WHY HAS 690 FAILED TO SHOW ?

[OldGringo]

Re: Now wait a minute: Arbitron DOES says XEPRS is a San Diego market station!

XEPRS qualifies under Arbirtron criteria to be included in Arbitron’s Radio Market Report for San Diego, and is in fact considered to be an "above the line" San Diego market station by Arbitron.

XEPRS is therefore, inescapably, a station in the market of San Diego. It's a rimshot, transmitting from another market, another city, another nation. But it's in the San Diego Market.

Now he's stealing my material.

Nice hatchet job. You are attributing YOUR statements to me.

 

[OldGringo]

Re: Now wait a minute: Arbitron DOES says XEPRS is a San Diego market station!

XEPRS qualifies under Arbirtron criteria to be included in Arbitron’s Radio Market Report for San Diego, and is in fact considered to be an "above the line" San Diego market station by Arbitron.

XEPRS is therefore, inescapably, a station in the market of San Diego. It's a rimshot, transmitting from another market, another city, another nation. But it's in the San Diego Market.

Now he's stealing my material.

No, I missed one end.quote statement. Those paragraphs are your idiotic interpretation of what MRS means.

 

[zumahans]

And that, my friends, ends the Old Gringo's argument

That's understandable, as those two sentences just make so much sense.

I understand your confusion and befuddlement.

Good night, sir.

 

[ercjncpr]

David Eduardo does not consult the station, that is the problem. Just ask him.

I do not consult ANY stations, so the point is irrelvant.

The station is getting no ratings. There is a reason. In LA, it is signal, because if it can not be listened to comfortably, no matter what it has on it will not work.

In San Diego County, the reason is very simple: the talkers that have existed for decades with Mexican programming seldom show in San Diego (exception is the amazingly good ghost story segment on XEKAM, which alone propels 950 into the book at times) because the talk about mostly Mexican politics and economic issues is irrelvant in the US to immigrants from Mexico.

XETRA has wonderful, expensive production. It has a great sound, nice promos, excellent news writing and delivery and content that has zero value in the USA. I refer you to the study done in El Paso by the University where they showed that there is actually rejection of the Mexican stations because immigrants are "angry" due to the failure of their country to provide a future for them.

There have been Mexican based talkers covering San Diego for decades. They ave never moved the meter on the US side, even when the same programming gets top 10 shares in major Mexican markets.

Oh, much of the XETRA "W Radio" programming comes from XEW in Mexico City, the legendary, heritage facility with 250,000 watts on 900 AM that started the Televisa dynasty. XEW is 24th in Mexico City ratings, with less than a 1 share. It is typically between 23rd and 31st based on the last 12 Arbitrends. So it can't get audience IN Mexico, either.

Let's face it , if you moved to Oklahoma from SoCal, you would probably not be interested in KOGO, KNX or KFI's local newscasts anymore either

 

[OldGringo]

Let's face it , if you moved to Oklahoma from SoCal, you would probably not be interested in KOGO, KNX or KFI's local newscasts anymore either

In fact, there was a study done some years ago in west Texas that showed that Mexican immigrants, once in the US, are not very interested in most news of Mexico except that which affects the family there.

 

[zumahans]

I thought recent, "undocumented" aliens didn't respond accurately to surveys?

 

[OldGringo]

I thought recent, "undocumented" aliens didn't respond accurately to surveys?

They hardly respond at all to Arbitron, because they require name and address and personal data. The study referred to was anonymous in those aspects and looked at attitudes of immigrants who were recent or heare for a number of years as to what news they were interested in. After a very short time, immigrants lost interest in news of Mexico.

 

[zumahans]

Ah, so surveys are not always what they appear to be.

 

[OldGringo]

Ah, so surveys are not always what they appear to be.

I did not say that. You are making your usuall and incorrect assumptions.

 

[zumahans]

No, but it is a completely logical conclusion, one which as usual is lost to someone who places blind faith in surveys in ratings.

 

[Lopaka]

There are two problems; the Madrid owners do not seem to ever sell their stations, and they do not they seem to back creative local programming. XEPRS with its spanish language format before taking on sports seemed to take very good advantage of its signal, they had advertisers in LA and regular listeners in Fresno. Perhaps XETRA (whatever it is now) could update that format a bit. With its even stronger signal it is hard to see how they could not improve on how XEPRS did. Any ratings available on XEPRS before and after the switch to sports? And if anybody knows, about what would be the profitability of a typical border blaster?

 

[OldGringo]

There are two problems; the Madrid owners do not seem to ever sell their stations, and they do not they seem to back creative local programming. XEPRS with its spanish language format before taking on sports seemed to take very good advantage of its signal, they had advertisers in LA and regular listeners in Fresno. Perhaps XETRA (whatever it is now) could update that format a bit. With its even stronger signal it is hard to see how they could not improve on how XEPRS did. Any ratings available on XEPRS before and after the switch to sports? And if anybody knows, about what would be the profitability of a typical border blaster?

IN Spanish, XETRA got into the SD book occasionally, but it had been a decade since it showed in LA. In sports, it is in the top 4 or 5 billers in the SD market so far this year, while it did not bill even $100 k a month when based in Hollywood and in Spanish. The guy who had the US rights, Teddy Fregoso, took it over in the mid-70's and lost it when he could no longer make the payments to the owner in Monterrey. XEPRS gets no ratings in LA.

XETRA is controlled by Grupo PRISA from Spanin, today perhaps the owner of more stations than any company in the world. They have avery long range view of radio and will wait years for a station to mature. In most of Latin America, radio is national, not local, as the governmental systems are more centralized.

 

[Lopaka]

Thank you for that answer.

Would you happen to know the name of the licensee of XEPRS, and does it control any other stations? Or could you name a source that would give that information? Again, thanks!

 

[OldGringo]

Thank you for that answer.

Would you happen to know the name of the licensee of XEPRS, and does it control any other stations? Or could you name a source that would give that information? Again, thanks!

Teófilo Bichara is the owner of the licensee. He owns several stations (5 or 6 ) in Monterrey, NL, where he lives.

 

[mteran5]

Thank you for that answer.

Would you happen to know the name of the licensee of XEPRS, and does it control any other stations? Or could you name a source that would give that information? Again, thanks!

Teófilo Bichara is the owner of the licensee. He owns several stations (5 or 6 ) in Monterrey, NL, where he lives.

Do you think Teofilo Bichara would ever spin off the licence to Pacific Spanish Network, knowing John Lynch does business with them or could Teofilo Bichara would buy more radio propertys in Tijuana.

 

[Garrett]

Ok, guys?
I'm going to add something that is being lost here, implicit in what David is saying: For those of us who are English only speakers, 690 is gone, kiss it goodbye, it is not comming back. Do not go looking for some light of hope that "well, maybe if this owner or that..." It is not going to happen, 690 is gone into that world of Spanish obscurity, as one of those stations from accross the border that bleeds in. NObody's sure what they are, just some spanish station on 690, but nothing more. With apologies to the large number of San Diegans who speak and understand spanish, for the rest of us, 690 died the day it stopped being an English station. Sorry, but that is just the way it is. I know that for most of you, 1090 is not really a substitute, but I am afraid it is the closest thing you will ever have to getting Xtra back.



So let it go. A moment of silence for XTRA 690 AM.






Ok, and now we have closure, so let us move on...

 

[OldGringo]

Thank you for that answer.

Would you happen to know the name of the licensee of XEPRS, and does it control any other stations? Or could you name a source that would give that information? Again, thanks!

Teófilo Bichara is the owner of the licensee. He owns several stations (5 or 6 ) in Monterrey, NL, where he lives.

Do you think Teofilo Bichara would ever spin off the licence to Pacific Spanish Network, knowing John Lynch does business with them or could Teofilo Bichara would buy more radio propertys in Tijuana.

Teófilo is about 80. His sons are running the company.

I doubt they would sell, but they could not sell to Lynch as Lynch is not Mexican. The license holder has to be 100% Mexican company, with about 60% of shares owned by Mexican nationals.

 

[mteran5]

Thank you for that answer.

Would you happen to know the name of the licensee of XEPRS, and does it control any other stations? Or could you name a source that would give that information? Again, thanks!

Teófilo Bichara is the owner of the licensee. He owns several stations (5 or 6 ) in Monterrey, NL, where he lives.

Do you think Teofilo Bichara would ever spin off the licence to Pacific Spanish Network, knowing John Lynch does business with them or could Teofilo Bichara would buy more radio propertys in Tijuana.

Teófilo is about 80. His sons are running the company.

I doubt they would sell, but they could not sell to Lynch as Lynch is not Mexican. The license holder has to be 100% Mexican company, with about 60% of shares owned by Mexican nationals.

But do you think the Bichara family would buy more properties in Tijuana, lets say buy 105.7 for the call letters would match that of 1090.

 

[OldGringo]

But do you think the Bichara family would buy more properties in Tijuana, lets say buy 105.7 for the call letters would match that of 1090.

I doubt it. 105.7 is in an agreement with the Lynch group for something like thenext decade.

 

[mteran5]

But do you think the Bichara family would buy more properties in Tijuana, lets say buy 105.7 for the call letters would match that of 1090.

I doubt it. 105.7 is in an agreement with the Lynch group for something like thenext decade.

Speaking of John Lynch, Pacific Spanish Network, ect, is it possible 1700 could increase power to 50kw non-directianl or will that not make a differnce local ground wave wise due to it being on a high frequency.