The Wolf Becomes Sports Radio 95.7

[LKellerIII]

Anyway, the supposed difference now is that a much larger percentage of the audience will not listen to AM radio on a regular basis. I would assume play-by-play sports is an exception to this. If you're a 25 year old sports fan and want to hear a Giants game, you're going to tune in KNBR, even if it is on the hated AM dial. Alternatively, if you want to hear the As, you'll find 95.7.

I would think the question is - can 95.7 find regular programming that will make regular sports-talk listeners tune away from KNBR?

KNBR has not had to deal with serious competition. They've had the sports radio market in the Bay Area pretty much to themselves. You're correct, if you want to hear a Giants' game, regardless of your age, you tune in 680 AM. To hear the A's, you go to 95.7 FM.

The sports radio landscape has changed in recent years with sporting events now broadcast routinely on FM. Bear in mind the 49ers simulcast most of their games on KSAN 107.7 FM.

IMHO, the question is will the launching of 95.7 as a sports station hasten the migration or simulcast of KGO and KNBR on FM?

I'm no expert, but the answer to that question seems uncertain. Again, I pose the KFI example. Clear Channel could easily simulcast KFI on one of their FMs, and though it seems inevitable, they haven't so far. The reason may be that they still believe they can make more revenue by running different formats on all of their stations than they can from a simulcast.

Cumulus will no doubt make the same calculation with KGO and KNBR. What their determination will be, we can only speculate. The KCBS simulcast is a little different. CBS only purchased 106.9 a few years ago, and made the decision to do the KCBS simulcast after the 2 formats they tried (Free FM and Classic Hits KFRC) failed to draw any substantial ratings. That one seems like a no-brainer to me.

 

[radioguy39nj]

I'm no expert, but the answer to that question seems uncertain. Again, I pose the KFI example. Clear Channel could easily simulcast KFI on one of their FMs, and though it seems inevitable, they haven't so far. The reason may be that they still believe they can make more revenue by running different formats on all of their stations than they can from a simulcast.

Cumulus will no doubt make the same calculation with KGO and KNBR. What their determination will be, we can only speculate. The KCBS simulcast is a little different. CBS only purchased 106.9 a few years ago, and made the decision to do the KCBS simulcast after the 2 formats they tried (Free FM and Classic Hits KFRC) failed to draw any substantial ratings. That one seems like a no-brainer to me.

Cumulus' dilemma in SF is that Entercom and CBS are already on FM with sports and news respectively. In LA, there is no spoken word format on FM, so IMHO, CC might be playing wait-and-see with KFI.

I agree that how Cumulus will respond is uncertain, but I'm quite sure they're going to monitor this situation very closely.

 

[Dick Skinner]

According to Inside Radio, 95.7 is going to use some programming from Sporting News Radio.


CBS screwed up big time by not landing the A's. Looks like Live 105 will stay. They could go country.

Why would KITS go country? Because somebody needs to make yet another attempt at getting the Bay Area to listen to a format incompatible with the tastes of most listeners?

No, because someone needs to put KITS out of its misery. Something's wrong when an "alternative" station with decent market coverage can't even muster a 2 share in SF of all places. Long overdue for a house cleaning.

 

[Dick Skinner]

Rob, Arnie & Sports on Sports Radio 95.7

Wait 'til SF gets a load of Rob, Arnie & Sports in afternoon drive on 95.7. They're informed, opinionated, politically incorrect and hilarious. Plus, they bring an irreverence to sports talk that I've not heard before. They will call a spade a spade and no athlete will be immune to their ridicule. This show will be huge. I'll check back in 6 months to gloat.

 

[radiolives]

CBS Radio missed their big chance of doing sports on FM in my opinion. 105.3 would have been a great choice as doesn't CBS already have the broadcast rights to the Oakland Radiers? Correct me if I am wrong as Im not from the market.

CBS Radio took their rock station in Boston, MA and made it a sports station with the Patriots and Bruins which CBS already had on the AM news station and the rock station aired the Patriots.

 

[Madmansam]

So, who will be leaving Cumulus for Entercom?

Depending on how popular 95.7 gets, who knows? Maybe Cumulus will flip one of their FM's to KNBR-FM? I really think a KGO-FM will become more of a reality than a KNBR-FM.

 

[create]

So, who will be leaving Cumulus for Entercom?

Depending on how popular 95.7 gets, who knows? Maybe Cumulus will flip one of their FM's to KNBR-FM? I really think a KGO-FM will become more of a reality than a KNBR-FM.

True, all the recent changes around here make 107.7 KGO-FM appear more and more likely to happen.

 

[recto101]

This mean that 95.7 has to get at least some of the talent fron KNBR to switch to 95.7 to remain viable. Look at Entercom in February they had to get Big Rick from KFOG to make KUFX 102.1 viable.

 

[travisl5678]

I think that SportsRadio 95.7 will try and compete with KNBR by establishing itself as a place for A's fans, I think the lineup gets annouced tommorow, I'll start listening around 5am

 

[DaveBayArea]

Re: Rob, Arnie & Sports on Sports Radio 95.7

Wait 'til SF gets a load of Rob, Arnie & Sports in afternoon drive on 95.7.

Wait a minute - is that the Rob/Arnie that are Rob/Arnie/Dawn on 98.5 in SAC? They're not really my cup of tea, but I have to give them credit for being entertaining and witty. There's a lot of talent there. If they were to do sports talk I'd definitely listen.

Dave B.

 

[BossRadioDJ]

Who mentioned that the Sharks are being taken off 98.5 K-Fox in San Jose? That ain't gonna happen.

 

[radioguy39nj]

So, who will be leaving Cumulus for Entercom?

Depending on how popular 95.7 gets, who knows? Maybe Cumulus will flip one of their FM's to KNBR-FM? I really think a KGO-FM will become more of a reality than a KNBR-FM.

True, all the recent changes around here make 107.7 KGO-FM appear more and more likely to happen.

I think both KNBR and KGO will eventually simulcast on FM. Entercom's flip of 95.7 to sports makes the Bay Area the largest market in the country to have a sports station on FM. The same can be said of the KCBS all-news simulcast. It's inevitable that Cumulus will have to join CBS and Entercom on FM.

 

[1954]

Entercom will have to take The Sharks off of 98.5 if they want to contine being counted as 100% simoulcast with 102.1. The whole point of buying 98.5 was to simoulcast with 102.1 and get single line reporting in Arbitron so they can add the ratings of both signals together. If the stations aren't 100% simoulcast, the ratings will be listed on 2 lines as 2 seperate radio stations.

Having the Sharks on 102.1 has really made it hard to get any traction in the ratings. Potential new K-Fox listeners in the North Bay seeing TV spots for this new Classic Rock station on 102.1 may get confused when they tune it in and hear Sports. After a few tries they might give up
and just go back to The Bone where they know what to expect.

I think Enercom will find a way to get the Sharks games on a different San Jose station. until that happens they will have to keep the games on
102.1 & 98.5 ( for the simoulcast credit in Arbitron) as well as 95.7.

 

[SFSAC]

Re: Rob, Arnie & Sports on Sports Radio 95.7

Wait 'til SF gets a load of Rob, Arnie & Sports in afternoon drive on 95.7.

Wait a minute - is that the Rob/Arnie that are Rob/Arnie/Dawn on 98.5 in SAC? They're not really my cup of tea, but I have to give them credit for being entertaining and witty. There's a lot of talent there. If they were to do sports talk I'd definitely listen.

Dave B.

Not to give these guys any MORE pub., but don't waste your time. Rob pays for air time on ESPN 1320 just like he pays to be on the air on 98.5. Arnie is like a frustrated teen still waiting to be laid and voices that opinion everyday. There's only two good things about their sports show, Rob could only afford an hour, and I've switched my lunch to 12 to 1 so I don't have to listen. DO you remember when you first got started in radio and how your first aircheck sounded? That is what the show sounds like EVERYDAY!

 

[suburbandj]

Entercom will have to take The Sharks off of 98.5 if they want to contine being counted as 100% simoulcast with 102.1. The whole point of buying 98.5 was to simoulcast with 102.1 and get single line reporting in Arbitron so they can add the ratings of both signals together. If the stations aren't 100% simoulcast, the ratings will be listed on 2 lines as 2 seperate radio stations.

Having the Sharks on 102.1 has really made it hard to get any traction in the ratings. Potential new K-Fox listeners in the North Bay seeing TV spots for this new Classic Rock station on 102.1 may get confused when they tune it in and hear Sports. After a few tries they might give up
and just go back to The Bone where they know what to expect.

I think Enercom will find a way to get the Sharks games on a different San Jose station. until that happens they will have to keep the games on
102.1 & 98.5 ( for the simoulcast credit in Arbitron) as well as 95.7.

Agreed Entercom bought 98.5 to pair up with 102.1 as a simulcast to secure the more lucrative San Francisco rates from San Francisco PPM shares. Arbitron's policy to be listed as a sole station (KFOG, KCBS), you must be 100% simulcast. Entercom must find a San Jose stick for the Sharks as 95.7 will not give the Sharks the coverage of San Jose that 98.5 gave. Possible stations could be the brokered 104.9 and 92.3 or 96.1 in Morgan Hill. Also Entercom needs to find a solution to conflicting games with the A's, Sharks, Stanford Cardinal, etc.

 

[EastBay]

Who mentioned that the Sharks are being taken off 98.5 K-Fox in San Jose? That ain't gonna happen.

Their new website (what little of it there is) has the Sharks logo...and Chris Townsend mentioned that they are 'the Sharks station' after the A's game today as well. I'm confused.

 

[SCV_Ears]

Who mentioned that the Sharks are being taken off 98.5 K-Fox in San Jose? That ain't gonna happen.

Their new website (what little of it there is) has the Sharks logo...and Chris Townsend mentioned that they are 'the Sharks station' after the A's game today as well. I'm confused.

Could not the new Wolf be considered the San Francisco affiliate of the Sharks radio network, much like stations tbat carry games in, say, King City or Fresno? Or are they just hopping on the Stanley Cup playoff bandwagon?

 

[Dick Skinner]

Re: Rob, Arnie & Sports on Sports Radio 95.7

Wait 'til SF gets a load of Rob, Arnie & Sports in afternoon drive on 95.7.

Wait a minute - is that the Rob/Arnie that are Rob/Arnie/Dawn on 98.5 in SAC? They're not really my cup of tea, but I have to give them credit for being entertaining and witty. There's a lot of talent there. If they were to do sports talk I'd definitely listen.

Dave B.

Not to give these guys any MORE pub., but don't waste your time. Rob pays for air time on ESPN 1320 just like he pays to be on the air on 98.5. Arnie is like a frustrated teen still waiting to be laid and voices that opinion everyday. There's only two good things about their sports show, Rob could only afford an hour, and I've switched my lunch to 12 to 1 so I don't have to listen. DO you remember when you first got started in radio and how your first aircheck sounded? That is what the show sounds like EVERYDAY!

Yes, Dave, it is.

And, Sack, you're wholly misinformed regarding Rob's deal with Entercom. He's VERY well paid for the morning show on 98 Rock and rightfully so. They own adults in Sacramento...and in Reno for that matter. Oh, and Arnie's married to a gorgeous Southern belle. So, you needn't change your lunch hour at the shoe store. Simply change the station...or take a nap and dream of ever having a fraction of RAD's success.

 

[travisl5678]

It was announced today that Chris Townsend will be hosting a show weekdays 1pm-4pm, I wonder who will be in PM Drive. BTW, I'm hearing quite a bit of Giants Talk

 

[MarioMania]

http://www.facebook.com/pages/We-wa...7-not-the-as/168731226515815?sk=wall&filter=2

They want Froggy 92.9 better reception in SF, That would cause problems with KREV 92.7