KB1OKL said:
But in reality eventually they all merge together and become boring and bland; they all have the same boring menu and the fast food business starts to go down the tubes and is sold for pennies on the dollar. They then try something totally off the wall, their new savior: HD sauce, which only further puts them in a hole.. Hmm... sounds familiar doesn't it?
Except you're absolutely dead wrong on you assessment of Fast Food. With the exception of Burgers, YUM! Dominates most sectors. Just like Clear Channel, they bought the best and developed it.
#1 Dine In Pizza - Pizza Hut
#1 "Mexican" Taco Belll
#1 Chicken - KFC
#1 Seafood - Long Johns.
(#1 in Clouseau's heart - A&W. You can't beat that draft root beer.) Buirger market share? Not so much.
To claim they are not successful (If that's what you're doing) is just incorrect. They
own all but one QSR category.
And in thier industry, co-location is what it's all about. Ever have that "Where are we going to do lunch" discussion with 3 coworkers in the car? Meet the rationale of the multibrand restaurant. (Sorry, I'm a stockholder. These guys are genius, IMHO)
You talk about menus and bland, but where's the beef?

Right now...
KFC is pimpimg Hot wings big time as the Official Wing of the Super Bowl.
Taco Bell has some New kind of Crunchy Crap I'll never eat that they advertise every 15 minutes.
Pizza Hut skews older with whole grain crust and natural ingrediants... (Yuk, but my wife wants to try it)
Long Johns is doing their Fish and Chips promotion and A&W doesnt' have the critical mass to have a campaign.
They ain't exactly bland. And can I suggest if you're over 35, you're not in the demo?
BTW, where is the "Going down the tubes" thing coming from here? AFAIK, YUM! pretty much has their business nailed and does better than ANYONE. Even Micky D's lost mosney for a while not long ago. AKAIK, Not Yum!. Of course your opinion may vary.
Clouseau