INDIANAPOLIS SEPTEMBER PPM

[N_D_Radioguy]

PPM seems to be very good to "at-work" type stations and not so good to urbans. Stations like WIBC are not often listened to for any length of time in drive times when they focus on news. They're great when there is breaking news but otherwise once you've heard the news you don't need to hear it again any time soon. And when it's sunny and dry for weeks at a time who really wants to hear the same forecast every 10 minutes. I'm sure they're hoping for some big storms.

I understand your point, but respectfully diasgree. Fans who love Rush, Hannity, etc. tend to over-report their listening in the diary world. The PPM exposes the reality. There are all-news stations in New York and Chicago that kill the closest talk competitor. You're right that radio is great for breaking news. No other form of media can compete (WHEN stations are properly staffed). A lot of stations that don't do well at news/talk simply do it poorly. Crime-scene/fatal crash stories do well on TV, but research shows they're depressing on radio. There's a lot of bad writing in radio newsrooms with very little production value.

The News stations are going up and the Talk stations are going down, in part, because the PPM model is built on exposures. This heavily devalues TSL. Arbitron claims that virtually all "listening experiences" are between nine and 13 minutes and that window is immovable. It's no longer about pulling them through the break to the next quarter-hour; it's about getting them to come back after the break -- a new reality that advertisers must love.

Succinctly, we're now only interested in attracting listeners -- no one gives a s%^t if we keep them.

 

[hoosier45guy]

The numbers have been out for two days now. Nothing at all mentioned in the Star or IBJ. Will Charlie Morgan be having a "book party" monthly?

 

[bigtime]

Even in the diary world, to get greater TSL gaining more occurences of listening was easier than keeping people longer. Nonetheless, with PPM WIBC benefits more for a person listening to Rush Limbaugh for 3 hours than the same person tuning in for 5 minutes in each of those hours.

 

[flyondawall]

looked at the Sept numberbs for Indy

not a blip for WXLW nor WFDM

are they performing that bad that Ben Davis shows up and they dont

who is the owner ? and do they know anything about radio?

just a thought

 

[BobOnTheJob]

My guess--and that's all it is--is that they didn't install the PPM Encoders.

 

[cold_coffee]

Only Ad Agencies believe ratings are real! Ut Oh! That's kind of important.

 

[perenoel6218]

Yes, BobOntheJob....just like us at WITT, we are still awaiting the PPM encoder
from Arbitron. It apparently is a unit that has to be custom built or modified
for each individual station. That is the next step in WITT being up and running
for a rating which most likely will come sometime in December.
WITT won 4th place this year in the Channel 6 A-List challenge. WITT congratulates
WHUM in Columbus and Bruce and Mitsy.
So because WITT is not yet encoded it too did not show up in the PPM numbers.
Nice to see WFYI and WICR though showing up.

 

[bigtime]

How does WFYI compare with WIBC?

 

[Dingy Harry]

WFYI looked very strong in mornings and afternoons. Actually ahead of WIBC. Middays very weak.

 

[PTBoardOp94]

If you consider WICR's 0.5 share "showing up" ... a 0.5 for a station like that plays classical and jazz seems pretty pathetic to me. Compare to my local classical station (which is an NPR affiliate), WNIN-FM which cumes about the same in a market 115 ranks smaller.

The NPR news product is very well regarded. And I think WIBC is making a mistake if they try to copy that on a local level.

 

[Dingy Harry]

Got to skim some September numbers. WNTR rebounded nicely. It is the leading station in Entercom cluster. ZPL is not doing very well. Smiley is the tank. I mean not a half empty tank... I mean running on fumes! I'm surprised that there has been little talk here that B & T are no longer the top ranked morning show in the market. It is now the WFMS morning show! B & T still win 25-54, but not by a huge margin. WJJK is on fire. WYXB strong too. WTLC has bumped up in 25-54 and WHHH looks much healthier 18-34 than they did in the first two months.

That's the September in Sixty Seconds update on Radio-Info!

 

[N_D_Radioguy]

Got to skim some September numbers. WNTR rebounded nicely. It is the leading station in Entercom cluster.

That's rather like being the thinnest kid at Fat Camp, isn't it?

... or the prettiest one on the Flag Girl squad.

... or a "huge midget."

 

[Dingy Harry]

...and don't forget the most macho guy in glee club!

 

[BobOnTheJob]

Do I understand the ratings correctly in that if a station shows a weekly cume of 33400, 100% of that cume is within Marion/Johnson/Shelby/Hancock/Hamilton/Hendricks/Morgan Counties?

 

[N_D_Radioguy]

Do I understand the ratings correctly in that if a station shows a weekly cume of 33400, 100% of that cume is within Marion/Johnson/Shelby/Hancock/Hamilton/Hendricks/Morgan Counties?

... and Boone.

 

[BobOnTheJob]

Do I understand the ratings correctly in that if a station shows a weekly cume of 33400, 100% of that cume is within Marion/Johnson/Shelby/Hancock/Hamilton/Hendricks/Morgan Counties?

... and Boone.

Forgot Boone...thanks!

 

[hoosier45guy]

Here's some interesting full week cume persons numbers comparing diary based data with people meter data:

For the Fall/Winter/Spring diary average, Q95 was #1 A25-54. They are #4 September PPM.

WFMS was #2 and went to #8.

WZPL #3 to #9.

Conversely, WYXB is now #1 PPM A25-54 cume after being #14 diary.

WNTR is #2 PPM from #11 and WJJK #3 from #4 diary.

 

[bigtime]

Looks like with ppm up is down and down is up. A whole different look than the diary system of the past 40 years.

 

[RDO]

Looks like with ppm up is down and down is up. A whole different look than the diary system of the past 40 years.

That's what a lot of people expected.

Now think back to all the stations that died because of bad diary ratings. They may actually have had more listeners than thought.

 

[Dingy Harry]

It's true. All the stations had the same amount of listeners they do today. The measurement tool is just different. It's like learning kilometers after measuring miles all your life. TV went through this a long time ago with Nielson when they went to boxes.