Alternative: The choice between two mutually exclusive possibilities.
Music? 14 songs per hour on morning/afternoon shows with the Alt; vs 4 (or less) tunes per hour from everybody else.
News, talk and info? A good Alt jock can relay all the pertinent items, slip in a couple of funny bits, STFU and play the next tune in less than 90 seconds. Everyone else is still trying to fluff their morning show bits 90 minutes later.
Commercial integration. 10+ minute stop sets? On a music intensive Alt? They seem to work OK with garden variety morning shows but destroy the continuity and mood of music based programming. The best example I can currently think of is the 10/15/63 Murray the K aircheck that the Dentist played on his Rewound site a few Saturdays back. Full slate of commercials, 3+ minutes of news per hour, promos, PSAs, contests and an ample number of his radio bits. At the end of his show he added up the number of tunes he played on the 3 1/2 hour show and they averaged 18 to 19 songs per hour! Don't go thinking "jukebox" either because only once or possibly twice per show he'd feature a "triple ripple" -- which was 3 songs in a row without commercial interruption.
PC and Mac have their own unique methods of computing. They are not interchangable. Music intensive vis-a-vis other formats also requires a different business model. Best proof is WBCN-WBOS. WBCN was the superior station (by far) in almost every aspect. Early '09, perennial 1.5 ratings AAA WBOS decided to aim for a younger audience. WBOS basically ran the same song selections as WBCN. WBCN maintained it's basic block programming consisting of personality driven morning and afternoon shows with Alt rock in the other slots. WBOS featured the same music as WBCN. WBOS presented an automated, VT'd and extremely music intensive delivery. 6 months later WBCN succumbed to months of 1.9 ratings as WBOS soared to steady 4+ ratings. WFNX has an audience of loyal P1s. WFNX has musical integrity and credibility; where WBOS is spreading itself too thin musically and is in danger of some serious competition.
No Name is a cool handle for an Alt guy, same for D Tension. It doesn't matter who hosts the mornings on WFNX as long as they play lots of new tunes!
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