nitnitr said:
NoMoreLurking said:
January 2012: KGO is up ever so slightly by "Oh-my-gawd-point-one" (0.1) to a 2.9. In 6+ share they're 14th; in 6+ cume they rank 22nd.
News still dominates the market more often than not, and KGO is missing the boat, in my opinion. With the right amount of local news, weather and traffic, and bringing in some talent that works locally, talking specifically to the SF market, it could make a run at the top.
I still think they made some very bad decisions in the past couple of years.
Agreed that Cumulus (and Citadel before that) made bad decisions, but I disagree that KGO could make a "run for the top" if they tweaked it.
First, KCBS is a 40+ year habit with people in the Bay Area, and I don't know anybody that was dissatisfied with it. And KCBS now has the advantage of an FM simulcast.
Second, KQED has the resources and the long-form presentation of NPR, and no commercials.
I don't see any room for an AM only commercial news station to take a significant portion of the news audience.
Personally, I'm so spoiled by NPR that I can only stand to listen to a commercial news station for more than a few minutes, and only on rare occasions - like when I want breaking news on the weekends, and KQED is running
Prairie Home Companion or something similar. The commercial load on KCBS (like KNX, WINS, or whatever) is atrocious. I know that All News is an expensive format so they need to run more commercials to make a profit. But that doesn't mean I have to tolerate it when I have multiple better alternatives (KQED + KALW).
So if I barely even need KCBS, what the hell do I need All News KGO for?