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KLOK Sold, Format Change Ahead

KCNL sold to Principal Broadcasting

Do you think Clear Channel will find another frequency for its La Preciosa format, now that
it sold 104.9 KCNL to ethnic/brokered specialist Principal Broadcasting? HMMMMM!
 
Re: KCNL sold to Principal Broadcasting

Henry Ochs said:
Do you think Clear Channel will find another frequency for its La Preciosa format, now that
it sold 104.9 KCNL to ethnic/brokered specialist Principal Broadcasting? HMMMMM!

They recently moved the more successful alternative format from 104.9 to 92.3; this was in part because the DoJ required them to sell the Spanish language station in San Jose. However, they have to sell all the SJ stations per FCC rules so there is nowhere to put the Preciosa format. In any case, Preciosa advised all local staff, such as PM driver Pepe Reyes, that they were being let go since the format was not continuing.
 
DavidEduardo said:
Henry Ochs said:
Do you think Clear Channel will find another frequency for its La Preciosa format, now that
it sold 104.9 KCNL to ethnic/brokered specialist Principal Broadcasting? HMMMMM!

They recently moved the more successful alternative format from 104.9 to 92.3; this was in part because the DoJ required them to sell the Spanish language station in San Jose. However, they have to sell all the SJ stations per FCC rules so there is nowhere to put the Preciosa format. In any case, Preciosa advised all local staff, such as PM driver Pepe Reyes, that they were being let go since the format was not continuing.
Can't they just move to 100.7 and 100.9 in Salinas, Monterey?
 
sfradio said:
Can't they just move to 100.7 and 100.9 in Salinas, Monterey?

No, because that station is fully staffed as the origination station for the network. SJ only had a live and local jock in PM drive, while everything else came from the Preciosa network or the morning show host's own network. It looks, in fact, as if the whole network is scaling back; from around 30 stations at one time, they are now at just 6 or 7 and no major markets at all.
 
DavidEduardo said:
No, because that station is fully staffed as the origination station for the network. SJ only had a live and local jock in PM drive, while everything else came from the Preciosa network or the morning show host's own network. It looks, in fact, as if the whole network is scaling back; from around 30 stations at one time, they are now at just 6 or 7 and no major markets at all.

So are you saying that the point of origination for Preciosa is the Salinas/Monterey station? I always thought their "head end" (not sure what else to call it) was in San Jose.

Dave B.
 
Don't know about now, but it did originate from there when they started the network, and was fed to SJ and all the other stations on the network.
 
DaveBayArea said:
So are you saying that the point of origination for Preciosa is the Salinas/Monterey station? I always thought their "head end" (not sure what else to call it) was in San Jose.

The operation was supposed to move to SJ, but (and I am postulating based on events) when CC went private, a condition was to sell all the SJ stations as they were grandfathered for Clear. With the sale, the grandfathering "reset" to the current market cap rules and the SJ properties could not stay.

So, the move was stopped. SJ originates a PM drive shift locally, while all the rest comes from Salinas. The morning show host did not wish to move from Salinas, and even after "leaving" CC, continues to self produce his show from Salinas (Preciosa tried a different morning show, which tanked royally, and then took the original show from the ex-employee's feed). The manager of the net is also in Salinas last I knew ( a few months ago).

The Preciosa format started at KPRC FM, not in San José. It was a pretty direct copy of the format in place on KRCD in LA since 2000, song for song, hour by hour. It worked really well in Salinas and the new CC Hispanic initiative started putting it on in other markets.
 
Re: KCNL sold to Principal Broadcasting

Henry Ochs said:
Do you think Clear Channel will find another frequency for its La Preciosa format, now that
it sold 104.9 KCNL to ethnic/brokered specialist Principal Broadcasting? HMMMMM!
Clear Channel is all about clustering sales. La Preciosa was hard to cluster with an alternative rock station and a classic rock station, so when it comes down to who would benefit CC more, it would be Channel 92.3. CC would probably be able to offer a better packaging deal with KUFX and KSJO, both reaching male demos. Channel 92.3 has also been doing pretty good in ratings both in San Jose and surprisingly San Francisco.
 
Re: KCNL sold to Principal Broadcasting

radiojomo said:
Clear Channel is all about clustering sales. La Preciosa was hard to cluster with an alternative rock station and a classic rock station, so when it comes down to who would benefit CC more, it would be Channel 92.3. CC would probably be able to offer a better packaging deal with KUFX and KSJO, both reaching male demos. Channel 92.3 has also been doing pretty good in ratings both in San Jose and surprisingly San Francisco.

I think that the main issue was that 92.3 was probably considered easier to sell with an English format, since the other two stations have to go per the market cap rules. Preciosa had to go first, per an agreement with the DOJ.

In any case, the Channel numbers up to and through October were for 104.9, and the SF numbers were almost all the ones from Santa Clara coounty, which is part of the San Francisco MSA anyway.
 
weav said:
So did the format just burn out naturally or were there operational errors that drove listeners away?

They made many mistakes, starting with changing the very successful morning show for one that did not work in the format. Then they got, over time, direct competitors who caused them to have to drop the format (such as with KEGL in Dallas) or eroded the market rank (like KBRG in SJ).
 
So what stations are left for Clear Channel to sell in San Jose, and how soon will they have to move them?
 
daveortega said:
KLOK owner Principle also picked up 92.3 this month - Channel 92.3 is likely on the way out.

Principle bought 104.9 KCNL, not 92.3. This is one of the three stations that moved to Aloha Trust when the privatization of Clear Channel reset the grandfathered excess ownership of the current caps (which have markets defined per Arbitron, which includes San Jose in the San Francisco MSA).

KSJO and KUFX still are owned by Aloha after the sale of KCNL to Principale and must be sold... unless Clear is able to get some kind of waiver. They might be able to sell one SF metro AM, and keep a SJ FM... these, of course, are issues that Clear and its FCC consel and the commission itself will determine.
 
Perhaps this article should have left references to 92.3 out; 92.3 is KSJO, right?

"Principle Acquires KCNL-FM (Channel 92.3)/San Jose
Principle Broadcasting Network has agreed to acquire KCNL-FM (Channel 92.3)/San Jose, a 6kw outlet licensed to Sunnyvale, CA. PBN is purchasing the station from Clear Channel's Aloha Station Trust. Terms of the deal were not disclosed. Principle is likely to drop the Alternative format as the company's other stations air multi-ethnic brokered media.

Principle President/CEO Bill Saurer said, "Principle looks forward to operating both KLOK-AM and KCNL-FM in the San Francisco-San Jose Bay Area and serving the multicultural community." KLOK also broadcasts an Ethnic mix at 1170 AM.

Media Venture Partners was the exclusive broker for the transaction. (11-13-09)"

http://news.****************/cgi-bin/rol.exe/headline_id=b12032
 
One other historical tidbit - this is now the second time 1170 and 104.9 have been tied up. It went the other way around in 1988 when the Villanueva's united their KBRG-FM with the purchase of KLOK-AM.

Today, the King Road studios are back in operation, likely to be the home again for both stations.
 
Which will turn these two stations into just two other "Wasted Radio Signals" in the bay area as a direct result of collusion between "The Big Boys" and "pip squeak radio station operators" to lessen competition on the backs of "The Big Boys!" And for all of you that will say this is not true......go tell your tales to someone else already because I will never buy what you are saying! The sale being brokered by Media Venture Partners just gives "The Big Boys" the cover they need to get away with the same old anti-competitive routine over and over.
 
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