I can't blame Maroon 5 for that. The show's producer, the NFL, felt that had to incorporate other artists, and that confused the show.
In the middle of the show, all of a sudden we see SpongeBob SquarePants. Can you imagine that happening to Springsteen?
Then a couple of rappers take the show over. They do a few songs, and then Maroon 5 come back. It was a mess.
It was disjointed. Cross-collaboration can work, but this was not the best case study.
And I’d al ost put SpongeBob out of my mind...it was so out of context.