The old CBS FM was a great station. So is the new one. The new one has bigger ratings. Congratulations to Dan Mason
walterradio said:The old CBS FM was a great station. So is the new one. The new one has bigger ratings.
DavidEduardo said:walterradio said:The old CBS FM was a great station. So is the new one. The new one has bigger ratings.
Perception is reality... or maybe it isn't.
Except... in the 4 book average for 1998, CBS-FM had an Average Quarter Hour Persons 12+ 6AM-Mid of 115,000.
Today, CBS-FM has an AQH persons on average of 86,000.
In 1998 the rating was 0.8. Today it is 0.5.
If CBS-FM wanted to target a 60 plus audience, it could have stayed exactly as it was prior to Jack. They along with every other former "oldies" station has adapted as needed.radioguy39nj said:DavidEduardo said:walterradio said:The old CBS FM was a great station. So is the new one. The new one has bigger ratings.
Perception is reality... or maybe it isn't.
Except... in the 4 book average for 1998, CBS-FM had an Average Quarter Hour Persons 12+ 6AM-Mid of 115,000.
Today, CBS-FM has an AQH persons on average of 86,000.
In 1998 the rating was 0.8. Today it is 0.5.
In 1998, CBS-FM and WFAN were the highest billing stations in NYC. In the late 90s, CBS-FM and Lite-FM basically traded 1st and 2nd place in 25-54 ratings every quarter.
2011 and 1998 are two different worlds! Joe McCoy's CBS-FM of 1998 bears no resemblance to Brian Thomas' CBS-FM of 2011.![]()
If CBS-FM wanted to target a 60 plus audience, it could have stayed exactly as it was prior to Jack. They along with every other former "oldies" station has adapted as needed.Seltzer said:In 1998, CBS-FM and WFAN were the highest billing stations in NYC. In the late 90s, CBS-FM and Lite-FM basically traded 1st and 2nd place in 25-54 ratings every quarter.
2011 and 1998 are two different worlds! Joe McCoy's CBS-FM of 1998 bears no resemblance to Brian Thomas' CBS-FM of 2011.![]()
If CBS-FM wanted to target a 60 plus audience, it could have stayed exactly as it was prior to Jack. They along with every other former "oldies" station has adapted as needed.
InSearchOfGear said:Thank GOD for CBS-FM!
oldies76 said:"Unofficially" there must be somewhat of an audience of 55-60+, otherwise the 50's or 60's would be eliminated from rotation, weekends included.
InSearchOfGear said:Did you consider the possibility that there are some 35-54 year olds that like the 50s and 60s stuff? CBS-FM has struck the perfect balance with their music, IMHO.
Voicetracked with Joe Causi (Mon.-Fri. mornings) and Lenny Bloch (Sat. mornings) from Midnight-6am.flashback said:a question from a non new yorker.does wcbs voicetrack?