If you weren't aware of the history, or if you had forgotten, here's a short course in what made The Fan a failure. When Plas split from 99.7, it was the case of a popular local sports host who was "wronged" and wanted to sign on with and eventually did go to work on a new TALK station. The Zone added more and more sports and only eventually became an all-sports station. Meanwhile, 99.7 tried to make a go with the host(s) who was/were rumored to have tried to push George out, and certainly had moved Willy and Darren into their own show before they left to kick off the Zone. One of the leftbehind hosts was unpopular with many sports listeners at large, but for some reason that station's sports effort was built around that host. This mess was what was spun off onto 106.7. So in reality, some might see that the format on 106.7 was set up to fail in the first place.
With The Game, Cromwell doesn't seem to have that kind of baggage going into start-up. They seem to be looking more to being an alternative (Alabama football, MMA hour, etc.) than trying to be a competitor for the Sports Talk Trophy in Nashville. At least for now.