jeff715 said:
Robert Bass said:
melonhead said:
They need money and are going to put a station on that makes some....which means its not going to be rock. CC already has EDGE and Lonestar, they will not add a 3rd fragmentation to a losing track record on ROCK formats. This station will be SMOOTH JAZZ
Not likely, since the target audience skews older, and adverts won't go for it.
R
Robert,
With all due respect... how old does KLUV skew? How old does Lonestar skew? How old does WRR skew? Maybe they have finally listened to what people want rather than what consultants and sales guys want. Smooth Jazz works well in most of the other majors and there has been a void here for over a year. I can't imagine Radio
WRR skews extremely "old" and has low revenues. It only survives because the city owns it. When the city sells it -- and at some point, a city council will be come into office that will sell it -- the format will be gone. The number of commercial classical stations in the country is down to a very small number because the audience is too old to generate revenue to sustain them.
KLUV has taken great pains to attempt to get "younger" over the years -- with many complaints here on this board about that lack of "real oldies" (i.e. dropping 50s oldies, continuing phase-out of 60s, etc.).
Smooth jazz is in the same boat. As has been noted 50 times on this board, the format skews old. The national Arbitron trends showing it aging year over year. On average now, most of the audience is 50+. That's why the number of stations with the format has been on a decline. There are a few smooth jazz stations with decent 25-54 numbers, but they are rare and a small percentage of the smooth jazz outlets in rated markets. Clear Channel hasn't started any new smooth jazz stations in some time -- it has shut down smooth jazz stations in recent years rather than launch new ones. The few they have left buck the trends and have decent numbers. Fort Myers is probably a good fit since that market is filled with a huge population of retired folks; so if its 100.1 there is skewing old, it probably isn't that big of a deal. Their Baltimore outlet has been speculated about a format change for some time; they just replaced some local shifts with network shows.
97.1 unless they flip either the Edge, Lonestar or Mix. They are too similar to the "Radio" format. I understand that you may not like smooth jazz and that radio is a for profit biz. But, if they installed their BA smooth jazz network with local traffic and weather it could work. I would love to hear Dave Koz in afternoon drive... Allen Kepler's top 20 SJ countdown on Sunday morning etc. Just my humble opinion and one that some on here love to hate. So be it.
It would be great for certain segments of the population to have a standards outlet on FM, a 50s oldies outlet, and so on. One could also wish and post on bulletin boards all day long about how nice it would be to win a $250 million lottery drawing. It doesn't make the odds of it happening any more realistic. Based on how KOAI went out, the image is that format wasn't working.
The only way I see it coming back would be like WJJZ Philly. Clear Channel killed off the station. When the 97.5 Trenton signal was moved in, their owners brought back the calls and format. Launching a new signal with familiar calls and format of a station that recently went away was probably an easy way to generate some buzz...