Greetings from New York!
A poster on the Dance forum alerted me to this thread. And it's funny (yet not shocking) how dance music posts can generate so much heat (go see the Philly board) or praise. To that...here I go.
Yes, LA
SHOULD have a dance music oriented station. There is certainly a demand for it there. Now, I have heard Groove and Mars during my trips out there. While for me, I loved those stations (Swedish Egil!!!) I could also see why they didn't last as long as they did. It wasn't a question about core dance fans such as myself...but to those that are either "on the fence" or didn't know dance at all, especially to what SE was doing (which really was ahead of his time, IMHO).
If a dance station is going to succeed in L.A., it should be along the order of Pulse 87 in New York
http://www.pulse87.com/ whereas you play mainly current dance but then intersperse it with a bit of R&B, a few classics (whatever was regionally popular). It has to be a dance station catering to the Los Angelenos and those nearby (Orange County).
With the way the radio landscape has become, it's time owners start thinking outside the box to save themselves.