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Jhani Kaye Leaving KRTH/KTWV
- Thread starter calguy
- Start date
As long as we're speculating, flip KTWV to Hot AC/Adult CHR and go after women 25 to 54 and flank KAMP and chase the same dollars that are being captured by KBIG and the other stations that target the demo. Put sports on KRTH and tweak KCBS to be the "classic hits/adult hits" of this market- basically doing what they do know and go after the 25 to 54 former KROQ listeners who have aged out of the 18 to 34 group.
The clock is ticking on the demos who listen to music that currently gets played on traditional classic hits stations, and the writing is already on the wall with Smooth Jazz/NAC.
The clock is ticking on the demos who listen to music that currently gets played on traditional classic hits stations, and the writing is already on the wall with Smooth Jazz/NAC.
justpassingthough said:
KCBS is a well performing station, and Mr Weatherly has consistently adjusted it to perform well in 25-54, where it remains in the top 10.
Incidentally, KROQ is currently around 3rd in 25-54 in LA... it is definitely not just an 18-34 station. In fact, just over 50% of its listeners are over 35 now.
As to going after KBIG, remember that the success of most Hot ACs of late has to do with the light Alternative cuts they are playing. Adding another of this kind might affect KROQ... plus fragging KBIG's 5 share means having two stations with below a 3 share, which puts them in the same status as KRTH and KTWV already are...
The worst phrase you can ever hear in a staff meeting that announces a sale or a management shakeup is:
"we anticipate NO CHANGES"
That statement above is the proverbial kiss of death, and is code for "get your resume and audition mp3s in order now"...
"we anticipate NO CHANGES"
That statement above is the proverbial kiss of death, and is code for "get your resume and audition mp3s in order now"...
DavidEduardo said:
Splitting the shares between the Hot AC's would probably be true in this market. However, wasn't the same said when KLSX flipped to CHR and the assumption was that KIIS would lose share over this? KIIS has been steady or grown since KAMP has been around, so maybe Hot AC is being underserved in this market in the same way as CHR.
I have no research to back this up, I just wanted your take. Certainly, KPWR has felt some of the hit from KAMP signing on, even though they're not technically the same format but chase the same listeners.
Los Angeles currently has five stations doing sports in one form or another (KSPN, KLAC, KTLK, KFWB, and KLAA). In total, there's not much audience according to Arbitron, and only enough revenue to keep probably two of them profitable. While CBS could move the Clippers to a new FM sports station, there's not enough other play-by-play out there to attract significant numbers of listeners the way CBS did in Detroit (Tigers and RedWings rule the market). If the mission is not just to replace the revenue currently generated by KTWV-FM and KFWB's Clippers $, but to grow it, that could be a tall order.
Shoot From Hip said:
That depends. Historically it's easier to grow revenue on talk stations because of all the non-spot revenue opportunities. That's why all-news WTOP is #1 in revenue. Also why Kevin & Bean help make KROQ so profitable. Music stations get listener pressure to limit spot breaks. On the other hand, the CBS Sports Network is a syndicated service that splits money with Cumulus. So the station only gets a fraction of the money it would get with local programming.
TheBigA said:
The first station to go FM sports will not be without broadcast opportunities for long. Yes, the major teams are all locked up in long-term contracts, but contracts have been broken before and each major league team plus USC and UCLA would love to get their games on FM as well. Somebody will make the move to get themselves on FM. Within only a year or two, the FM sports station will be THE sports station and all of the AM wannabes will be fighting for the scraps. Right now, CBS and KTWV is the most likely place for that to happen, regardless of what was said at the meeting. You don't really believe what suits tell you at the corporate meeting, do you? In RADIO???
justpassingthough said:
Amp counted on several things... including historical double digit format shares for CHR.
They came on with less talk than KIIS, which gave them an immediate benefit for Hispanic listeners who may not be as enamored of Seacrest as some. They seemed a bit more rhythmic, so the could have peeled off settlers from Power, and they definitely impacted KSSE and, to an extent, KLVE with women.
Notice that this whole strategy involved the Hispanic markets.
My FM and hot ACs in general underindex in Hispanics, due no doubt to the amount of alternative leaning product they include. In LA where over 50% of the 18-34 is Hispanic, that does not bode well for expanding the shares; I think it would just produce fragmentation.
DavidEduardo said:
Do you think the addition of Liz Hernandez to KBIG's morning show was an attempt to lure more Hispanic women? I imagine Valentine's show wasn't doing all that well with this audience before, and Liz is a somewhat known commodity in the market.
justpassingthough said:
The era when a station could pay lip service to the Hispanic community by adding someone with an Hispanic surname are long gone and were never effective, anyway.
The real issue with Hot AC stations is the more limited appeal of the alternative leaning songs... which is why Hispanic females gravitate either to KIIS or KHHT, not KBIG, in the CC cluster.
DavidEduardo said:
KBIG is among the top 5 English stations among Hispanic listeners in L.A. I think they actually do pretty good index wise. Hot AC has become more pop and rhythmic over the last few years and that's when My/FM grew.
Radioresearcher said:
Agreed. KBIG has a decent amount of rhythmic music on their playlist, including a handful of gold tracks that Hot AC never touched when it was new. It appears that the format has shifted into the hole previously occupied by CHR by try to pick up some of the listeners who probably felt disenfranchised by the non stop on-slaught of hip hop on CHR.
I would hope the days of lip service by hiring someone with a Hispanic surname are long gone, but I was asking in the sense that they've picked up a DJ who worked at a station in the market that catered primarily to Hispanics, so she has experience in catering to the desired audience.
<<I would hope the days of lip service by hiring someone with a Hispanic surname are long gone, but I was asking in the sense that they've picked up a DJ who worked at a station in the market that catered >>primarily to Hispanics, so she has experience in catering to the desired audience.>>
Liz Hernandez is replacing Irma Blanco. The only real difference is that Liz is younger and on TV already. PD's like that, they think it'll help them get TV time. In this PD's case, he's 1. Starstruck. 2. Doesn't like people to be past a certain age. Though he and CC would never admit it, track records indicate it. Oh and Liz is scorching hot.
Liz Hernandez is replacing Irma Blanco. The only real difference is that Liz is younger and on TV already. PD's like that, they think it'll help them get TV time. In this PD's case, he's 1. Starstruck. 2. Doesn't like people to be past a certain age. Though he and CC would never admit it, track records indicate it. Oh and Liz is scorching hot.
Radioresearcher said:
If you look at the percentage of the cume that is Hispanic, it really underindexes in 18-49. At the same time, stations like Power and Kiss and Amp considerably overindex. While KBIG is #1 in 25-54, for example, it is not near that in Hispanics 25-54.
This is the reason I think that there would be no expansion of the total Hot AC shares were there to be a second station. It would be the same 5.5 to 6 share in 18-49 split between two stations, neither of which would be a big winner in that case.
David:
I think you'd have to lean it differently certainly. But there seem to be shares in Women 18-49/25-54 to pull at in the market. NY has three profitable Hot AC's, L.A. could have 2.
I think you'd have to lean it differently certainly. But there seem to be shares in Women 18-49/25-54 to pull at in the market. NY has three profitable Hot AC's, L.A. could have 2.
T
Thomps2525
Guest
Before going into programming, Kaye jocked at KHSJ-Hemet, KAFY-Bakersfield, KFXM-San Bernardino, KUTE, KKDJ, KGBS and KROQ. He used the name "Johnny Kaye." (His real name is John Kazaroff.) Does anyone know when---and why---he changed the spelling to "Jhani"?
KIIS-FM has lost a full point six AMP Radio signed on; at one point they had a combined 10.1 share 6+.
KIIS peaked at a 10.0 share 12+ in the fall of 1984, when the format was enjoying a superb renaissance with personality-driven lineups and the widest possible range of music possible, a la the 60s and a part of the 70s.
I also don't see how another Hot AC station could grow the format's share in LA; some Hot AC stations have absurdly taken to adding some rhythmic artists to their playlists with mixed results.
However, it was the overloading of top 40 radio with hard-core rap & rhythmic music starting in the late eighties ironically with KIIS, which did just that after Power 106 went from non-existent to #1 in less than nine months, swiping a huge chunk of their teens in the process. That strategy was adopted by tons of top 40 radio stations across the country with predictably disastrous results, and 100+ stations bailed out of the format between 1989 & 2003, including longtime top 40 powerhouses such as WNCI & WZPL which evolved into Hot AC stations when that format took off in the early nineties, with KYSR, KFMB & KHMX leading the way.
KIIS peaked at a 10.0 share 12+ in the fall of 1984, when the format was enjoying a superb renaissance with personality-driven lineups and the widest possible range of music possible, a la the 60s and a part of the 70s.
I also don't see how another Hot AC station could grow the format's share in LA; some Hot AC stations have absurdly taken to adding some rhythmic artists to their playlists with mixed results.
However, it was the overloading of top 40 radio with hard-core rap & rhythmic music starting in the late eighties ironically with KIIS, which did just that after Power 106 went from non-existent to #1 in less than nine months, swiping a huge chunk of their teens in the process. That strategy was adopted by tons of top 40 radio stations across the country with predictably disastrous results, and 100+ stations bailed out of the format between 1989 & 2003, including longtime top 40 powerhouses such as WNCI & WZPL which evolved into Hot AC stations when that format took off in the early nineties, with KYSR, KFMB & KHMX leading the way.
Marv-L.A. said:
That 10 share was in the diary and before Hispanics made up over 50% of the market. Neither methodology nor market demographics permit a valid comparison with today's performance.
KIIS continues to be the top biller in the market.
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