-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Walton & Johnson looking for a new Flagship?
- Thread starter Len
- Start date
purpledevil said:stan said:
Oh yes, stan, in Houston. Pretty funny if they WERE to end up on 1560 but I highly doubt it. I figure, and this is just me, they'll end up @ CBS. That would mean either an end to Mix's 20+ year run as Hot AC or KILT's 30+ year run as country....unless, as mentioned earlier, KLOL and W&J reunite...as if once wasn't enough. :We will see.
It's over man. You do radio, I do marketing and demographics. W&J's audience is evaporating. The real purpose of radio is of course, to move products. Houston is becoming younger,and the consumer market is now increasingly driven by the children of millions of immigrants now coming of age, or, if they are native born whites or blacks, well, they all grew up together with the Hispanic kids into a culture that just ain't nothing like the world W&J come from, and they, for the most part, find W&J's so-called "humor" to be, well, disgusting. And now they are the ones who buy things. Mass market things. It's my guess that what W&J were having a real problem with is attracting advertisers. Dino rock in general is in big trouble, because it's hard to run a business with the kind of revenue you get from running ads for the local lawn sprinkler company. On top of that, and you can thank Mr. Limbaugh for this, national brand-name advertisers are also now starting to avoid "controversial" programming like the plague. A program designed around insulting blacks, gays, Hispanics and anyone who isn't some pick-up truck driving old ex-stoner, is going to die of strangulation in this media environment, any program with their kind of content is getting a big fat red flag tagged to it in the national account's ad-buy books, because no company makes money by pissing off it's customers, and anyone who runs an ad on W&J risks doing exactly that. It should work for them in Dallas and Louisiana for a while, but Houston is over. This is fast becoming a truly international city, and the mass market for semi-disguised racial hatred and sexual bigotry, well, it's over here.But hey, there may be something here for them, maybe they can do the "Michael Berry Show", and of course, there's always KSEV.
TheSpinMan said:
Excellent post. A much needed reminder that this isn't the 1970s any more, where Houston was a city full of good ol' white boys working in the Oil Patch. Huge demographic changes in the last 40 years. The Classic Rock audience is getting old, and the playlist is as stale as petrified bread. CC might very well be ready to move on to something else that resonates with the listeners of 2013 and beyond.
Mediafrog+ said:
Someone needs to tell San Antonio's Hispanic population (52% of the market) to quit listening to all of those "white" radio stations.
#1 Country KAJA
#2 Mainstream CHR KXXM
#3 Classic Hits KONO
#4 Rhythmic CHR KBBT
#5 Regional Mexican KROM
Then you have talk, country again, hot AC and mainstream CHR again before you land on the next Spanish language station, which is Tejano.
radiogooroo said:
The demographics of San Antonio and Houston are greatly different. The Hispanic population of SA has largely been there for many generations, and is English dominant. In Houston Hispanics tend to be first and second generation immigrants who are Spanish dominant.
You would need to do a breakdown of the listener demographics of each of those SA stations to determine who is listening to what. Rankings become less meaningful when you remember how many people are NOT listening to a particular station.
All Hispanics aren't the same. Huge diversity in family backgrounds, socioeconomic status, and musical tastes..
Houston also has a large Asian population, something I don't see in SA.
stan said:
Disagree. Story after story in the financial media points out that boomers have low levels of savings, are drowning in debt, are still carrying mortgages, have no pensions, and are being saddled with boomerang kids and declining home values. Much unlike a generation ago, whose demographics benefited from the largest economic expansion in U.S. history.
These aren't your parents 55+ any more.
A conundrum that Oldies/Classic Rock formats face: If the listeners are so set in their ways that they have listened to the same music over and over and over for the past 30/40/50 years, what makes you think they'll be open to buying different products that advertisers are selling? I am in the 55+ demo, but I never listen to The Arrow or The Eagle because the playlists are completely burned out.
purpledevil said:stan said:
Oh yes, stan, in Houston. Pretty funny if they WERE to end up on 1560 but I highly doubt it. I figure, and this is just me, they'll end up @ CBS. That would mean either an end to Mix's 20+ year run as Hot AC or KILT's 30+ year run as country....unless, as mentioned earlier, KLOL and W&J reunite...as if once wasn't enough. :
KILT wouldn't have to flip...W&J are arguably a better fit on a country station.
W&J have turned into grumpy old men, spent too much time hating on Obama. "Mitt Romney lost the youth vote by a huge margin, and with it, he lost the presidency.” So goes W&J. Obama took Harris county (by a razor margin, but large change for S Tx in my view). W&J have an audience, but are not mainstream, not anymore, they’ll land on AM dial in Houston to serve/sell their loyal following. CC needs to continue to GROW new listeners, the Arrow made the right call. They need to find a newer/younger/hipper version of W&J/Dean-Rog/Stern type of show. You plant the seeds and grow them. Houston programmers need a new seed that can maintain the previous listeners while GROWING a young adult listener. Just one mans opinion..
stan said:
If you were an investor, would you put your money into an expanding market, or a shrinking market?
Mediafrog+ said:
It also doesn't have anywhere near the urban density of Houston, the broadcast area covers a lot of rural retirement/farming communities, so the station rankings aren't surprising. If the survey was restricted to San Antonio alone, my guess is the Hispanic stations would be on top.
But the point I am trying to make is that it is the Hispanic/youth market segments that tend to spend more cash on mass market consumer goods. Ranking is important, but the demographic and the economic power of that demographic are like, way more important. While grandma may have a bunch of money, which she might spend on some yarn or a knick-knack or something, Juan and her grandson Frankie are going to be wearing out two sets of tires as they search the planet for eligible women. The end result is a shift in the kinds of businesses that advertise on the stations they frequent. Grandma is going to be hearing a lot of ads for local businesses while Juan and Frankie are going to be targeted by Discount Tire and Walmart. Boomers are getting older, and older people just don't blow a ton of money the way youth does on frivolous crap and consumables, any idiot who's ever been 22 years old knows that. If you follow that thinking thru, you can see how the kind of radio W&J and the rest of the ultra-right crowd has been doing results in them shooting themselves in the butt when it comes to national accounts. Local business is no where near as sensitive to pissing off large market segments as the national accounts are, so the bombastic talk is getting marginalized to those advertisers, but the national accounts, they are red-lining all these shows because shows like W&J have a potential to do just that - piss off more customers than they will ever gain by advertising on them, and a lot of this is the result of the new Social Media Age we live in. One nasty remark about Hispanics on some nasty radio show goes viral on Facebook and goes around the globe in an instant. It now becomes a simple calculus. Let's just take one example: Why would Delta Airlines risk it's lucrative Houston to Mexico City market to run an ad on Michael Berry or Joe Pags for example? The two scream at immigrants the way Hitler screamed at the Jews, and a million Hispanics know they just got called "criminal aliens" on that show in an instant. A Delta marketing analyst is going to tell his boss he will losing nothing by not advertising on the AM screamer show, since grandma is going to book one trip a year to see the kids in Oklahoma City anyway, yet four thousand Mexican Americans may want to go home for Christmas and they've been getting complaints from their last ad runs on the AM dial from Hispanics that just happened to dial in, angry complaints, and now to make matters worse, they are up on Facebook. And when it comes to other market segments, I'll raise you one Sandra Fluke.... it becomes an endless chain of pissed off market segments because for some odd reason the Radio Right seems to have the bad luck of targeting growing and influential demographic segments. Women in the market for birth control, well, sooner or later they are going to be furnishing a house and raising a family, while grandma's furniture will be on the estate sale market.
@SPINMAN. You make some points. However, I went and looked up some of your past posts, and it’s obvious that you are a W&J not critic, but HATER. Your Rush Limbaugh example is just wrong, ratings went up, revenue took a dip, then shot over it’s previous point. If Howard Stern was to say ‘I’m coming back to Terrestrial’ the stations and ADVERTISERS would line up. Again, you do make some points, but you are leaning as far left as the severe right you are condemning.
It’s not OVER MAN, those guys have just run their course. There will be a new Stern/W&J/Dean&Rog come onto the field sooner than later, and it’ll all cycle back through....again. Mexicans, blacks, whatever flavor it is, there is a huge majority of the minority that loves racial comedy, edgy delivery, innuendo, and basic “hot talk”. It is what it is, but it’s far from over.
It’s not OVER MAN, those guys have just run their course. There will be a new Stern/W&J/Dean&Rog come onto the field sooner than later, and it’ll all cycle back through....again. Mexicans, blacks, whatever flavor it is, there is a huge majority of the minority that loves racial comedy, edgy delivery, innuendo, and basic “hot talk”. It is what it is, but it’s far from over.
Maybe one day you'll be part of the "reality based community".
Outside of Orlando and Tampa, you'd be hard pressed to find a "Hot Talk" station in America. If you haven't noticed, the hot spoken word format for young males is sports.
Hot talk flamed out 15 years ago.
There are new hosts doing edgy radio in markets all across America. They're just talking about different kinds of balls.
Hot talk flamed out 15 years ago.
There are new hosts doing edgy radio in markets all across America. They're just talking about different kinds of balls.
TheSpinMan said:
Here's reality:
Every single time I listen to KBXX, I hear lots of ads for payday loans and "free" cell phones.
Every time I listen to that evil Michael Berry, I hear ads for refinancing a home, gun ranges and upscale restaurants.
I just visited the websites for each station. KBXX has an ad on the front page for Boost Mobile - a no contract, no credit check cell phone provider. KTRH has ads for Texas Mutual Insurance and a charity dinner for Texas Children's Cancer Center sponsored by Wells Fargo.
Draw your own conclusions.
radiogooroo said:
When I listen to KMJQ or KBXX I hear ads for Xfinity and ads for Suits-U. I also hear ads for Ikea Furniture, the same ones that would also be on Sunny.
And IIRC, I'm pretty sure a majority of KBXX listeners wouldn't care for mutual insurance anyway.
So, I don't get your point.
mr.ric said:
It's pretty simple. I've programmed a successful hip-hop station. One that couldn't outbill its far less successful cluster mates with "white" formats. The audience is, for the most part, po-broke and the advertisers know it. Obviously, they aren't trying to get wealthy people to sign up for free cell phones.
I'm not sure Ikea and Suits-U are really helping you make your point. Ikea is cheap, crappy, assemble it yourself furniture and I had to Google Suits-U. They have 6 Houston locations, and with the possible exception of their far north location, they're all in the hood.
mr.ric said:
I think that black folk would buy Mutual insurance. A very successful investment planner advertises on KKDA/KKDA-FM & KRNB here in the Dallas/Fort Worth area.
- Status