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What's cooking at Curtis?

Its worked pretty well downeast(The Bear) for the last 6 or 7 years..That's alot more staying power than some other formats & stations that have come and gone in the Triangle..Most every Classic Country attempt in the Triangle has been half hearted or as a last ditch effort to restart a pulse on a dying station.Again it would need the proper dollars for promotions,people, equipment etc. As with any format it is hard to have a champagne station on a Milwaukee's Best budget..
 
Didn't 104.3 start out as "Classy 104"? (Bob Inskeep, aka "FBI" as the morning host) which played Adult Contemporary Music?
Also, I believe 100.7 (now "The River") also started as an Adult Contemporary station, also to a lesser degree 96.1 was WYLT "Light 96"). I never understood why these stations did not make it against 101.5.
 
I wonder why Curtis wouldn't put Pulse on 96.9? Its performance looks VERY promising given its signal.

I've never really listened to 96.9 (when I lived in Raleigh, if I listened to Star, I listened to 102.9, then 96.9 went Mexican), so I don't know their signal - but it looks like 96.9 and 102.5 would make a nice simulcast if Curtis would have put Pulse on 96.9
 
Where and why did anyone ever come up with monikers like "The River" Bob, Jake, Simon...Bull, The End (I can understand that one) It's Bad!
 
Where and why did anyone ever come up with monikers like "The River" Bob, Jake, Simon...Bull, The End (I can understand that one) It's Bad!

Yeah! The Big Ape makes a lot of sense, too! Those names make them memorable and inject a little personality, if imaged properly. Although the River in RDU is a stretch. What river is that?
 
To be fair when they named it that, the license said Rocky Mount. So... Tar River? :)

(I have a coworker who did actually think this, not knowing where they were located other than "WRVA Rocky Mount" once an hour)
 
Most of the station names are derivative of other popular names, and kind of bland and blah, but at least the stations are trying.
At least they're not all referring to themselves as something too personalized like "Gig's station in Lexington" or too generic like "that station on 104.2 FM."
"BIG APE" is a brand unto itself, in much the same way as "The River," "Q," "Rock," or any other brand is... :D
 
Stuart Greenberg said:
Also, I believe 100.7 (now "The River") also started as an Adult Contemporary station, also to a lesser degree 96.1 was WYLT "Light 96"). I never understood why these stations did not make it against 101.5.

100.7 actually started out as an AAA station when it launched in 2004. In late September 2006, the station shifted to a Rock-AC format as a transition for 106.1 RDU's demise. Then, the second RDU flipped (as "Freebird" ended), 100.7 relaunched as a Classic Hits station.

Most of the AC stations did not make it against 101.5 because 101.5 has brand recognition. The closest thing Raleigh has right now to an AC competitor is "Radio 96.1" (I call it Rock AC). Sunny 93.9 held it's own for 10 years, though.
 
In the waaay back beginning, 100.7 was known as WCEC-FM and was used to send Ray Wilkinson's farm reports to Raleigh for the T-N Farm Network when it wasn't simulcasting its long-dead AM sister station.

In the early 70's it did its own programming as WFMA with the monicker "Country Lovin'" (a Peters Production format if memory serves).

By the early 80's it had moved to Raleigh with an A/C format and THEN changed to oldies.

Later.....
 
Matt, WFMA came to be as a station in the 1960's, one of the things i remember as a kid growing up in Rocky Mount was the simulcast they had with WCEC-AM 810 during the day, with shows like "Club 810", "Party Line" which was a local talk show that debuted in 1971 and ran for 15 years until WCEC signed off in 1986, and others, at night they use to carry "The Music Lovers Hour", which was Classical Music with Milton Smith, in addition, Martin Zimmerman did some work there in sales and on the air, then as the 1970's came, they started doing Country which continued until the station was sold and moved to Raleigh.
 
Stuart Greenberg said:
Didn't 104.3 start out as "Classy 104"? (Bob Inskeep, aka "FBI" as the morning host) which played Adult Contemporary Music?
Also, I believe 100.7 (now "The River") also started as an Adult Contemporary station, also to a lesser degree 96.1 was WYLT "Light 96"). I never understood why these stations did not make it against 101.5.
Yes, 104.3 was soft AC as WCAS. I have the ability to go back and see old News and Observer articles, so I should work on that.

But Wikipedia as it stands now says WCAS was WKTC "Katie Country" (I remember that station), and it was WCPS-FM (sister to WCPS-AM) before that.
 
Not sure about WCPS-FM (though I have to imagine it's true) but 104.3 was indeed Katie Country before the format moved to Goldsboro and 96.9.
 
Stuart Greenberg said:
Also, I believe 100.7 (now "The River") also started as an Adult Contemporary station, also to a lesser degree 96.1 was WYLT "Light 96"). I never understood why these stations did not make it against 101.5.
I got distracted.

100.7 FM was more mainstream and competed directly against 101.5.

96.1 was soft to begin with but went in an alternative rock direction right before going country. This I could verify from old News and Observer articles.
 
Katie Country came on in I think 1976 and was a great station on 104.3 until 1989..It was a great country station until Curtis/Osborne??? got it and moved it to Goldsboro and from then it went through many moves PD's etc but it was never as good as when it was owned by Bob Harper and run out of Tarboro.Katie died in my opinion when she left Tarboro..
 
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