Chimp said, "Westwood One adult standards was virtually ignoring the real standards in favor of adult contemporary music. Surely not all of that music survived when Dial Global took over"
Yes. THAT was a case of the "sales department" driving the format. Your "real standards" pushes the average age of the listeners UP so it is very difficult to sell advertising. Adding stuff (in moderation) as those songs we have discussed allows "older folks-
(by that I mean people over 70)" to NOT tune out, while accomodating younger (by younger I mean 60 year olds) to listen.
Mark my words. Adult Standards will be adding "classic hits" SOON and VERY SOON.
Yes. THAT was a case of the "sales department" driving the format. Your "real standards" pushes the average age of the listeners UP so it is very difficult to sell advertising. Adding stuff (in moderation) as those songs we have discussed allows "older folks-
(by that I mean people over 70)" to NOT tune out, while accomodating younger (by younger I mean 60 year olds) to listen.
Mark my words. Adult Standards will be adding "classic hits" SOON and VERY SOON.