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La Preciosa se va

Slambang said:
Hey, im in agreement with ya that you cant program for everybody..oh wait..we have sat. radio for that dave ;) I know you're a cheerleader for these formats and thats cool, just feel like they've hijacked decent stations on commercial radio because its easier to turn a profit...

I'm in agreement with Slam. Pedro's Taco Shack and Flea Market Emporium
will buy ten years worth of spots and keep the lights on if you sell them
to him at 25 bucks a pop.

Although they DO serve a segment of the population here in DFW,
not everyone is freakin' Mexican. Plus, we tend to speak ENGLISH
here north of the Rio Grande, and the Border Patrol fence. I swear
sometimes I think I'm in Guadalajara when I scan through the AM/FM
dial. Pretty pathetic when most of the stations across our dial are
NON-ENGLISH speaking. I heartily welcome back an ENGLISH
speaking format, if that is what CC intends to do with it. Good Lord, we
need one!
 
theshadow said:
I'm in agreement with Slam. Pedro's Taco Shack and Flea Market Emporium
will buy ten years worth of spots and keep the lights on if you sell them
to him at 25 bucks a pop.

Geem that does not explain the Lexus campaign on Spanish langauge radio... to give but one example of the $1 trillion dollar US Hispanic market.

[/quote]Although they DO serve a segment of the population here in DFW,
not everyone is freakin' Mexican. [/quote]

But 25% of the Metroplex population is.

[/quote]Plus, we tend to speak ENGLISH
here north of the Rio Grande, and the Border Patrol fence. [/quote]

It may come as a surprise to an American, but an awful lot of the world speaks more than one language. The fact is that most Hispanics in the market also speak some or a lot of English, but the music and entertainment preferences of people are formed in adolesence and that is why Spanish language radio is so prefered by even the English dominant Hispanics.

[/quote]I swear
sometimes I think I'm in Guadalajara when I scan through the AM/FM
dial. Pretty pathetic when most of the stations across our dial are
NON-ENGLISH speaking. [/quote]

Actually only a small number are in Spanish, but who is paying attention to facts?
 
DavidEduardo said:
Geem that does not explain the Lexus campaign on Spanish langauge radio... to give but one example of the $1 trillion dollar US Hispanic market.
Although they DO serve a segment of the population here in DFW,
not everyone is freakin' Mexican. [/quote]

But 25% of the Metroplex population is.

[/quote]Plus, we tend to speak ENGLISH
here north of the Rio Grande, and the Border Patrol fence. [/quote]

It may come as a surprise to an American, but an awful lot of the world speaks more than one language. The fact is that most Hispanics in the market also speak some or a lot of English, but the music and entertainment preferences of people are formed in adolesence and that is why Spanish language radio is so prefered by even the English dominant Hispanics.

[/quote]I swear
sometimes I think I'm in Guadalajara when I scan through the AM/FM
dial. Pretty pathetic when most of the stations across our dial are
NON-ENGLISH speaking. [/quote]

Actually only a small number are in Spanish, but who is paying attention to facts?[/quote]

I think some of the anti-Spanish sentiment we see in threads like these comes from the failure of many newly arrived Mexicans to make any efforts toward assimilation into American culture. It seems many want, if not demand, that we instead change our language and culture to accomodate them.

I'm basically a mutt, as many Americans are, but I do have significant French and Native American heritage. At some point along the way, my ancestors made the decision to abandon their old languages and ways and integrate fully with American culture. I'm thankful that they did.
 
Gee... A mere 25% of the DFW metro speaks spanish? :eek: Wow, that's hardly a significant percentage. ::)

R
 
Radioman100 said:
I think some of the anti-Spanish sentiment we see in threads like these comes from the failure of many newly arrived Mexicans to make any efforts toward assimilation into American culture. It seems many want, if not demand, that we instead change our language and culture to accomodate them.

Amen, Radioman. My point exactly.
 
Radioman100 said:
I think some of the anti-Spanish sentiment we see in threads like these comes from the failure of many newly arrived Mexicans to make any efforts toward assimilation into American culture. It seems many want, if not demand, that we instead change our language and culture to accomodate them.

I'm basically a mutt, as many Americans are, but I do have significant French and Native American heritage. At some point along the way, my ancestors made the decision to abandon their old languages and ways and integrate fully with American culture. I'm thankful that they did.

Hispanics do assimilate about as fast as any other large immigrant groups in the past, inlcuding Italians, Poles, Germans, etc. There is an interesting study at http://pewhispanic.org/reports/report.php?ReportID=82 and the data was just released.
 
DavidEduardo said:
Hispanics do assimilate about as fast as any other large immigrant groups in the past, inlcuding Italians, Poles, Germans, etc. There is an interesting study at http://pewhispanic.org/reports/report.php?ReportID=82 and the data was just released.

Perhaps, but modern immigrants from Italy, Poland, Germany come here already knowing the language. I have a few friends that grew up elsewhere, specifically Sweden, Spain and Germany. All three of them were required to take English in school.

I read the report you linked David. Though I did see a lot of data on how fast Spanish speaking immigrants are learning English, I didn't see any data that suggests they're learning it as quickly as immigrants from non-English speaking countries did in the past.

In the past, I have to think people would have assimilated more quickly. You had to if you wanted to survive. Immigrants that didn't speak English back then, or even spoke it with a pronounced accent were shunned and ridiculed. These days, political correctness prevents this. Nobody dares mock immigrants that don't learn the language for fear of being labeled a racist.

Nothing could be further from the truth. I live in Texas, where we have a large Hispanic population. Several of my best friends are of Hispanic descent. My last girlfriend was of Hispanic descent (and didn't speak a word of Spanish by the way.) These friends of mine have fully assimilated into American culture, and I'm glad they're here. The people that sneak in, refuse to learn the language or buy car insurance, not so much.
 
Spanish-language broadcasting is a hard nut to crack. You'd better have some good research to start with, some well-plugged in programmers to get it on the air, and a sales staff that can speak the language.
Hispanics in Texas are a moving target. Second generation Mexicans have a much different outlook than new arrivals from Honduras. Even legal residents are leery of things like surveys.
Add to that the low average 'power ratios' for spanish-language media, mix in the backlash currently in vogue against undocumented immigrants, factor in the lower wages and don't forget the billions sent to the home country...you better know what you're doing if you want to tap into the buying power of that segment of the population. CC does not have the expertise.
I expect another 'station in a closet' effort, aimed at the lower range of 18-54...
That would be rap, heavy metal, or chick-tunes (whatever the **** that is).
It won't be smooth jazz, oldies or conservative talk.
G
 
Chick tunes....? Hmmm... Chick-A-Boom (Doncha Jes Love It) maybe?

R
 
Robert Bass wrote, many pages ago:

Actually, I know what format will go on 97.1, cuz I bought the station! Grin

BASS-FM.... PLAYING WHAT I WANT!!!!!!!!


Hehe! Maybe you could get Lorraine Newman to do the intros.

"Mmmmm.....that's GREAT Bass! BASS-FM!"

I'd listen.
 
Paul Boomer said:
Robert Bass wrote, many pages ago:

Actually, I know what format will go on 97.1, cuz I bought the station! Grin

BASS-FM.... PLAYING WHAT I WANT!!!!!!!!


Hehe! Maybe you could get Lorraine Newman to do the intros.

"Mmmmm.....that's GREAT Bass! BASS-FM!"

I'd listen.

;D

R
 
Having just left CCDFW (part of the bloodbath) and knowing how JD, KK DD and the others think/react, I look for a PPM-friendly (read Rock) format to show up next month, regardless of the Arbitron roll-out timing for DFW.

DD is already tinkering with the KZPS playlist. KDBN will continue their sub-20th ranking, Cowboys and all.

Just my 2 cents ...
 
Where did this "PPM Friendly" slang originate from and what exactly is it implying? Sounds like utter nonesense to me.

R
 
Houston and Philly both have shown huge gains with rock formats since the PPM estimates were implemented. Radio has and will program to the ratings ... ratings = dollars. For KEGL it makes sense. DD can program KZPS, KDGE and KEGL without additional expenditures (with the exception of ratings-based bonuses).

No nonsense here. Just a common sense approach to the current state of corporate/consolidated radio of today.
 
CCEX said:
Houston and Philly both have shown huge gains with rock formats since the PPM estimates were implemented. Radio has and will program to the ratings ... ratings = dollars. For KEGL it makes sense. DD can program KZPS, KDGE and KEGL without additional expenditures (with the exception of ratings-based bonuses).

No nonsense here. Just a common sense approach to the current state of corporate/consolidated radio of today.

Wow, so then every station could claim to be PPM friendly!

I say that term should be lost ASAP, because it's irrelevant.

Otherwise, we'll see stuff like "KLUV, your PPM Friendly oldies station" etc etc etc....

Just another lame idea brought to you by corporate radio. ::)

R
 
Come on Robert ... some formats do well in the PPM world and others do not. We have always programmed to the ratings service. Stopsets at :07, :22, :37 and :52 to get that coveted 5 minutes for a quarter-hour credit. PPM is going to change many things. Programming will have to adjust. Sales will have a new fight on their hands with agencies attempting to strongarm stations on the GRP issues and <gasp> posting. JD is doing what is best for his cluster to keep S.A. happy (can't say that I agree with the zero-cost growth BS on a personal level). LaP was a good idea ... CC just did not have the cost-efficient capability to counter-program. They had a few good months of billing. And there was a small bit of local content. The bottom line is that I am not surprised with the decision to re-format KEGL.

Like any of the local stations, the struggle is ongoing. KHKS makes money based on the morning show (the other dayparts do their best to stay in the top 10); KDMX struggles, both ratings and billing-wise. KDGE has their own set of problems that are too numerous to go in to. KZPS ... well, don't get me started. Bo and Jim were shut down (read muzzled) many moons ago and are a shell of their former selves. TTN does well though. With 1 or 2 reps they post consistent dollars.

Having played this game for many more years than I care to admit, I think that I have a pretty good feel for how commercial radio has evolved and where it is going.
 
Robert Bass said:
Paul Boomer said:
Robert Bass wrote, many pages ago:

Actually, I know what format will go on 97.1, cuz I bought the station! Grin

BASS-FM.... PLAYING WHAT I WANT!!!!!!!!


Hehe! Maybe you could get Lorraine Newman to do the intros.

"Mmmmm.....that's GREAT Bass! BASS-FM!"

Sounds a little "fishy" to mean. Wait a minute, now I'm thinking of all the commercial possiblities. I see BASS-FM being aired on the all-aquarium cable tv station. The fish would be schwimmin'!

I'd listen.

;D

R
 
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