Chad Benson Show on KRLD

[durobeurunway]

I don't know Mike Rogers' political bent, but he never sounded hard right on the air before so maybe his show won't be as political.

He won't be.

 

[ILOVERADIO]

The All-News format does have a more adult-appeal. But as we see from the yearly BIA reports, it produces great billing. WTOP Washington is by far the nation's top billing station. WINS, WBBM and WCBS are in the top 10. KNX, KYW and KCBS are in the top 20. WBZ is among Boston's top billing stations and WWJ is among Detroit's top billing stations. Along with KTCK, KHKS and KRLD-FM, I'm sure KRLD is also among Dallas' top billers too!

But as said above, it's an expensive format to do well. And for whatever reason, it struggles in the Sunbelt. Is it that too many listeners are from somewhere else with less interest in local news? If the weather is nice most of the year, you are less inclined to seek out "traffic and weather together"?

In the last decade or so, attempts were made to launch All-News stations in Atlanta and Houston on FM. They failed. Miami had an all-news station that even used call letters similar to WINS, called WINZ. It also failed. Above, Mark Roberts recounts when KTRH Houston was all-news except overnight. Gradually it was transitioned to all-talk.

KNX is the only long-term successful All-News station in the Sunbelt. Through all the decades, the format has never lasted too long where the sun shines brightly.

I would disagree that Dallas weather is mostly good. 😀

 

[TheBigA]

Back in June, when KRLD added Chad Benson, I said this:

These stations think the news audience wants conservative talk. My take is it chases the audience away to KERA

Today, the radio ratings came out. KRLD is the last place station in Dallas, while KERA jumped up 2 shares to #1.

Also, the FM simulcast hasn't helped WBAP. It's also down in the ratings.

 

[Deleted member 76036]

Today, the radio ratings came out. KRLD is the last place station in Dallas, while KERA jumped up 2 shares to #1.

Also, the FM simulcast hasn't helped WBAP. It's also down in the ratings.

With WBAP’s drop, I think people may want conservative talk, but not the far right talk that WBAP seems to provide. According to the Media Bias/Fact Check website, WBAP is one of the least credible media outlets in the metroplex:

WBAP - 820AM - Dallas - Bias and Credibility

RIGHT BIAS These media sources are moderately to strongly biased toward conservative causes through story selection and/or political affiliation. They may

mediabiasfactcheck.com

 

[Will_H_69_9]

With WBAP’s drop, I think people may want conservative talk, but not the far right talk that WBAP seems to provide. According to the Media Bias/Fact Check website, WBAP is one of the least credible media outlets in the metroplex:

WBAP - 820AM - Dallas - Bias and Credibility

RIGHT BIAS These media sources are moderately to strongly biased toward conservative causes through story selection and/or political affiliation. They may

mediabiasfactcheck.com

WBAP is 100% pro-Far Right in terms of political talk and the only thing that's trust worthy about the station is their top notch radio coverage of severe weather events, if they lost Brad Barton and stop doing EAS alerts with live people doing the alerts and instead relay the EAS alerts from NOAA Weather Radio, then they lose their remaining listeners who's political views is middle/center, liberal or conservate but not far right

 

[charles1234]

Back in June, when KRLD added Chad Benson, I said this:



Today, the radio ratings came out. KRLD is the last place station in Dallas, while KERA jumped up 2 shares to #1.

Also, the FM simulcast hasn't helped WBAP. It's also down in the ratings.

93.3 ought to go back up playing music

 

[TheBigA]

93.3 ought to go back up playing music

Right. So people can complain about how bad it is

 

[TheBigA]

With WBAP’s drop, I think people may want conservative talk, but not the far right talk that WBAP seems to provide.

People want talk. That's why KERA is #1 in Dallas, and why WBAP and KRLD are dropping.

 

[tested]

Back in June, when KRLD added Chad Benson, I said this:

These stations think the news audience wants conservative talk. My take is it chases the audience away to KERA

Today, the radio ratings came out. KRLD is the last place station in Dallas, while KERA jumped up 2 shares to #1.

You were right about what happened to KERA, but it's not really clear their rise was due to KRLD's change. KRLD-AM ALSO went up in the ratings, ever so slightly. I suspect KERA's numbers are a bit of an anomaly. Let's see what happens over the next two months or so to see if it is real.

 

[Gregg.]

Today, the radio ratings came out. KRLD is the last place station in Dallas, while KERA jumped up 2 shares to #1.

Also, the FM simulcast hasn't helped WBAP. It's also down in the ratings.

Well, summer ratings for news and talk are usually lower in July and August. (KERA is the exception.) Let's see what happens to KRLD and WBAP when the kids are back to school, everyone is back to work and the election is heating up.

 

[b-turner]

It seems the Talk sent ratings from 1.5 to 1.2 and they have already recovered to 1.4. If I was KRLD, especially given this is the 6+ ratings and unimportant, was worried, they're gaining back to the pre-talk levels. Hint: Conservatives are also news junkies.

 

[TheBigA]

Hint: Conservatives are also news junkies.

As long as it's a certain kind of news. I don't think you can generalize. Especially in Dallas.

The things conservative talk have in common with all news is the audience is old and mostly male.

 

[b-turner]

I'd say Dallas is a little of everything. It's still overall conservative but not the level that makes the news.

 

[Triple Fake Jerry]

I've listened a little to Mike Rogers' show and found it enjoyable. It's basically just chatting about mostly non-political news stories. If I worked human hours I might become a P1.

 

[Triple Fake Jerry]

I'd say Dallas is a little of everything. It's still overall conservative but not the level that makes the news.

DFW as a whole is right-leaning, but Dallas proper is very blue and Tarrant County is only light red. The northern counties are red but growing less so. Ellis County is ruby red.

 

[Deleted member 76036]

People want talk. That's why KERA is #1 in Dallas, and why WBAP and KRLD are dropping.

I feel that WBAP keeps heading further right and this is causing some of the more moderate conservatives to tune out. I may be wrong, but that’s what I suspect. I was referring to WBAP’s listeners and not people as a whole. But I’m sure a lot of conservatives would also enjoy just talk and not political talk 24/7.

 

[TheBigA]

Audacy did a poll of people in the markets where they own news stations, including Dallas, and the poll says 85% trust radio news.

Unfortunately, in Dallas, the Audacy news station is replacing a lot of it's local news with syndicated opinion. But I guess that's a detail they missed:

By Sticking To ‘Fact-Based, Unbiased Journalism,’ Local Radio News Leads All Media In Credibility.

Results of an Audacy survey show that 85% of consumers find local radio the most trusted news source, ahead of all other media, including local and national broadcast TV, newspapers

www.insideradio.com

So far, the other 6 markets are sticking with all news.

 

[tested]

DFW as a whole is right-leaning, but Dallas proper is very blue and Tarrant County is only light red. The northern counties are red but growing less so. Ellis County is ruby red.

For what it's worth, I don't think the political leanings of an area have anything to do with which talk shows or stations are popular. It would only matter if it was VERY lopsided (90%+ in one direction) which is rarely the case.

I think WBAPs decline has a lot more to do with Cumulus cutting the budget a decade or so ago when they ditched Mark Davis. They didn't have a good plan to replace Rush Limbaugh and didn't do much to develop new local talent either. I think that's true of many of their talk stations in other markets as well.

I presume KRLD is trying talk because its cheaper than news and might improve ratings in certain time periods. I am not a fan, but I get it. I've not listened to Benson and have no real desire to do so.

 

[TheBigA]

They didn't have a good plan to replace Rush Limbaugh

They replaced Rush with Dan Bongino. One syndicated host for another syndicated host. For years, the conventional wisdom was put it on FM and that'll solve the problem. So they put it on FM and the audience dropped. The problem isn't lack of local talk. There's not a lot of local talk on KERA and they get better ratings.

I presume KRLD is trying talk because its cheaper than news and might improve ratings in certain time periods.

The problem is people only listen to news in the morning and afternoon. The rest of the day, they're doing something else. So talk fills the time, and people tend to listen to talk for longer periods than news. So that will help TSL. Spending lots of money in dayparts when fewer people listen is wasteful.

 

[Mediafrog+]

Meanwhile KRLD has requested a 90 day STA to operate with 12.5kw at night. The filing states that there has been lightning damage to the antenna switching equipment that prevents the use of the nighttime directional pattern.

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