-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Radio 106.7 is no more
- Thread starter talkers
- Start date
O
ohgary
Guest
Rover was gone this morning.. Cant say I miss him...
Don't think was posted here but I found this article on how this new format change is being implemented around the country.
http://www.medialifemagazine.com/artman2/publish/Radio_46/Coming-GenX-Radio-for-women-of-an-age.asp
Seeing as I am not a woman born before 1981. I am not a fan of the new format change and will grudgingly have to go back to 99.7 (although I love how they switch back to being the Blitz).
http://www.medialifemagazine.com/artman2/publish/Radio_46/Coming-GenX-Radio-for-women-of-an-age.asp
Seeing as I am not a woman born before 1981. I am not a fan of the new format change and will grudgingly have to go back to 99.7 (although I love how they switch back to being the Blitz).
ryangonzo said:
THAT'S the main flaw behind a station like this. Naming it "GenXRadio" is far too limiting and a turnoff for those who don't fit into that specific audience. Then again, there's other unimaginative names out there like "Rewind" and "Movin'." At least "Jack" had the novel idea of naming their 'format' after a person. (Not that "radio 106.7" was any more creative, either.)
It's like the failed "Jammin' Oldies" concept all over again. Fast start, but limping along to a weak finish and format flip less than one year later.
Well, for having such good numbers in Louisville in both 25+ AND 18-34 after launching a brand new station, kinda hard to imagine it going away after a year. However, this is Columbus and this is the first time a niche format has entered the market in years.
"Rewind" and "MOViN" do fit for the formats they are. As far as Gen X, it's a little out there and not very specific about what they're here to do, but they do have some promos that explain it. Plus, after listening for a while, you'll catch onto the fact they're 90s and some of Now.
This means damage to Mix 1079. They're playing Next's Too Close, Sonique's It Feels So Good, 2-Pac's California Love, Nelly's Hot In Herre PLUS the familiar favorites of Counting Crows, Motley Crue, Dave Matthews Band. Stronger signal... better variety... more fun to listen to. There is NO reason for Mix 1079 to stay so corporate-based Hot AC. It's best to evolve into a CHR to win over the younger demos, it won't survive as a Hot AC. Gen X is going to take care of that demo nicely, the only thing that can keep Mix safe is the commercial free hours and the fact that Gen X still has quite a bit of spot blocks, but at least they can sell it, and will be able to quite easily.
Here are the benefits of Gen X to Columbus radio:
- The Blitz will go up (partly due to it coming back to the market), but also because now there's no other source for active rock.
- More stations will get riskier (also partly doing to PPM), but we'll see a lot more format flips.
- WNCI will hopefully get hotter, part of the Gen X playlist is shared with NCI. But with it not being directly Rhythmic AC, WNCI is safe, but their numbers might drop because of the women going back and forth with Gen X. CC wants that... it's better than them going to Mix (unless they're young and like Power 1075's music.)
- Mix 107.9 will be forced to bring it, or go home.
There's probably a few other benefits... either way, we got ourselves a niche format boys!
"Rewind" and "MOViN" do fit for the formats they are. As far as Gen X, it's a little out there and not very specific about what they're here to do, but they do have some promos that explain it. Plus, after listening for a while, you'll catch onto the fact they're 90s and some of Now.
This means damage to Mix 1079. They're playing Next's Too Close, Sonique's It Feels So Good, 2-Pac's California Love, Nelly's Hot In Herre PLUS the familiar favorites of Counting Crows, Motley Crue, Dave Matthews Band. Stronger signal... better variety... more fun to listen to. There is NO reason for Mix 1079 to stay so corporate-based Hot AC. It's best to evolve into a CHR to win over the younger demos, it won't survive as a Hot AC. Gen X is going to take care of that demo nicely, the only thing that can keep Mix safe is the commercial free hours and the fact that Gen X still has quite a bit of spot blocks, but at least they can sell it, and will be able to quite easily.
Here are the benefits of Gen X to Columbus radio:
- The Blitz will go up (partly due to it coming back to the market), but also because now there's no other source for active rock.
- More stations will get riskier (also partly doing to PPM), but we'll see a lot more format flips.
- WNCI will hopefully get hotter, part of the Gen X playlist is shared with NCI. But with it not being directly Rhythmic AC, WNCI is safe, but their numbers might drop because of the women going back and forth with Gen X. CC wants that... it's better than them going to Mix (unless they're young and like Power 1075's music.)
- Mix 107.9 will be forced to bring it, or go home.
There's probably a few other benefits... either way, we got ourselves a niche format boys!
Many people on the Facebook disagree but I find myself loving it too, and I'm an 18 yr old male. Mix is done for!
These days many formats have more listening than ever outside the "expected" demos, e.g. twenty-somethings and younger listening to Classic Rock (especially since the advent of Guitar Hero). Lovejamminoldies should theoretically be too young for the format, and I should theoretically be a good deal too old. For me, it's also just the thrill of seeing Columbus get something truly different yet (no doubt) researched and well thought out. "Being different" is not helpful if it can't be profitable (either directly or by protecting the cluster).
I do wonder if the Gen-X moniker is a little too pigeonholing, but at this early stage it seems like a good way to help people grasp the station. The handle can always be changed if necessary.
As for the claims of this being "yet another" "quick burn-out" format, the poster overlooks the fact that stations often just jump on a new format in a lemming-like, uncommitted fashion. They just jump on the bandwagon with no (or poor) research, do a flat-out bad job of programming/promotion/advertising. Then when the inevitable spate of poor ratings performances pile up due to all these "let me play, too!" stations, the format loses some luster and is branded a flame-out. Well, the fact of the matter is that many of the stations that did it right, in the right markets, have made and continue to make a lot of money with these formats. While Ted-FM in Columbus was a poorly-programmed me-too Adult Hits on a bad signal, the Arch in St. Louis continues to dominate 25-54 after years. And Cox had many successful 80's stations for years after so many people lumped the format into that knee-jerk "flash-in-the-pan" category. It's even having a revival, in somewhat altered form, with Rewind.
Have to chuckle when I think about how many top consultants and radio execs said in no uncertain terms that Classic Rock was a gimmick that would burn out within a few years. It's now 25 years and stronger than ever, especially with PPM.
BTW, another reason to praise 106.7 is the new calls: WCGX. After so many years of dyslexic calls locally , it is great to see some calls that perfectly communicate the station's positioning.
I do wonder if the Gen-X moniker is a little too pigeonholing, but at this early stage it seems like a good way to help people grasp the station. The handle can always be changed if necessary.
As for the claims of this being "yet another" "quick burn-out" format, the poster overlooks the fact that stations often just jump on a new format in a lemming-like, uncommitted fashion. They just jump on the bandwagon with no (or poor) research, do a flat-out bad job of programming/promotion/advertising. Then when the inevitable spate of poor ratings performances pile up due to all these "let me play, too!" stations, the format loses some luster and is branded a flame-out. Well, the fact of the matter is that many of the stations that did it right, in the right markets, have made and continue to make a lot of money with these formats. While Ted-FM in Columbus was a poorly-programmed me-too Adult Hits on a bad signal, the Arch in St. Louis continues to dominate 25-54 after years. And Cox had many successful 80's stations for years after so many people lumped the format into that knee-jerk "flash-in-the-pan" category. It's even having a revival, in somewhat altered form, with Rewind.
Have to chuckle when I think about how many top consultants and radio execs said in no uncertain terms that Classic Rock was a gimmick that would burn out within a few years. It's now 25 years and stronger than ever, especially with PPM.
BTW, another reason to praise 106.7 is the new calls: WCGX. After so many years of dyslexic calls locally , it is great to see some calls that perfectly communicate the station's positioning.
I'm very excited about this station. Laura Lee is programming it, she programs The Brew so we know not to expect too much of the 80s Rock in one set so The Brew audience stays around. She also knows WNCI from having to play PD after McCoy left. I came back from a meeting to Everlast's What It's Like, MC Hammer - Can't Touch This, Def Leppard - Pour Some Sugar On Me, Avril Lavigne - Complicated. AMAZING music mix. I like this concept much better than Rewind in Cinci... it's amazing to hear Usher's Yeah and Lil Jon's Get Low all over again mixed with the 90s pop/rock. Women will love like this! I do love Rhythmic AC, but this fits Columbus and I have a feeling it will produce good results in a few months.
I'm a 25-year-old male and I'm loving it!
This is perfect timing too as the sports talk shows are kinda dead now.
This is perfect timing too as the sports talk shows are kinda dead now.
It sounds like they're grabbing just as big of a male audience as they are female. It's early though.
I do NOT like this switch. Being just east of Columbus(Newark/Heath), we're screwed for any kind of modern rock at all now. 99.7 is just out of range, and it still doesn't have the variety that 106.7 had. Figured I would post this so that it doesn't look like these format change is a win for everyone.
And don't get me started on the lack of a GOOD morning show now. Don't understand why it's so hard to keep Rover or O&A around here. We need the good ol' 107.1 Big Wazoo back.
And don't get me started on the lack of a GOOD morning show now. Don't understand why it's so hard to keep Rover or O&A around here. We need the good ol' 107.1 Big Wazoo back.
To each their own. I didn't realize how many fans Rover had. I suggest going over to Blazer & Mo as most of the active rock audience has gone. The Big Wazoo will never come back. Rock isn't a PPM player. That's just one of the reasons Gen X is here now. Not sure if you're in radio Ry_Trapp0, but it's a business and the sales team wants results. They want to see people actually tuning into their product, and it selling well. Gen X has a chance in doing that... :-\
Ry_Trapp0 said:
When CD101 (probably) moves to 102.5 soon, you should once again have a station to turn to for modern rock. The link below shows what their strongest-coverage area will be -- but their actual range should go somewhat beyond this.
http://www.fcc.gov/fcc-bin/FMTV-service-area?x=FM1333413.html
Am I not allowed to state my dislike without my knowledge being questioned? Believe me, I completely understand why they changed format, I just wanted to state my opinion of the change like everyone else, since my self most of my friends aren't happy with the change. I'm not in the biz(though enjoy spectating), but it's capitalism(I'm a big fanboy, lol) is a pretty simple concept.lovejamminoldies said:
Thanks for the link, I've been following that for a little bit now. Newark just seems to be right on the edge of reception of the stations I want to listen to.Nu_Roo_2 said:
Ry_Trapp0 said:
I meant to include the link to 106.7's coverage map too, although it sounds as if you may have already seen coverage data. Comparing the two stations, it looks like your reception for a relocated-to-102.5 CD101 should be at least equal to 106.7, if not a little better.
http://www.fcc.gov/fcc-bin/FMTV-service-area?x=FM1224319.html
No hard feelings Ry,
I actually don't work inside radio, I am 18 and do Internet Radio so I don't mean to sound like big corporate guy either. I am just very excited with this switch. I do apologize that you lost one of your favorite station though. I'm not sure how modern CD101 will be. I think they will stay pretty alternative, but of course with reaching the entire town, they will have to make their product even better; maybe something to look forward to?
The Blitz is Columbus' only real active rock station, and even they skew a little old at times. Remember, Rock isn't really a PPM player. HOWEVER, that doesn't mean the city will be without a rock station. I do remember The Big WAZU, the signal wasn't all that great but I did like their imaging and music from when I listened.
Gen X isn't really for us guys although most of us like it! The men will listen, but the women will come over and that's what Laura Lee and Clear Channel wants. With the right marketing, it won't be hard.
I actually don't work inside radio, I am 18 and do Internet Radio so I don't mean to sound like big corporate guy either. I am just very excited with this switch. I do apologize that you lost one of your favorite station though. I'm not sure how modern CD101 will be. I think they will stay pretty alternative, but of course with reaching the entire town, they will have to make their product even better; maybe something to look forward to?
The Blitz is Columbus' only real active rock station, and even they skew a little old at times. Remember, Rock isn't really a PPM player. HOWEVER, that doesn't mean the city will be without a rock station. I do remember The Big WAZU, the signal wasn't all that great but I did like their imaging and music from when I listened.
Gen X isn't really for us guys although most of us like it! The men will listen, but the women will come over and that's what Laura Lee and Clear Channel wants. With the right marketing, it won't be hard.
I believe Gen X Louisville is jockless. Will that be the same for 106.7?
- Status