Its worked pretty well downeast(The Bear) for the last 6 or 7 years..That's alot more staying power than some other formats & stations that have come and gone in the Triangle..Most every Classic Country attempt in the Triangle has been half hearted or as a last ditch effort to restart a pulse on a dying station.Again it would need the proper dollars for promotions,people, equipment etc. As with any format it is hard to have a champagne station on a Milwaukee's Best budget..