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The Wolf Becomes Sports Radio 95.7

If you're Comerica Bank/Susan Uecker, don't you flip KTRB 860 to a satellite country format ASAP? There's not much left to lose at this point, and the notoriety of the moment might get you listeners and fresh ad buys...well, for a little while. Again, not much left to lose if they're going to keep the transmitter on.


Wonder why a combination of country music, with personalities, and sport wouldn't work? Gives the station a music format for those hours when there really isn't anything else to add to the sports coverage.
Because you've got other sports networks besides ESPN (Sporting News, Fox Sports, Sports Byline) you can use to fill time with?
 
Mediafrog+ said:
I'm outside of the Bay Area, so just curious: How many formats and calls have been on 95.7 since the KKHI-FM days?
I am guessing six, not counting the KOYT stunt: News/Talk KPIX, CHR/Pop KZQZ, Classic Hits KKDV, Country KZBR, Adult Hits KMAX & Country KBWF.
 
Excellent Idea Nate! Why didn't I think of it. Satellite Country on KTRB.
 
Madmansam said:
Excellent Idea Nate! Why didn't I think of it. Satellite Country on KTRB.

Or at least Entercom should of move the Country format to an HD Radio channel
 
Barry said:
Does KRTY reach most of SF well, since it is a Class A signal located down by Los Gatos?

I can hear KRTY in downtown SF, but if a walk one or two blocks north of Market street then 95.3 KUIC wipes them out.
 
I think Entercom should try and get 860, they can't survive just purely on 95.7, its not the best signal in San Jose
 
KRTY 95.3 survives. I bet they are happy. This has to be the second or so country stint on 95.7 FM. I haven't listened to KRTY in awhile, but Gary and Julie will mention it again on Monday.
 
i told y'all a long time ago, the wolf got to go! The country format in the Bay Area isn't doing very well. I'm not surprise that a new format will coming soon. Rock music, talk(news), or All Sports FM.
that will put away rumors about new format on Live 105. KRTY wins
 
Mediafrog+ said:
I'm outside of the Bay Area, so just curious: How many formats and calls have been on 95.7 since the KKHI-FM days?

KKHI call letters itself moved to Denver for sometime as a smooth jazz station until last week when KKHI flipped into Christian Programming.
 
The stunting is missing some songs, they should play 2 unlimited - get ready for this and the twilight zone :D
 
Madmansam said:
Mediafrog+ said:
I'm outside of the Bay Area, so just curious: How many formats and calls have been on 95.7 since the KKHI-FM days?
I am guessing six, not counting the KOYT stunt: News/Talk KPIX, CHR/Pop KZQZ, Classic Hits KKDV, Country KZBR, Adult Hits KMAX & Country KBWF.

I believe that's correct. The only Bay Area frequency with more formats was probably 98.9 - but Estereo Sol (KSOL) has been around for at least a decade now, so that frequency "curse" appears to be broken.
 
This comes as absolutely no surprise! Entercom recently added FM simulcasts to long-time news/talk outlets in Kansas City and Buffalo. Once 95.7 picked up the A's, I think the flip to sports was inevitable. The Sharks are now heard in SF which helps them broaden their marketing throughout the Bay Area.

The problem with country in the Bay Area seems quite similar to New York. There hasn't been a full-signal country station in NYC since WYNY became WKTU in 1996. New country outlets recently launched on Long Island and New Jersey.

95.7's flip to sports is part of a growing trend thoughout the country that shows news, talk and sports formats moving to FM. :)
 
radioguy39nj said:
...Once 95.7 picked up the A's, I think the flip to sports was inevitable...

About as inevitable as country radio (once again) being flipped in San Fran...
 
Why Country Music Radio keeps failing in San Francisco!
Not since Chancellor's KSAN has Country Music Radio won in market #4. KBWF came close with a 3.7 6+ in a summer month before Scott Mahalick's departure in August of 2009. The station at that time was blazin' with a sound that didn't take a break from sizzling. The other incarnations of CMR have never come close. KYCY, The Bear and even KRTY which is like KSOP Salt Lake City to me, an old school sounding CMR station.

San Francisco has deep redneck pockets in The South Bay, Hayward (East Bay), Contra Costa County, Concord and Walnut Creek. Programmers act like it's New York and the only country P-1's are in Long Island. Big mistake. They also take on a white wine and cheese approach to CMR in San Francisco. They will not become a flame-throwing Country Music Radio station and the brands never grow. Mahalick had his battles with Entercom and still put on a smokin' product that won. Mike Krinik's hand were tied. The management and promotions functions at that group were very conservative and Entercom held most of the managers over from Bonneville and they were not very progressive and open in their thinking process.

Add to that Entercom corporate monkeying with the process at every turn. Are we Country one week, no we're not the next, whoops back to Country. They began cutting the soul out of that station with afternoon, nights and midday talents being eliminated and then mornings with a syndicated show. It was just a matter of time before you drive into a tree and the cops come filling out paperwork. Mike Krinik and Scott Mahalick were two of the most passionate radio programmers I've had the pleasure to know. This was the little engine that could, almost did and then rolled back down the hill.
 
Mike said:
so, will they simulcast the Sharks with K-Fox thru the playoffs and then take over completely next season?

Will the Sharks allow Entercom to take their games off 98.5 leaving no broadcast on a San Jose stick?
 
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