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well said.. having said that, you haven't seen the end of this format in Indy...and by the way, what are the rest of you afraid of?mouseman said:Radio Ho, not all your "facts" are correct. This quote is inaccurate. Susquehanna's Gold billed in the $3-4mil range, and was quite successful. The problem was that management wasn't satisfied with that. Corporate expected OI margins of 40+% and when local management couldn't deliver that margin, they blamed the format and made the format changes. This "trigger" reaction is indicative of the "quick fix" mentality this crew had. However, billing was healthy, comparable to CHR stations in the market, at the time.
And as far as ratings are concerned, do the research. Both KLR and GLD produced 12+ share in the 5-6 range when they were on top of their game.
Bottom line is that this format is no different than any other as far as revenue and ratings potential [in it's demos at 35-64]. Even an older skewing demo like this can be a rock-solid audience, and drive nice revenues if the sales strategy is sound. Curious that the most successful revenue stations are those who haven't flipped format, but been consistent at what they do for a long time.