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fmtooner said:looks more like they regret flipping it in the first place.
Agreed. The Zoint was doomed from the start - literally. The attempt at slowly morphing from 80s & 90s to alternative to (I guess) retain listeners and advertisers was a really, really bad idea. If it had been a more jarring flip, with stunting, etc. they could have drawn people in and had them sample the actual product. What the early adopters got was a really bad, really wimpy alternative station that for some reason played a lot of Matchbox 20.
In today's world, where news spreads like wildfire through social networking, you can't engage in half hearted stuff like this. It will taint your buzz. (No pun intended.)
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mikerichardson
Guest
radiogooroo said:
I agree they botched the initial flip, but what they had after March or so was pretty good I thought.
Maybe this is a hoax - maybe they'll simulcast 107.5 for a few weeks, then change it back, in an attempt to generate word of mouth - but that's keeping my hopes up. Simulcasting 107.5 seems wastefully redundant and a net ratings loss.
I have a feeling the simulcast isn't permanent. With PPM stations can quickly identify which transmitter is being listened to in a simulcast situation, and if 106.9 gets heavy listenership Cox may leave The Eagle there and flip 107.5 to something else.
The key is: Does the (potential) increase in audience and revenue for The Eagle, along with eliminating the costs associated with a fourth Cox Houston format more than offset the loss of revenue from having only three formats in the market instead of four?
The Buzz may have been too big a monster to slay. I would imagine Cumulus may be breathing a very small sigh of relief in regard to KHJK...may have stayed the axe for just a little longer.
The key is: Does the (potential) increase in audience and revenue for The Eagle, along with eliminating the costs associated with a fourth Cox Houston format more than offset the loss of revenue from having only three formats in the market instead of four?
The Buzz may have been too big a monster to slay. I would imagine Cumulus may be breathing a very small sigh of relief in regard to KHJK...may have stayed the axe for just a little longer.
This sounded like a stupid move to me at first, but i have a feeling the reason why they may be simulcasting is so that they can see which frequency may be stronger for that next potential format. I would say that the next format should be an urban, but they are WAY too censor-heavy on that format, music-wise.
I also don't see a ratings issue if there was 2 urbans in town. KBXX did have a 7-share before, and last i checked, a 4.5 was still considered good if you split that share. Maybe shares would be both a little bit higher than a 4.5 (that is if you count the ipod-mp3 users who would come back to radio to try out that new station). Just my opinion.
I also don't see a ratings issue if there was 2 urbans in town. KBXX did have a 7-share before, and last i checked, a 4.5 was still considered good if you split that share. Maybe shares would be both a little bit higher than a 4.5 (that is if you count the ipod-mp3 users who would come back to radio to try out that new station). Just my opinion.
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mikerichardson
Guest
Ehh, I hope their transmitter rots off the tower for all
I care. Done with radio. Don't even give a format 8 months. It was set up to fail.
I care. Done with radio. Don't even give a format 8 months. It was set up to fail.
I think you guys that think this is just a temporary simulcast are engaged in a lot of wishful thinking. I know of at least four Cox markets that have simulcasts. Granted, they're usually AM to FM, but they've been happy to eliminate a potential format, and the AMs they're simulcasting on FM are blowtorches in their own right. Do 50,000 watt WSB Atlanta or KRMG Tulsa really need an FM simulcast? Cox obviously thinks there's a competitive advantage to having the simulcast in those markets, and they think the same here.
I wouldn't disagree with that assessment either. 107.5 covers a lot of water, but it doesn't cover the northern or eastern suburbs very well. 106.9 covers all of that territory nicely. I would say what the 106.9 signal covers is more compatible with a classic rock station than an alternative one, but to be competitive in the format, you need to cover places like League City, Galveston, Alvin and Texas City too. I'd imagine classic rock is a pretty hot format in those places.
Cox is setting it up where you can not only hear the station in a car clearly, but inside a building anywhere in the metro. That's something they can't do with either of these stations individually.
I wouldn't disagree with that assessment either. 107.5 covers a lot of water, but it doesn't cover the northern or eastern suburbs very well. 106.9 covers all of that territory nicely. I would say what the 106.9 signal covers is more compatible with a classic rock station than an alternative one, but to be competitive in the format, you need to cover places like League City, Galveston, Alvin and Texas City too. I'd imagine classic rock is a pretty hot format in those places.
Cox is setting it up where you can not only hear the station in a car clearly, but inside a building anywhere in the metro. That's something they can't do with either of these stations individually.
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mikerichardson
Guest
That's still a lousy argument. Either one comes in reasonably well in a car in most of the area, and I figure most listening in building is at work and a lot of that was streaming anyway. To me it just seems like more brain dead thinking inside the box.
MikeRichardson said:
Well, it appears Cox doesn't want to do "reasonably well." They want to dominate this format, and this move gives them the coverage to do so.
Odds are Johnny Lugwrench and the other blue collar fans of this station don't have a PC set up to stream it in their shops, refineries, etc. Not everyone works in a place that looks like the set of The Office. I'd say that's particularly true of classic rock listeners.
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purpledevil
Guest
This makes much more sense than combining the formats of 93Q and Country Legends and putting 97.1 & 107.5 back in simulcast, leaving The Zone alone.
Quite a waste of KHPT's signal, in this poster's opinion.
Quite a waste of KHPT's signal, in this poster's opinion.
Here's what to do: Like The Eagles' Facebook page and post your opinion about this mess. Hopefully, someone will see what a mistake this is. http://www.facebook.com/1075theeagle?sk=wall
The more I think about this, the more it makes sense. Bracket Houston geographically north and south with both stations, and bracket the number 107 as well. Perhaps we'll have the reincarnation of Z107, the classic rock station. You can bet there will be a different name / identity for the combined entity if this is a permanent move.
radiogooroo said:
If the anchor of a radio station is the morning show, you need for the station to come in on the clock radio so when the alarm goes off you can hook someone into the show before they get into the car. It all starts there, plus workplace listening. If adding 106.9 means that we can do to the north that we've been able to do in Clear Lake, Sugar Land, Texas City, and other points south, then we can win this thing.
I believe it's time Houston really deserves a Real Rock'n Roll Station. Playing not just Classic Rock, But The Music from The '90s all the way to the present. We don't need to be stuck in the '70s & '80s, but We hope our voices will be eventually heard come Tomorrow, Ever since KLOL, The legendary station that has dump Classic Rock for Spanish Pop, We were trying to fill the void everywhere we go. So I think we should probably rename it Eagle 107 Rocks, Since Both 106-9 & 107-5 are closer to the 107 mark on The FM dial. With that said, Let's Rock, Houston. God Bless Texas, AND America.
What I don't understand is why Cox lets the word slip out last week, yet keeps the lame duck Zone around for another weekend. Why not just start the simulcast on Friday?
Also, 106.9 is a relatively competitive frequency. Not as good at the Senior Road stations, but probably the best non-Missouri City commercial signal (except for 102.9). There is a lot of overlap between 106.9 and 107.5. Wouldn't a smarter simulcast be 107.5 and 97.1?
Also, 106.9 is a relatively competitive frequency. Not as good at the Senior Road stations, but probably the best non-Missouri City commercial signal (except for 102.9). There is a lot of overlap between 106.9 and 107.5. Wouldn't a smarter simulcast be 107.5 and 97.1?
Troy Goodwin said:
And they shouldn't just play the big hits. Mix it up with songs (and even bands) that you never hear on the radio.
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mikerichardson
Guest
Ryan Williams said:
It's decent of them to let it go the weekend; I've been hearing some good sets and it lets me record the switch.
The more I think about this it's either a hoax or just incredibly moronic. 107.5 came in just fine earlier today in Tomball and that was in a Hyundai with the crappy window thin line antenna. 106.9 is a bit weak by my apartment (but I think they are messing with it now - new 60 hz. hum, and RDS is gone) but 107.5 is strong. 97.1 is about the same as 106.9.
KTHT is doing a little better than KHPT in the ratings but it's got no promotion and seems to be on automation most of the time. They invested in The Zone and seemed to be giving it a real go. Dump the Country and figure out some simulcast for The Eagle. But not my stations of course. Get some guys in Cox who aren't toking when they make station decisions.
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