I.B. Iquity asked:
"Well, it won't!"
What do you base this on?
I was commenting on your following statement:
I agree that a station needs talent to attract an audience. However, improved technical quality is also a must. I love the anti IBOC crowd who discount technical improvements by stating that technical alone won't help broadcasters.
The fact is, technical alone WON'T help broadcasters.
Unless you think that with the advent of HD then the programming will get better. Notice I said "better". Not "more varied" (as with the ability to offer separate programming streams on HD-2 and HD-3 FM channels).
"And it is very debatable as to whether or not IBOC is really a technical "improvement", and if it is, whether or not the public is actually interested enough in it to spend money on it."
The same can be said for any new technology. The only way we will know is to put it out there and see how the public responds. At this point it seems the most anti I-BOC group are those with opposing interests. They aren't honest players in all this.
I have no opposing interests. I am not in any way connected with any company that offers competing or supplemental technology for digital radio. I am, however, jaded because I know what the ubiquitous folks did and how they got to where they are today. These are all things that the great unwashed public (including those who work in major broadcasting markets) would not necessarily know. You wouldn't know about these things unless you had some kind of information from people who are on "the inside" of the digital radio industry.
"The I-Pod phenomenon has absolutely nothing to do with HDradio or broadcasting. That device is popular because people like to have THEIR music portable and available at their fingertips."
I must disagree with you. I-PODS, computers etc are all competition for Radio. They provide entertainment and information alternatives and so must be considered competitors. Why do you think many of todays broadcasters are now providing their product as Podcasts?
The people whose primary vehicle of listening entertainment is the I-Pod basically IGNORE terrestrial radio already. Attempting to appeal to them with HD/IBOC is a lost cause.
"The fact is, I cannot listen to the HDradio carriers of my most favorite AM radio stations in my market. This is very disappointing, to say the least"
Why is that? What market are you in where IBOC has made it impossible for you to listen to your local stations? If your favorites are out of market that's something else. This all sounds like the lament of the DXer to me.
I am no DXer. I am in the New York City market, specifically in Manhattan. You can't DX in Manhattan. There is way too much RF background noise.
With the BA Receptor I am unable to decode the HD carriers of any AM radio station in this market in which I am interested with any degree of reliability. WOR's signal oscillates between HD and analog constantly, and I can't even pull in the IBOC carriers of WFAN and WCBS. The receiver blinks at me that HD is available but it never switches.
The ubiquitous folks lied. They said that digital carriers would be receivable even when analog signals were noisy. NOT SO! And before you say that they didn't say that, remember that I have been following the development of this questionably "superior" technology since the mid-1990s. I remember who it was who dreamed it up and how he went about getting research and development for it. And he is no longer associated with it. The ubiquitous folks have seen to that.