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Oldies 103.7
- Thread starter 1069_KIFR
- Start date
Oldies to me is the Golden age of Rock and Roll of the 50's & 60's
The closest to an Oldies station for me is KCCL-"K-Hits 92.1" in Sacramento. They play 60's & 70's hits. No 50's but then again no 80's either. They play a perfect mix of Pop, Rock and R&B. They sound alot better than CC's KHLX-"Classic 93.1". K-Hits 92.1 has some local dj's which CC's Classic 93.1 does not have.
Perhaps the "O" word is making a comeback. My teenaged son thinks any song over 2 years old is an "oldie" so "old" is in the ear of the beholders. Maybe if you are the only station calling yourself "Oldies" you can define what it means to your listeners rather than assume it means 50's and 60's music to all of them.
BTW, I live in LA and I do love K-Earth. I also like KOLA/Riverside CA, KOOL/PHX and WCBS/NY. I will definitely be giving Oldies 103.7 a listen next time I am in SF.
BTW, I live in LA and I do love K-Earth. I also like KOLA/Riverside CA, KOOL/PHX and WCBS/NY. I will definitely be giving Oldies 103.7 a listen next time I am in SF.
AM FM listener said:
What's a bit confusing here is that stations don't like to use the oldies term for sales... it makes buyers all the more aware that the demos are predominantly 45+ even if the focus is more 70's. So the classic hits name was mostly adopted to use in sales profiles.
On the air, each station makes a decision what term generates the most interest. Classic hits, as an on-air term, is clumsy and confusing (classic hits, classic rock, classic country...). Oldies is smoother, friendlier.
airpab said:
KRTH's audience is over 50% Hispanic now, and the market is more than 40% Hispanic. San Francisco has a very different composition and, thus, feel. It's reflected in the music.
Coffeyradio said:
KRTH now has between 1.2 and 1.3 million 25-54 cume, but only 400,000 listen an hour or more a week. What we really see is that two-thirds of the KRTH 25-54 cume is accedental cume.
And the station that has a 0.4 today had a 0.7 or 0.8 rating in the diary, and that means that today's 4 share station has 40% less AQH persons... and is going to bill proportionally less. We have a PUR of 12 vs. a PUR of 19 to 20 in the 90's.
DE-
KOOL in Phoenix plays more Soul, Disco & R&B then KRTH....That market has a substantially lesser Hispanic population on a % basis?
The SF market has, for as long as I can remember, always had strong performing stations that feature Soul & R&B?
It seems you're saying that KKSF is just playing to it's market? It's been doing that for quite some time now, under different monikers, and it simply hasn't worked ??
If the music sucks and is fully predictable & presentation is boring.....No listeners! KRTH & KOOL both have the formula and KKSF just doesn't seem to want to follow it? Puzzling??
KOOL in Phoenix plays more Soul, Disco & R&B then KRTH....That market has a substantially lesser Hispanic population on a % basis?
The SF market has, for as long as I can remember, always had strong performing stations that feature Soul & R&B?
It seems you're saying that KKSF is just playing to it's market? It's been doing that for quite some time now, under different monikers, and it simply hasn't worked ??
If the music sucks and is fully predictable & presentation is boring.....No listeners! KRTH & KOOL both have the formula and KKSF just doesn't seem to want to follow it? Puzzling??
Madmansam said:
Highly unlikely = requires spending money.
Mike
Madmansam said:
I wish you were right, but there are probably a number of successful stations that are primarily voice-tracked. Star 101.3 is an example. Last time I heard, Don Bleu was the only live jock on the station.
@Lkeller, What you say is "Primarely Voicetracked". Yes Star 101.3 has one local dj. But what radio station with 100% out of town voice tracking is successful? CC could use a Dave Sholin or a John Mack Flanagan in the morning with the rest voicetracked. I think a local legend anchoring mornings would help Oldies 103.7, not a bunch of no names from out of the city or in some cases, out of state. I think that is one of the reasons that CC dropped the Classic Rock format. The other two stations (K-Fox & The Bone) have local personalities that give their stations a bit of identity compared to the no names of 103.7 The Band.
Madmansam said:
Oldies 103.7 has Celeste Perry middays who was on KYA and KFRC locally. Dan Carlisle, one of their weekenders was on KSAN before. Sylvia Chacon is already in Da House at KISQ. Entercom has both Sue Hall and Bobby Ocean part-time. Certainly there are several ex KFRC jocks locally like Dave Sholin, John Mack Flanagan, and Candy Chamberlain.
Madmansam said:
I agree - and as somebody above pointed out, Celeste Perry is local, in that she voice-tracks from the Bay Area, not from somewhere else. At least, I think she does. She also "hosts" for KOFY-TV, so I'm assuming she lives around here.
I'd like to see 'Your Duke" or JMF back on the air, or Bobby Ocean in a regular gig, for that matter . But I have to ask - how much difference would it make? The DJs on CC stations open the mic once or twice for a few seconds during a long set of songs, but otherwise- their stations are all liners, including into the stop set, and back into music. With that kind of meager DJ involvement, I don't think it matters whether they're live, VTing from downtown San Francisco, or VTing from the moon.
It's occurred to me that KOIT - despite their decades old "Less Talk" slogan, actually gives their DJs more time on air than these CC stations. When Bobby Ocean fills in, they let him talk for a surprisingly long time, actually.
You and I don't like it, but Clear Channel has decided how they want to program their stations. Hiring heritage Bay Area DJs would be a novelty for awhile, but after a couple weeks of only hearing them for a few seconds an hour, nobody would bother to tune in to hear anything other than the music.
My feeling is that I've already been hearing more repeats on Oldies 103.7 than I thought I would. And I noticed that they're now posting complete timestamped playlists on their website, so I popped them into Excel for a little nerd fun.
The time period covered is 12:01 a.m. Wednesday to 10 a.m. Thursday -- a total of 551 songs, or almost exactly as many as they say they've got in their master playlist elsewhere on the website.
In that 34 hours:
- 374 unique songs were played (that's actually more than I expected); 177 were repeats.
- 224 songs were played once; 123 songs were played twice; 27 songs were played three times. (None were played more than three times.)
- A *lot* of the repeats were identified in the playlist by different versions of the artist name; for example, "BILLY JOEL" and "JOEL, BILLY."
- Artists played more than 10 times:
Beatles (21)
Beach Boys (12)
Supremes (12)
Fleetwood Mac (11)
Billy Joel (11)
Elton John, solo or duet (11)
The time period covered is 12:01 a.m. Wednesday to 10 a.m. Thursday -- a total of 551 songs, or almost exactly as many as they say they've got in their master playlist elsewhere on the website.
In that 34 hours:
- 374 unique songs were played (that's actually more than I expected); 177 were repeats.
- 224 songs were played once; 123 songs were played twice; 27 songs were played three times. (None were played more than three times.)
- A *lot* of the repeats were identified in the playlist by different versions of the artist name; for example, "BILLY JOEL" and "JOEL, BILLY."
- Artists played more than 10 times:
Beatles (21)
Beach Boys (12)
Supremes (12)
Fleetwood Mac (11)
Billy Joel (11)
Elton John, solo or duet (11)
I've heard Sue Hall at The Wolf, where's Bobby Ocean at?
travisl5678 said:
He does fill-in work for Entercom on KOIT - possibly for The Wolf, too - but I don't listen to 95.7. Though they make him read all those same stale KOIT liners, they give him some serious air-time...a couple times an hour, anyway. I've heard him tell some amusing stories that take a couple of minutes.
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