R
Rick Rose 2.0
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Clear Channel just launched a rhythmic chr in st louis and they already own a chr and urban in that market
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IS 105.7 GOING TO CHANGE???
- Thread starter BIGSTICK
- Start date
artiemad said:Nope.
According to the logic presented above, a station could have a 0.2 share, be in 5th place 18-34, and still be a "good sell"
If an ATL station had a 0.2 share 18-34 it wouldn't be ranked 5th, it wouldn't even rank in the top 30, comment is illogical.
a top 3 market rank in any demo =$, being 5th isn't horrible however.
There are 5 full-signal stations in Atlanta that appeal to 18-34 year olds, and Wild is on the bottom of the list - as far as rankings go, IT COULDN'T BE ANY LOWER, unless it was passed by an AC/Country/Urban AC/etc. station
5th place out of 5 is nothing to brag about, especially when the actual share number is 2.5
There are 5 full-signal stations in Atlanta that appeal to 18-34 year olds, and Wild is on the bottom of the list - as far as rankings go, IT COULDN'T BE ANY LOWER, unless it was passed by an AC/Country/Urban AC/etc. station
5th place out of 5 is nothing to brag about, especially when the actual share number is 2.5
[/quote]
being 5th in your target demo isn't anything to celebrate about correct, however in Oct, Wild was a 1/2 share behind sister Power and less than 2 shares from Q which occupied 3rd place. The "actual share number" you reference a 2.5, was the published 6+ share number, their share among 18-34 year olds was nearly 3 times higher than that. now you know.
5th place out of 5 is nothing to brag about, especially when the actual share number is 2.5
[/quote]
being 5th in your target demo isn't anything to celebrate about correct, however in Oct, Wild was a 1/2 share behind sister Power and less than 2 shares from Q which occupied 3rd place. The "actual share number" you reference a 2.5, was the published 6+ share number, their share among 18-34 year olds was nearly 3 times higher than that. now you know.
artiemad said:The "actual share number" you reference a 2.5, was the published 6+ share number, their share among 18-34 year olds was nearly 3 times higher than that. now you know.
Their share 18-34 was 7.5, and there were four stations higher than that, including a Hot AC? Sorry, I don't buy that...
I agree that they were doing alright last month, but that was before CC put all their efforts into advertising Power, and solidly leaned it Rhythmic
105.7 is back to premium choice over nights (on weekdays). This means they are playing a predone top 40 playlist that is ALMOST IDENTICAL to Power's (and other typical mainstream chr) playlist over nights. I don't see WiLD lasting too much longer, although I must admit that ClearChannel has done this exact same thing in other markets.
But then again, notice how many of the stronger format flip predictions made on this board have unfolded. It seems like many people are just as positive about the feeling that something is going on at WiLD as well.
But then again, notice how many of the stronger format flip predictions made on this board have unfolded. It seems like many people are just as positive about the feeling that something is going on at WiLD as well.
KDM 7000 said:105.7 is back to premium choice over nights (on weekdays). This means they are playing a predone top 40 playlist that is ALMOST IDENTICAL to Power's (and other typical mainstream chr) playlist over nights.
Lol I can't believe we have 4 CHRs
atlantaboy said:KDM 7000 said:105.7 is back to premium choice over nights (on weekdays). This means they are playing a predone top 40 playlist that is ALMOST IDENTICAL to Power's (and other typical mainstream chr) playlist over nights.
Lol I can't believe we have 4 CHRs
You should read my blog this week: http://www.atlairwaves.blogspot.com
KDM 7000 said:105.7 is back to premium choice over nights (on weekdays). This means they are playing a predone top 40 playlist that is ALMOST IDENTICAL to Power's (and other typical mainstream chr) playlist over nights.
Their overnight playlist is still solidly Rhythmic (i. e. Ludacris, Jonn Hart, Young Money, Miguel, French Montana, Trey Songz, Wiz Khalifa, etc.) There are still some pop tiles mixed in, but there's no way that's the Clear Channel Premium Choice playlist for CHR...
Did you mean Premium Choice Rhythmic?
atlantaboy said:KDM 7000 said:105.7 is back to premium choice over nights (on weekdays). This means they are playing a predone top 40 playlist that is ALMOST IDENTICAL to Power's (and other typical mainstream chr) playlist over nights.
Their overnight playlist is still solidly Rhythmic (i. e. Ludacris, Jonn Hart, Young Money, Miguel, French Montana, Trey Songz, Wiz Khalifa, etc.) There are still some pop tiles mixed in, but there's no way that's the Clear Channel Premium Choice playlist for CHR...
Did you mean Premium Choice Rhythmic?
Yes. I didn't know whether or not that was a standard premium choice playlist for all top 40 stations or if there was another more mainstream top 40 premium choice playlist out there. The one I heard on many of the west coast stations I've listened to are the same as the one on WiLD, but then again, all those stations are also rhythmic. However, sometimes that premium choice playlist sounds very mainstream top 40 in comparison to the rest of the station's actual playlist (which is probably why I considered it top 40 without thinking).
KDM 7000 said:atlantaboy said:KDM 7000 said:105.7 is back to premium choice over nights (on weekdays). This means they are playing a predone top 40 playlist that is ALMOST IDENTICAL to Power's (and other typical mainstream chr) playlist over nights.
Their overnight playlist is still solidly Rhythmic (i. e. Ludacris, Jonn Hart, Young Money, Miguel, French Montana, Trey Songz, Wiz Khalifa, etc.) There are still some pop tiles mixed in, but there's no way that's the Clear Channel Premium Choice playlist for CHR...
Did you mean Premium Choice Rhythmic?
Yes. I didn't know whether or not that was a standard premium choice playlist for all top 40 stations or if there was another more mainstream top 40 premium choice playlist out there. The one I heard on many of the west coast stations I've listened to are the same as the one on WiLD, but then again, all those stations are also rhythmic. However, sometimes that premium choice playlist sounds very mainstream top 40 in comparison to the rest of the station's actual playlist (which is probably why I considered it top 40 without thinking).
Makes sense - I still think that overnight playlist has enough Urban titles though that Clear Channel could justify keeping both Wild and Power
This is Clear Channel's Mainstream CHR Premium Choice BTW - it's more like Q100 I think
http://www.allaccess.com/mediabase/q/report/playlist/station/PCHR-FM
3pm?Mike said:105.7 could it change tomarrow ?
artiemad said:3pm?Mike said:105.7 could it change tomarrow ?
Are you serious, or what????
3pm?Mike said:105.7 could it change tomarrow ?
[/quote]
Are you serious, or what????
[/quote]
I would say not in light of the fact that Wild just hired an APD/MD to replace the dude who just left.
artiemad said:3pm?Mike said:105.7 could it change tomarrow ?
Are you serious, or what????
[/quote]
I would say not in light of the fact that Wild just hired an APD/MD to replace the dude who just left.
[/quote]
What an awful station...........I despise Clear Channel....
Well, in this case, I'd say that Atlanta's CHR situation is FINALLY complete. I seriously don't think Q100 20 is necessary anymore. Power, Q100, and WiLD cover all ends of the chr spectrum (with B98.5, Star 94, covering the extreme basics of it all and mixing it up with other things).
The main problem with WiLD, however, is that since it is 100% rhythmic, it tends to play a lot of hip hop hits that half of the other 27 urbans already play, so although it is a format of its own style that delivers some variety, it overlaps other stations the same way Q100 does with both Star and B98.5!
I'm not sure how Atlanta went from being the Bermuda Triangle of Top 40 radio, a place where CHR could never work to a place where a bunch of top 40 overlapping is going on. But I guess that's normal nowadays because not only are a lot of other places doing the same thing, but a lot of today's top 40 music are also safe enough for both Hot AC and AC. But having no official oldies station IS weird, though.
I wonder if anyone can unexpectedly "sneak in" an oldies or soft ac (or an unique combination of the both) format while B98.5 is on Christmas music? Or could B98.5 come back after the holidays with a slight music tweak? Currently, B98.5 is ALMOST a variety hits format.
The main problem with WiLD, however, is that since it is 100% rhythmic, it tends to play a lot of hip hop hits that half of the other 27 urbans already play, so although it is a format of its own style that delivers some variety, it overlaps other stations the same way Q100 does with both Star and B98.5!
I'm not sure how Atlanta went from being the Bermuda Triangle of Top 40 radio, a place where CHR could never work to a place where a bunch of top 40 overlapping is going on. But I guess that's normal nowadays because not only are a lot of other places doing the same thing, but a lot of today's top 40 music are also safe enough for both Hot AC and AC. But having no official oldies station IS weird, though.
I wonder if anyone can unexpectedly "sneak in" an oldies or soft ac (or an unique combination of the both) format while B98.5 is on Christmas music? Or could B98.5 come back after the holidays with a slight music tweak? Currently, B98.5 is ALMOST a variety hits format.
Well since they've hired Kevin Cruise, a CHR/Rhythmic name by the way, it looks like Clear Channel plans to keep the format, which surprises me. Right now, it's hard to tell what the market's CHR ratings will look like when they settle down. New stations, meaning Power 96-1, tend to get a lot of sampling, which sometimes increases their numbers in the early months. The ratings in the first few months of 2013 will be interesting.
KDM 7000 said:I seriously don't think Q100 20 is necessary anymore.
I agree - and we need an Alternative station in its place...
RoddyFreeman said:Well since they've hired Kevin Cruise, a CHR/Rhythmic name by the way, it looks like Clear Channel plans to keep the format, which surprises me.
So, I guess this means Power is sticking to strictly pop music and plans to keep their playlist EXTREMELY tight (???) There's still about a dozen CHR songs they're not playing. UURRGGHH!!
electroboy73 said:RoddyFreeman said:Well since they've hired Kevin Cruise, a CHR/Rhythmic name by the way, it looks like Clear Channel plans to keep the format, which surprises me.
So, I guess this means Power is sticking to strictly pop music and plans to keep their playlist EXTREMELY tight (???) There's still about a dozen CHR songs they're not playing. UURRGGHH!!
The dilemma here is if Power doers go full top 40 or even just a little farther with their rhythmic lean, they'll be forced to start playing songs that are not only already playing on WiLD, but are also playing on the 27 urbans as well.
I wonder what will happen if hip hop and r&b rises back up and redominates the top 40, rhythmic, and urban charts all over again. What would the Atlanta dial sound like if that happened NOW? ;D I'm sure if that happened it would force Q100 to have to flip formats because they wouldn't want to play about 50 to 70% of the hip hop hits!! ;D
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