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Sports Radio 929
- Thread starter buddysomeday
- Start date
Will 92.9 have another sports competitor for Spanish-speaking folks?
http://radioinsight.com/blog/headlines/netgnomes/59132/is-clear-channel-planning-an-atlanta-shuffle/
http://radioinsight.com/blog/headlines/netgnomes/59132/is-clear-channel-planning-an-atlanta-shuffle/
BarryATL said:
The only reason to fill out the paperwork to change call letters is "branding" in a PPM market. CBS (and a lot of other successful broadcasters) are into "branding". You only have to say your call letters and city of license once an hour so this is not a biggie but as CBS most likely will change the call letters as a total "make over" of 92.9.
R
RadioNerd78
Guest
upstate29651 said:
Really? Because it seems to be what you're basing your assessment of Atlanta as a "non-sports city" on.
RadioNerd78 said:
Atlanta is a city full of fairweather sports fans. Those that do fill stadiums here & nearby....I'm bad at math, so what percentage of 5 million is 90,000? Now, how many of those are listening to sports station X at the same time? How many are still listening at 3:30pm on a Tuesday afternoon?
I stand by my statements. Atlanta has already proven herself to not be a sports radio market. We're about to receive further confirmation.
G
The lure of sport talk money (and there is an amazing amount of it) should temp any capitalist, but the "lead story on this site's home page is about NYC Radio today at 9:12 AM "July PPMs for NYC put WBLS into a tie for third, but show "ESPN 98.7" down". Just because a station is on FM does not guarantee success. I am sure CBS has researched this and I guess the thinking is they can "capture" WQXI 790's rumored 10 to 14 million dollar a year in billing.
IMHO 92.9 will have to have better content than 790 The Zone or 680 The Fan. The established successful on air sports talk on air talent should have a little leverage when their contract is up for renewal! Merlin and now ESPN have both proved just being on FM will not cover up "lack of content". I just wonder if CBS would have made more money going Classic Hits / Oldies with a substantially lower pay roll?
IMHO 92.9 will have to have better content than 790 The Zone or 680 The Fan. The established successful on air sports talk on air talent should have a little leverage when their contract is up for renewal! Merlin and now ESPN have both proved just being on FM will not cover up "lack of content". I just wonder if CBS would have made more money going Classic Hits / Oldies with a substantially lower pay roll?
upstate29651 said:
This is not about Atlanta's appetite for sports, period. This is national corporate strategy for CBS Radio - they want a full-time FM sports radio station in any large market they're able to do it in, and killing a floundering music station provides that opportunity in Atlanta. (I say "any large market they're able to do it in" because it's NOT an option for CBS, say, in NYC, where they make boatloads of money on WFAN on the AM side.)
Lukewarm sports city? Fine, they'll up the entertainment/guy talk mix. It's part of the CBS Radio sports playbook, and even in a sports-mad market like Philly.
This isn't "let's try sports because the music station failed". This is a national, corporate plan for CBS Radio, and that station failing gives them the opportunity to do it in Atlanta. Heck, if anything, they'll probably stick around long enough to give one of their two main (mostly) AM competitors indigestion.
The Tampa station is indeed 24/7 local, with Nanci "The Fabulous Sports Babe" Donellan in overnights. There's talk/rumor that they'll launch her nationally when the CBS Sports Radio network launches its full-time programming.
OhioMediaWatch said:
I wouldn't rule out WFAN moving to FM. 660 AM is a great signal, but demographic considerations could bring about a move to FM. CBS' lowest rated NY FM, WXRK (CHR 92.3 NOW-FM) currently ranks 17th in the market.
I'm sure CBS would love their all-new CBS Sports Network on 660 AM with it's monster signal and WFAN on a full-market class B ESB FM stick. That's similar to the Philadelphia model, which on 1/2/13 will have CBS Sports Radio 24/7 on WIP-AM (610) and Sportsradio 94 live and local on WIP-FM (94.1).
EJM said:
Unless the call letters are used for branding, in PPM they mean nothing (except for the FCC requirements). WZGC is on 92.9 so the "Z 93" is not what folks see on digital tuners, they see 92.9. RDS can say Z 93, but not every radio has it. I not believe in cursed call letters, but looking at the formats on WZGC: Top 40, semi Urban, Classic Rock, and Dave, I am starting to wonder what WZGC Z 93's heritage is?
Here in Cleveland, CBS kept the WKRK calls ("K-Rock") when they flipped "Radio 92.3" to sports. They don't use the calls except for TOH legal ID ("WKRK-FM! And HD1! Cleveland Heights...Cleveland!"). The (AM) version of the WKRK calls are on a non-CBS owned small station in Murphy, NC.
Heck, for that matter, the FM simulcasts of CBS all-newsers in Chicago (WBBM) and San Francisco (KCBS) retained the last music format calls. WBBM's FM side is still WCFS ("Fresh"), and KCBS's FM side is still KFRC-FM (calls attached generally to oldies/classic hits in the market, first at 610 AM, now Harold Camping's KEAR).
Of course, WBBM-FM is still on CBS' top 40 station in Chicago, and KCBS-FM is still on 93.1 in Los Angeles.
Heck, for that matter, the FM simulcasts of CBS all-newsers in Chicago (WBBM) and San Francisco (KCBS) retained the last music format calls. WBBM's FM side is still WCFS ("Fresh"), and KCBS's FM side is still KFRC-FM (calls attached generally to oldies/classic hits in the market, first at 610 AM, now Harold Camping's KEAR).
Of course, WBBM-FM is still on CBS' top 40 station in Chicago, and KCBS-FM is still on 93.1 in Los Angeles.
If only Neil Millman were here to add his comments..
Miss him around here..
Miss him around here..
NightFlyer said:
I wonder what would have happened if CBS would have let him be the PD of Z93.
I suspect something better than what we have now.. Most likely same personalities, but a better playlist and a more lively station with better ratings.
A lot of posters are convinced that the FAN in NYC will move to FM soon. Unlike Atlanta, NYC has a viable AM market CC is even buying WOR AM (to protect Rush due to station cap limits but that is another thread). Radio is an important part of CBS empire, but not as important as TV. Unless there are a couple of stations swaps with other operators, (AM's for FM's and a whole lot of cash) they really can not do much in NYC without selling a TV property (not going to happen!).
IMHO: 92.9 Atlanta will not get WXRK calls within the next year. In PPM, call letters are useless except for a part of the branding (WSB), and to keep the FCC happy.
IMHO: 92.9 Atlanta will not get WXRK calls within the next year. In PPM, call letters are useless except for a part of the branding (WSB), and to keep the FCC happy.
NYC has something like 6 class A clears. ATL, of course, has one. What I don't understand is why the FCC doesn't try to pick up some of the Canadian class A clear allotments that have gone silent (at least 3). I know the FCC can't enforce a "use it or lose it" rule internationally, but I would think they could somehow convince the Canadians to do something, scarce public spectrum and all that.secondchoice said:
From what I understand, CC is buying WOR to ensure a home for its premiere Premiere shows (Beck, Rush, and Hannity*), since Cumulus now owns WABC and has its own talk lineup (Huckabee, et al.) that it (Cumulus) would like to put on one of its own stations in Market #1. I don't think it has anything to do with the FCC ownership caps; I don't think CC is maxed out in NYC with or without WOR.
*What is the agreement between CC/Premiere and Cumulus (legacy ABC/Citadel) regarding Hannity? Specifically, does Cumulus still have any right-of-first-refusal for placing or keeping Hannity on a Cumulus station especially vs. a CC station?
Why in the world would CBS change WZGC to WXRK? To park the call letters? Would seem to have no benefit marketing-wise, unless they have a mind to take 92.9 to alternative--93X, and I am sure Cumulus would have something to say about that moniker.
Based on what I read, while Hannity is a Premiere Radio show, Cumulus has the right to keep it on any of its O&O's.
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