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Goodbye All News All the Time
- Thread starter Fornax
- Start date
Why can't some rich company buy the whole time period each day and bring back color radio 98 KFWB and sell the commerical time to pay CBS.
Yes, radio is a business before it can be anything else, but all news radio to me is like hot and cold running water.
Perhaps someone else should pick up the format?
All news radio is one of the most expensive, if not *the* most expensive format to run...could that be the problem?
Perhaps someone else should pick up the format?
All news radio is one of the most expensive, if not *the* most expensive format to run...could that be the problem?
Yeziknoradio said:
KNX, with better power and coverage, is also all news and also owned by CBS. And KFI, the news / talk station has a commendable news department. KFI is usually in the top 5 stations, while knx and KFWB are around 20th.
It's likely that a market that is about 75% ethnic and immigrant, two all news stations just can't exist.
What about an all news station in Spanish? Well David?
This is old news. The fact that KFWB was considering airing brokered/block programming was hinted over a year ago:
http://www.radio-info.com/smf/index.php/topic,83304.0.html
Then, PD Andy Ludlum immediately shot down the rumor.
Now... it appears he is no longer registered with this board...
http://www.radio-info.com/smf/index.php/topic,83304.0.html
Then, PD Andy Ludlum immediately shot down the rumor.
Now... it appears he is no longer registered with this board...
RadioStarOne said:
KHJ did it for a while in the late 90's, to the loss of lots of money and it never even broke a 1 share level. All news is not a signficant format in Mexico, so there is no tradition of using it. Even in the Caribbean where there were several all news operations, none are left except in state-controlled Cuban.
That's a no-go.
If the CBS folks would run KNX like the old KFWB, give us 20 minutes ...., in the Westinghouse days, then KNX as a viable all news station might be possible. The problem is that neither station is really a hit for news. In the old days whenever I knew of something going on or felt the earth move, my radio went right to 980. I even kept a small battery portable set on their channel. In the past several years I've drifted off to KFI, even having to wait for their scheduled news you are more likely to learn more about what is going on. In truth perhaps news talk is more viable here, because except for New York all news doesn't seem to do so well.
nmoore6676 said:
Chicago, Philly, DC (on FM and #1), Detroit, Seattle, SF (#2 25-54!) are several examples of markets where news is doing very very well.
DavidEduardo said:
I was refering mostly to places I have direct knowledge, having never lived or spent much time in the markets you cite so why does it not work here? Ethnic makeup, disinterest among the listeners in general?
You would think that with the time people spend commuting here that they might want to keep up on current events. What about on FM instead of AM since you brought that up about DC?
J
jvparent
Guest
Anyone who's had any experience with CBS Radio should not be at all surprised. The people who run it will compromise ANY AM format in the cause of getting the revenue. Doesn't matter that the weekend of revenue generating block programs has an effect -- small, but an effect nonetheless -- on weekday listening.
CBS is what's WRONG with this business...on so many levels.
CBS is what's WRONG with this business...on so many levels.
It's math people!
They're asking $6000 per hour.
If they only do 7a-7p, thats 24 hours.
If they average $4000 per hour, thats about $5 million per year. How much to spots sell for on the weekend?
With 15 minutes of spots, at an average of $150 per spot, they are making $2.8 million.
That's an extra $2.2 million per year!
The question is will it kill their weekend PPM numbers and bring down their overall ratings? (it does at 97.1 and that is why they're moving it to AM)
They're asking $6000 per hour.
If they only do 7a-7p, thats 24 hours.
If they average $4000 per hour, thats about $5 million per year. How much to spots sell for on the weekend?
With 15 minutes of spots, at an average of $150 per spot, they are making $2.8 million.
That's an extra $2.2 million per year!
The question is will it kill their weekend PPM numbers and bring down their overall ratings? (it does at 97.1 and that is why they're moving it to AM)
Garrett said:
Absolutely. Good catch.
SandyG said:
With weekends considerably less salable than weekdays 6 AM to 7 PM, it's not likely they are going to loose much billing.
But they will lose listeners.
Block-time sales are the last refuge of the incompetent (or the desperate)... in my humble opinion. The losers who listen to an hour of "dead doctors don't lie" are not the desirable demographic that recycles into weekday listenership.
Not to mention that when you break regular programming to air paid junk it pisses off your P1 listeners royally, since they can't get what they depend on you for.
-- Doc
Block-time sales are the last refuge of the incompetent (or the desperate)... in my humble opinion. The losers who listen to an hour of "dead doctors don't lie" are not the desirable demographic that recycles into weekday listenership.
Not to mention that when you break regular programming to air paid junk it pisses off your P1 listeners royally, since they can't get what they depend on you for.
-- Doc
Two words: colon blow. :
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