice and encouraging to me, offered comments and suggestions, but did not offer me a job. And, I'm pretty sure Moscow, ID is not even a rated market. Later, I did get my first gig, at KHTR in Pullman.

Fast forward about 15 years and I've opened the mic at maybe 20-25 sets of call letters, from Yakima to Dallas-Fort Worth. And in all of those years, I worked my way up, constantly learning, improving, soaking up the influences of jocks I admired, airchecks I bought, and taking to heart hundreds of my own aircheck sessions with some very great programmers.

The point is, the best major market air talent are aged like fine wine. Anyone can have a bright and engaging personality, lots of energy, and an "opinion on everything." What makes a talent truly great is an endless list of intangibles: things like timing and pacing, decision-making, content selection, editing, a feel for where to take the conversation next and when to end it, etc. These are some of the things you pick up over many years on the air that lead to a little something called a track record which allows the marquee shows to command the contracts and salaries they do. This is not meant to be a slam on anyone with less experience who has been given a major market shot - congrats and good luck. I just think it means less than it used to, and ultimately, their chances to build a long-term success are not as good simply due to that lack of experience, and not for a lack of desire or commitment.

Not so long ago, when a new morning show was named in a market as large as Seattle, it was a pretty big deal. Now, you get the feeling that it carries about the same importance as throwing in a new batch of golds to see how they do.
 
reverbonthemic said:
Not so long ago, when a new morning show was named in a market as large as Seattle, it was a pretty big deal. Now, you get the feeling that it carries about the same importance as throwing in a new batch of golds to see how they do.
Click to expand...

In the case of Movin - I'd say the new golds carries MORE importance. And for the two ladies to go on the air and explain how they got their job? Just goes to prove how dumb some people are these days.

BTW: Notice how we haven't heard A WORD from MKB lately?
 
Agreed and agreed. It is a not so smart move to talk about how you got your job, unless it was a good old fashioned job search. And, most listeners wouldnt catch that from a million miles away. And I hope that Pat and Reiny werent up that early monitoring the station. I know whenever I get canned or leave I rarely tune back in for a long time. So, Im sure they are reading about it here for the first time.

The point is this. Radio, even though we all have a unique bond, is a 'look out for number one' buisness. Not as cut throat at Hollywood, but close. One jock will screw another jock to get ahead. A PD will screw a jock to keep his job. A GM will screw a PD to keep his job. A VP will screw a GM to keep his job. When it comes down to it everyone would rather keep their job than lose it.

So, did Monti screw Pat? Who knows. It looks that way. But, I would question this if I wore a suit in Sandusky. If Brooke and Monti were making 'mock' shows, did it ever occur that they were looking to get into mornings anywhere. Obviously, it would be easiest to slide into the AM drive at MOViN.

And as a parting thought. At least MOViN is getting behind B & M. A PI article with photo ready made, web presence, promos, etc. No one even knew that Pat was the 1st host. The kid didnt stand a chance. I hope he lands on his feet.

Now lets all wake up tomorrow morning, listen and come on here and b!tch about them!
 
So, who caught the new morning show? Thoughts? I missed it. Has anyone heard the new afternoon girl yet?
 
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