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EMF Buys WKLU - Staff receives notice

mouseman said:
Radio Ho, not all your "facts" are correct. This quote is inaccurate. Susquehanna's Gold billed in the $3-4mil range, and was quite successful. The problem was that management wasn't satisfied with that. Corporate expected OI margins of 40+% and when local management couldn't deliver that margin, they blamed the format and made the format changes. This "trigger" reaction is indicative of the "quick fix" mentality this crew had. However, billing was healthy, comparable to CHR stations in the market, at the time.
And as far as ratings are concerned, do the research. Both KLR and GLD produced 12+ share in the 5-6 range when they were on top of their game.
Bottom line is that this format is no different than any other as far as revenue and ratings potential [in it's demos at 35-64]. Even an older skewing demo like this can be a rock-solid audience, and drive nice revenues if the sales strategy is sound. Curious that the most successful revenue stations are those who haven't flipped format, but been consistent at what they do for a long time.
well said.. having said that, you haven't seen the end of this format in Indy...and by the way, what are the rest of you afraid of?
 
BRNout said:
Sorry to read this guys! Not only does Indy lose it's oldies station (and format), but it's being replaced by something that almost no one will listen to. Worse yet, with EMF at the reigns, the station gets "zombified" meaning it's all birdfeed out of California. Not just religious crap, but generic religious crap. A tornado could be plowing through downtown and Air One will still be shakin' the tamborine!

So, think of it as your market having being stripped of a radio station and forget it even exists. Because it's gone. Could be worse....some areas have lost TWO full-powered local music formats to these guys. Personally, I count EMF as one of the worst things that's happened to radio in the past 10 years.

As a fan of classic hits/oldies (and of variety on the radio), I hope that your market gets another such station soon.
If you want to listen to oldies, try listening to http://www.waky1035.com/ outta Louisville.

signed,
Huge Fan
 
PTBoardOp94 said:
93.9 barely registered as a talker ... in the 0.5 to 0.9 range. But 95.9 got 1 share in at least one book back in '07.

Since Spring 2002, 95.9 has had one 12+ book at 1.0 (Fall 2005), one trend at 1.2 (Winter 2006 Phase 1) and one trend at 1.1 (Winter 2006 Phase 2). All their other numbers for the last 7 years were below 1.0. 2007 books were 0.4 Winter, 0.6 Spring and they weren't listed in my data source for Summer & Fall 2007 (was it below reporting threshold of 0.4 or not listed for other reasons?).
 
The owner had issues with Arbitron. Legal. Doesn't mean they would de-list him though unless he directed them not to include him. are the Byrd's going through with the 5 million dollar purchase or has the sell price been rest with the economy?

Didn't know about the Lafayetter studio Waiver for K love. Having it 100 miles or 2500 miles makes no difference. Still needs a waiver.

This East Coast West Coast thing makes some sense. Not because they need new talent but because of the time zones. They could delay the feed but they could also have another feed for central time. This will create quality concerns for the product. Maybe it's time for K love to go State fed. Might allow for their one problem (NO local content) to be fixed on a State by State basis.
 
I think about all of the K-Love stations have main studio waivers. The only employee over in in the Dayton/Cincy area is someone who goes around raising funds from churches.
 
kd8hho said:
Timewarp said:
Most of the frequencies used in Lafayette and Bloomington are Christian today.
It's time Indy caught up.

heh, no wonder people have gave up listing to radio, its to the point where its mostly bible bangers and commercials

I've heard of people "listening" to the radio but I'm not familiar with people listing to radio. What exactly is that?
 
Maybe kd8hho is referring to the number of stations running a swap-shop program.
 
BRNout said:
Sorry to read this guys! Not only does Indy lose it's oldies station (and format), but it's being replaced by something that almost no one will listen to. Worse yet, with EMF at the reigns, the station gets "zombified" meaning it's all birdfeed out of California. Not just religious crap, but generic religious crap. A tornado could be plowing through downtown and Air One will still be shakin' the tamborine!

Personally, I count EMF as one of the worst things that's happened to radio in the past 10 years.

And you're a broadcast consultant? How professional does the first paragraph above sound? Always remember the first 3 letters of the word "consultant".
 
N_D_Radio guy quote: Not at the end it wasn't; it was in the bottom five of agency billing in the market.

Not sure where you got your info. I was in the building, and had direct access to this information. The station was doing 5-6 share 12+ and billing millions. I can't speak for how much they let it go before they decided to change format [at the end as you say]. But my point still stands - the format was capable of driving ratings and revenue.
Oh, and by the way - there were bad decisions being made prior to the dark cloud. A lot of good people moved out BEFORE any sale took place. Yes, in highsight, the Susquehanna operation was VERY good, better than most. Unfortunately a few who believed all their press releases came to believe that monkeys could do the work, and that staff wasn't very valuable because all the success was their doing alone.
Cumulus purchase was a BIG blow to that operation, but it was already dying a "death of a thousand water drops" by the erosion of many people from the organization who contributed to the success.
 
mouseman said:
I can't speak for how much they let it go before they decided to change format [at the end as you say]. But my point still stands - the format was capable of driving ratings and revenue.

Even you concede you were not there at the end and don't know what is was or wasn't billing.

You do know how much of those "great" 12+ numbers were 45+ or, even worse, 55+ and you do know that agencies were already starting to back off considerably.

What it may have been capable of was/is not the point; what is was/wasn't actually doing is why the change was made.

What exactly is it about Oldies that makes people bad at math?
 
Just noticed that WKLU was supposed to sponsor one of the concerts on the WFMS free stage at the State Fair - "Band of Gold" (probably a local cover band).

Wonder how that will work out. Guess Oasis will shell out for no promotional value.
 
Congrats to K-Love ... I wish I had their money.

If the Indy studio is actually used for an "East" operation they will gain respect in my eyes. They own a lot of signals in Indiana that could be put into a network sub-group (similar to Moody's multi-channel WGNR based network).
 
N_D_radioguy,
What is it about you exactly that cannot accept fact. I'm not a fan of the Oldies format, one way or the other, but I know what I know. I was there when GLD was successful - you're right the math doesn't lie. It billed millions. So, unless you want to confess that you had the exact same access to their business, the P&L's, the Miller Kaplan reports, the weekly bookings, then simply SHUT UP about what you DON'T KNOW.
I recognize this is an opinion board. What I don't understand is why, when facts are added to the discussion, some folks just want to ignore them or argue them [how do you argue a fact?!] because it doesn't serve their argument.
ANY format other than EMF should be encouraged, not dismissed, because what will happen now is that this station will have only one person on site to be legal [maintaining the public files, etc] and everyone else will be out of work. The employment pool just shrunk AGAIN. And, to make matters worse, those ad dollars probably won't gravitate to another property - rather radio revenues will simply shrink by that much more.
So, bottom line is nothing positive for everyone on this board who is trying to keep this industry going. Argue all you want about the Oldies format, how stupid Russ Oasis is [and the $6.3mil he walks away with], or anything else you don't have all the f*&$ing facts for, but for everyone else here MORE JOBS WENT AWAY. :'(
 
You're living in the past, and talking about Gold SEVERAL years ago - before 2000 right? When they were trying to take away klu's format and forced them into the Bruce Quinn-brew format. AGES ago.

ALL stations were billing well - but things change quickly. An Oldies format is like an 80s format, people LOVE it until they've heard "Tainted Love" and "Jessie's Girl" for the umptenth time and go back to their regular listening habits.

A format change can spark decent listenership and billing for a few quarters, but then it always dies down - as is always the case with Oldies.
 
mouseman said:
[how do you argue a fact?!]

FACT: You were gone well before the end of Gold.

FACT: The marketplace in 1999 was significantly different than 2005 or 2009.

FACT: There was a significant amount of acrimony over your departure.

FACT: Your name is still "mud" with some folks you worked with on Shadeland.

FACT: You DON'T know what is was billing at the end and weren't privy to the decision to kill it.

Just because you claim something is a "fact" does not make it so.

An old lawyer friend once told me, "When the facts are on your side, pound the facts. When the law is on your side, pound the law. When neither is on your side, pound the table."

I think you've pounded the table enough now.
 
cold_coffee said:
Quinn played mostly prate ship songs on his shift.

HEY - coldcoffee is back! Didn't expect to hear from you here. So what's the scoop? Why did you sell and not stick it out?
 
radioho said:
cold_coffee said:
Quinn played mostly prate ship songs on his shift.

HEY - coldcoffee is back! Didn't expect to hear from you here. So what's the scoop? Why did you sell and not stick it out?

he probably decided to pack it in with this economy & make some money, while you were gloating over your rumor, which to you credit turned out to be true this time.... but all in all, i would rather be Russ with a profit from the sale than you.
 
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