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Rewind 94.9 is on.

KevinFodor said:
alans613 said:
For the record, first song on Rewind 94.9 was "Hungry Like The Wolf" by Duran Duran. "I Love Rock N Roll" by Joan Jett was second.
So far from looking at what they're playing are stale 80s songs that have been overplayed on other stations for years. To make this thing succeed they're going to have to go deeper into the 80s than this, i.e. like Star 107.9 in Columbus in the late 90s/early 2000s.
Click to expand...

Alans: I don't think their ultimate goal is to be an "80's station". Perhaps think of it, in a weird sense, as "Mojo 2.0". Danceable songs from the 80's (and eventually perhaps) 90's aimed at women 35-44 and 35-54.

Yes, we were deeper with Star...but remember, the base playlist was about 450 songs, the other "library" music was played for specific features and the weekend "party" shows. It was the same concept the original WGRR was based on using 50's and 60's music...kind of.
Click to expand...

STAR was a one-of-a-kind station...You guys had that thing sounding great...and played songs that most 80s or 80s leaning stations ignore, such as "Solid" by Ashford and Simpson, "Nite and Day" by Al B. Sure!, "Old Man Down the Road" by John Fogerty, and "Don't Disturb This Groove" by The System. The music was just right...and it wasn't just another typical 80s format with the same tunes over and over. Also let's not forget the specialty programming like "The Edge of 80s"(A 90s show) and "The Deep End"(80s Alternative like "Stand or Fall" by The Fixx). This was the reason I thought The Point in Dayton was such an inferior product...I was a STAR fan, and a Power 95 fan prior to that when they did all 80s and went above and beyond the typical 80s gold.
 
lovejamminoldies said:
gr8oldies said:
Kinda sorta Mojo reborn except they'd have to add personalities.
Click to expand...

This is NOT MOJO reborn. If anything, this is Columbus's old Star 1079. MOJO is RHYTHMIC/JAMMIN OLDIES. These are 80s and 90s Party Classics. Duran Duran, Huey Lewis, etc. was not on MOJO 949
Click to expand...

Yes, but...remember your history here. (If some of you young guys ever knew.) "Hungry Like The Wolf" was played in dance clubs in the 80's. So was "Jeopardy" by Greg Kihn Band, among others. There's no rule that says a dance record has to be "rhythmic". Only you guys who preach rhythmic day in/day out seem to miss that distinction.

Maybe it's MOJO for a more mass appeal audience? Not just limited to black artists...and the black/white audiences they can attract.

It's somewhat like Star, but misses it by a whole bunch. I know. I programmed it.
 
alans613 said:
KevinFodor said:
alans613 said:
For the record, first song on Rewind 94.9 was "Hungry Like The Wolf" by Duran Duran. "I Love Rock N Roll" by Joan Jett was second.
So far from looking at what they're playing are stale 80s songs that have been overplayed on other stations for years. To make this thing succeed they're going to have to go deeper into the 80s than this, i.e. like Star 107.9 in Columbus in the late 90s/early 2000s.
Click to expand...

Alans: I don't think their ultimate goal is to be an "80's station". Perhaps think of it, in a weird sense, as "Mojo 2.0". Danceable songs from the 80's (and eventually perhaps) 90's aimed at women 35-44 and 35-54.

Yes, we were deeper with Star...but remember, the base playlist was about 450 songs, the other "library" music was played for specific features and the weekend "party" shows. It was the same concept the original WGRR was based on using 50's and 60's music...kind of.
Click to expand...

STAR was a one-of-a-kind station...You guys had that thing sounding great...and played songs that most 80s or 80s leaning stations ignore, such as "Solid" by Ashford and Simpson, "Nite and Day" by Al B. Sure!, "Old Man Down the Road" by John Fogerty, and "Don't Disturb This Groove" by The System. The music was just right...and it wasn't just another typical 80s format with the same tunes over and over. Also let's not forget the specialty programming like "The Edge of 80s"(A 90s show) and "The Deep End"(80s Alternative like "Stand or Fall" by The Fixx). This was the reason I thought The Point in Dayton was such an inferior product...I was a STAR fan, and a Power 95 fan prior to that when they did all 80s and went above and beyond the typical 80s gold.
Click to expand...

Yes, the Point was a different animal. But, it was the Point that pointed the way (to me) to getting our base playlist at Star straightened out. Here's how it happened:

I noticed from a Mediabase monitor in 2000 that Point was a whole lot more rock leaned than we were. Knowing Cox's penchant for researching everything, I began to wonder, "what do they know that I don't"? I had one conversation with their consultant, Randy Kabrich. Obviously, Randy didn't tell me everything he knew (and I wasn't gonna ask that), but he did allude in a general sense to me that the rock product tested better than the dance music.

Then, Star got a year's license for an internet music testing service. I tested the playlist. Guess what? All the "rhythmic" music (with the exception of a few Prince and Madonna songs and songs like Chaka Khan's "I Feel For You") tested like crap. That's why I was not surprised with the demise of "Movin'". So much of their list, even early on, was stuff I couldn't get to test to save my soul. Early 90's R & B and hip hop? Same thing. Only a tiny, tiny handful of songs made the cut. (I mean, we're talking a half dozen or so songs total.)

So, we made Star more "rock leaned"...kept the dance product largely to Friday/Saturday nights...did a rock feature late night weekdays, and "The Deep End" (the alternative feature show) on Sundays. The numbers (12 plus) went 1.9-2.6-3.4. (The 3.4 coming just 2 1/2 months after I left).

Now, what does this mean for 94.9? Don't know. It's a different city, a different audience, and, actually a somewhat different target. We'll have to see.
 
I can't see "Rewind" lasting longer than 18 months, and even then, I don't see it going for its entire run without a musical shift in direction or two (likely to a more rock-based sound).
I just can't see it doing more than a 2.5 or so. 80's are fine and great sprinkled in with the regular format, or specialty weekends. But all 80's (or close to it in the case), grows tiring.

In my opinion, re-focusing efforts on "The Sound" could have gotten them back into the 3 shares 12+, but would the revenue have been there? Perhaps Sound wasn't billing well.

Moving Country to 94.9 was done to block another country from entering the market, and while the ratings didn't budge much for "The Wolf", WUBE's seem to have eroded slightly. Where did that audience go?
Meanwhile, Sound lost half it's audience. Appears to be a bad move back in the fall, from my perspective.

I'd also like to see 94.1 shift to a more Alternative direction, but it's Cumulus we're talking about here.

I won't spend the entire post slamming Bonneville. WKRQ is one of the most unique playlists in the country, straddling the HAC/CHR fence and it sounds great! ;D
 
I really hate this station!!!The mormons really f-ed this up big time!!!

80s is so burnt out at least the ones they play!!!I hate all pop 80s jesses girl 8675309 melt with you need you tonight and on and on and on it really is one of the dumbest moves any company could have made!!!It will not be a success and one last thing how people can listen to that god awful music is neyond me they are tunes that are way way way way way expired and ned to be buried for all time!!!And what they have done with the sound in los angeles is god awful also way to much classic rock!!!They r no longer registered as aaa.Get a clue people!!!
 
There had to have been a reason why The Point seemed to be "all U2, all the time"; in fact it seemed like i never turned it on when it didn't play "New Year's Day" (a marginal hit if a hit at all as a current). I can see the point of the rhythmic tunes, much as I like them, not testing. They often don't even test with 50s, 60s oldies audiences. (Now the obligatory post about how even if they didn't tgest you should have played them anyway; the audiences who participated in the tests were winos, the testing methods are unreliable and you don't need testing at all you only need a PD who "just knows" what to play).
 
I see no reason why Rewind can not be successful in taking Warm 98 down a few points in the ratings. Bonneville has been successful with "The Feel Good Favorites" format in the #2 market for awhile now.
 
lovejamminoldies said:
I actually like the rhythmic tunes. That's what Cincy needs. Why did MOJO work so well, hm?
Click to expand...

I like the rhythmic tunes, too, but unfortunately, not everyone. Mojo worked for a variety of reasons.
 
Well, I know MOViN failed but, MEGA OLD SCHOOL would have worked. MEGA 94-9 or Rewind 949: MEGA OLD SCHOOL. The 80s pop/rock, I dunno how long that's gonna work.
 
Bonneville made a smart move, really think about it.

WKRQ-FM is more of a CHR/Hot AC hybrid and a really good one if you think about it. The station sounds on-target and with Patti/Grover programming it, the station sizzles.

WUBE and WOLF are both country, and it helps build that sales wall for advertisers.

REWIND is ala classic WKRQ. Remember Cincinnati's median age is late 30's and shifting to the early 40's. This will pigeon hole WARM and WGRR to an extent, and maybe pull a share away from Warm.

After Mix/Radio left the scene, this opened a huge hole for a Hot AC kinda station. So bookend the audience with Q and Rewind. This also gives them a chance to really continue to shore up the female audience thru the market.

If they would have continued with The Sound, they would have to compete with Frequency, WEBN, Fox, 96Rock. With this format their only competition is WARM...

BONNEVILLE IS NOT STUPID!
 
Actually, Bonneville is indeed smart. WKRQ already dropped the 80s show on Saturday. Q102: Cincinnati's Hit Music - look for more CHR tunes to enter the playlist.

Rewind should exist as a Hot AC.
 
Hands down, its a great station! I know there are a lot of naysayers and thats okay, but its not your typical Cox Radio 80's station. Its going to evolve into a Jackesque/Hot AC with a core 80's base all around.
 
I have been Listennign to Rewind 94.9 ever since i found out about it way way more then my tv. I probably since sataturday watched maybe 3 hrs of tv. The rest of the time has been spent at the Reds game or listening to Rewind 94.9.
 
I admit at first I was skeptical about the new format, but I have been listening to Rewind most of the weekend. It is a great station, period.
 
Here are the top ten songs played, so far at Rewind:

1.) Let It Whip - Dazz Band
2.) You Dropped A Bomb On Me - Gap Band
3.) Super Freak - Rick James
4.) Funkytown - Lipps, Inc.
5.) Boogie Oogie Oogie - A Taste Of Honey
6.) Gonna Make You Sweat - C + C Music Factory
7.) Le Freak - Chic
8.) Whip It - Devo
9.) I Will Survive - Gloria Gaynor
10.) Shake Your Body (Down To The Ground) - Jacksons

All dance club songs from the 70's - 90's. Mojo 2.0 may not be far off the pace here.

Lastly to HotPatrick: I appreciate your taste in music, and you are welcome to it, of course. But the reason, Jessie's Girl and 867-5309/Jenny get played so much is: they test well. Music test, after music test - those songs will score in the top 100 every time.
 
Since a little after 11pm they have played 2 old Mojo songs back to back.

11:09pm The Time - Jungle Love

11:12pm Wild Cherry - Play That Funky Music

11;15pm Spandau Ballet - true
 
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