A. Consultant said:
This is torture. Why is it so hard to understand what Kabrich is saying? Frankly I'm amazed this thread is still going. It was a good one - but lots of back and forth nit-picking.
Don - An illustration for you:
You have a room of 20 people and one moderator. The moderator is asking questions and taking notes. One question the moderator asks is "how many of you would prefer to eat meal worms instead of a steak?" 17 of those people indicate they would rather eat meal worms.
So...thinking, if you can, as a business person Don, would you rather own a meal worm restaurant or steak house?
If people are stupid enough to eat meal worms - and you can make money selling meal worms - give them meal worms!
In that same group, the moderator asks the question: "If you had a choice between two radio stations - one features a music mix of 70s 80s and 90s music with great personalities, and the other is pig farts 24 hours a day, 7 days a week, which would you choose?" 18 participants respond favorably to the pig fart station and only 2 indicate they would listen to the mix station.....
Which station would you rather own Don? A pig fart station with revenue and ratings or a "mix" station bottom feeder in the ARB food chain?
P.T. Barnum said "There's a sucker born every minute" and he made money capitalizing on people's gullibility. It isn't for radio managers to decide what people want - people tell radio what they want and radio responds. It doesn't need to be good, funny, shocking, entertaining or horrible - it simply needs to provide what people ask for - even pig farts.
The expert here, if you'll go back and read his feeble posts, claimed that just because a program had ratings, that meant it was good or better than others.
After all, he was the one claiming people would want to hear pig farts. How illustrative of his vocabulary and creativity, to use such a vulgar analogy.
I guess TV shows that nearly got canceled during their first two-three years on the air, ala
Mash, Cheers, Seinfeld, etc., they weren't any good because they didn't have great ratings.
Pet Sounds, that musical
masterpiece by Brian Wilson, didn't sell well. Got as high as No. 10, considered a relative failure compared to other Beach Boys smashes that reguarly hit the Top 5.
So Pet Sounds isn't any good because it flopped commercially?
It's considered alongside
Sgt. Peppers the
greatest rock and roll LP ever. But it's no "good" right?
Dusty Springfield's great LP, Dusty in Memphis, hit like only No. 151 on the LP charts. Yet critics consider that a brilliant album.
So that's not good either?
I'm just ripping the shreds out of this cretin and showing him he has no basis for claiming what's good or not.
Lest of all his judging -
without even listening to the friggin' program - that Dro Silva and the great guys at WWBA "aren't any good" because those syndicated shows on 'FLA will kill everyone... So let's not do radio. WWBA should go back to syndication... blah blah blah.: